Twitter, Facebook, Instagram, YouTube and Snapchat are all investing very heavily into live streaming, and for good reason. Live streaming videos have proven to be extremely popular, especially with the younger generation, and the industry will only grow from now on.
Facebook and YouTube, the world’s most popular sites for hosting and watching videos, maintain the lion’s share of the live streaming market. Networks like Twitter and Snapchat have also found a steady stream of viewers for live-streamed videos.
Choosing where to host your next live streaming campaign can be a challenge. Each social media network has its own target audiences and not every marketing campaign works across every platform.
For example, Facebook is a great choice when you want to cast a wide net. After all, there are more than 2 billion active users from all around the world across every continent with a particular focus on millennials and generation X users.
Instagram and Snapchat are very popular with young people so any marketing campaign that wishes to engage with them should definitely embrace the live streaming opportunities offered by those social networks.
And opportunities are certainly plenty. Live streaming can be used for a huge variety of content, some of which can provide your potential audience with an entirely new way of interacting with your promotion target.
For instance, Q&As, interviews, concerts, book signings, updates and announcements, and even customer service can now all be conducted via live streaming. There is no way more direct than actually responding to users live, after all.
This information, and a lot more, has been compiled by Filmora in a neat infographic. Take a look below and you will see that the statistics for the live streaming industry show a very potent market indeed.