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As data becomes a more dynamic tool for newsrooms, editors are faced with a new challenge: avoid the temptation to chase clicks, and make sure that they are using data to actually serve the story.

You need to jump from one ledge to another, but a treacherous ravine stands between your success and demise. Do you invest in the right equipment to get across, or do you settle for whatever tools are cheap and accessible? Do you approach…

In 2015, this column took a look at some of the best and worst pieces of content marketing produced that year, breaking down what made some pieces work, and why others fell flat on their faces. Great content is something you truly want…

What makes a top-notch content marketing campaign is a mix of phenomenal strategies, out-of-the-box ideas, and thoughtful execution. What shapes breakthroughs is creativity. What brings results is consistency. What humanizes content is…

Effective social media marketing means pulling together your entire client’s data. Achieving maximum grasp of your clients requires you to combine and put together every bit of information you have about them. Instead of creating new…

As more marketers are using Inbound Marketing to shape their digital strategies, it’s important all inbound elements are used to get more engagement, leads, and sales. Inbound marketing strategies can still succeed with isolated channels,…

Harnessing the power of online influencers is no longer much of an option. Many businesses on social media are working to find the right people to promote their products and services. Making a viral hit can do more for a business than years…

Whether you’re an individual freelance writer looking to grow your services into a larger brand, or a couple of entrepreneurs trying to tap into the lucrative content marketing industry, one of the toughest tasks you face can be naming your…

Although marketing has a very clear and precise set of goals which has not changed for ages, the methods through which these goals are achieved changed immensely from the time the people first started making comprehensive marketing…

Giving your email address to a company carries the same fear as giving out your number at a bar. Even if you liked the person initially, there's always the risk he or she will call and call and never take a hint. Too many companies are…