SEO, Twitter
Published By:
Use Twitter to Boost Your SEO Campaign


Founded in 2006, Twitter was one of the most popular platforms for microblogging. With only 140 characters users had to share with the public their thoughts and feelings, promote events, and basically sum up in one short message anything that was important.  But Twitter has come a long way since 2006. Just like any social network, it evolved and today it’s one of the most prominent digital marketing tools. Every business or organization has an account and they use it vigorously as an addition to their online marketing strategy, just like Facebook or Instagram, to promote their products, services, and causes.

This means that Twitter is an integral part of the SEO campaigns to present brands and business identities to the public eye. Used rightly, this social network can help you build your online presence and reputation, and combined with SEO, you would be able to empower your brand with a powerful digital marketing feature.

Pick an appropriate name

The name is a very important element of your online presence. It will help you create your brand and gain followers, but in order to do that, you must choose something that will be easily remembered. It must be catchy. Your name will represent your brand and people will connect it to your products or services. Additionally, choosing a name which will be a keyword at the same time will help your SEO and rankings. Consider choosing an appropriate name as the first step in using your Twitter profile to boost your media campaign.

After all, your audience will always use your name when reposting or recommending your profile, so it will become your online identity.

Be informative in your profile

It’s a common practice for people to check the description of a Twitter user. However, there isn’t much space to write in detail about everything and you have to fit it all in 140 characters. This shouldn’t alarm you since this is more than enough to portray the vital details about yourself. Using hashtags and URLs is helpful, and you can even integrate them in your tweets when writing to your followers. When you think about the best way to present yourself, think about the most informative way to do so without wasting characters on trivia.

Insert links

Don’t be ashamed to insert your URL whenever you can and whenever it’s appropriate. Also, if there are any other URLs which you find significant and can help you with promotion, include them in your post as well. But don’t forget to be moderate with URLs since people don’t like to be spammed and you can easily chase some of your audience away. Even though you promote your brand, try to make it more interesting with URLs of all the causes and charities you support and of people and organizations which are similar to your sensibilities and whose work you admire.

Promote the right keywords

There is no better way to reach a large audience than with white hat SEO practices and strategies. The most important thing for your online marketing is choosing the right keywords. If you use them in your tweets you can easily be ahead of competitions since they will give relevance to your posts. But it’s crucial that you include them in your tweets so they appeal to the audience and do not leave any negative effects. Carefully prepared posts can have a noteworthy impact on the followers if the content is well-thought out and meaningful.

Always use hashtags

You’ve probably noticed people using hashtags on social media in abundance. This practice actually started on Twitter, even though the origins of hashtags date back to 1978. Incorporating them in your posts is like using metadata. If you pair them with the right keywords, you’ll get more desirable SEO effects. Use them in every tweet and as much as possible so you can be as high as possible in the search result list. However, keep in mind that they have to be meaningful and connected to what you’re posting, and also that you have to fit them in a 140-characters long message.

Be active

Social media profiles are not something you can open, visit a couple of times, post something and then leave it alone. It requires dedication and maintenance on a daily basis, even if you use all the keywords in the right way. You have to be an active user in order to stay on top and gain your online identity and reputation. Of course, if you post too much in one day or in a short period of time, you will become annoying and a nuisance and people will start unfollowing you, no matter how interesting your tweets are.

In the end

Twitter is a powerful tool if you just get the sense of how to use it properly and to your advantage. Like any social media, it will take time and patience to communicate with all your followers and create a community gathered around your brand. But all the efforts are well worth it and soon enough you will see the benefits of boosting your SEO campaign with Twitter posts.


Sponsored Resources

Want more resources

View all Resources



Our publication contributors combine decades of experience with unique insights into the content promotion and distribution industry.
Chad Pollitt Co-founder Relevance
Jay Baer Marketing Strategist, Speaker and Author
Gini Dietrich CEO Arment Dietrich
Jason Falls Social Media & Public Relations Thought Leader
Joe Beccalori CEO Interact Marketing
Douglas Karr Founder & CEO & DK New Media
Brianne Carlon Rush Content Director Kuno Creative
Janine Popick Co-founder & CMO Dasheroo
Arnie Kuenn CEO Vertical Measures
Pam Didner Global Content Marketing Strategist & Author
Chirag Ahuja Head of Marketing WorkflowMax
Jayson DeMers Founder & CEO AudienceBloom
Erik Deckers Professional Writer Pro Blog Service
Bernie Borges CEO Find and Convert
Jessica Stephenson VP Marketing ExactHire
Michael Ferrari Marketing Consultant Pen Cap Online Marketing
Larry Alton Freelance Writer and Editor
David Tile Founder & Director Nimble Media
Kelsey Libert Marketing VP & Partner
Dan Steiner Co-Founder & CEO Elite Legal Marketing
Joydeep Bhattacharya Relevance Contributor
Jonah Bliss Founder CMO ContentIntent
Andrea Lehr Promotions Supervisor Fractl
Fernando Labastida Co-Founder Content Propulsion
Dan Moyle Creative Dir. Marketing AmeriFirst
Dennis Yu Chief Technology Officer BlitzMetrics
Arnaud Roy VP Marketing Augure
John Rugh Copywriter/Content Marketing Specialist
Justin Spicer Content Researcher, Producer & Editor
Michael Becker Marketing Support Spec. Teradata
Anna Johansson Freelance Writer
Amanda DiSilvestro Content Editor and Writer HigherVisibility
Sujay Maheshwari Founder & CEO
Kelly Coulter Online Marketing Strategist
Taylor Radey Senior Consultant PR 20/20
Rodger Johnson Public Relations Leader & Consultant
Simon Penson Founder & Managing Dir. Zazzle Media
Danielle Wolter Nolan Co-Owner
Fernando Cuscuela Founder & CEO Everypost
Kelly Smith Content Manager CourseFinder
John McTigue EVP Kuno Creative
Yogita Arora Content Strategist Zoomph
Jordan Teicher Associate Editor Contently
Jonathan Crowl Digital Marketing Writer & Editor
Brian Honigman Marketing Consultant, Writer & Professional Speaker Skyword
Katherine Halek Content Strategist
Amanda Drinker Dooley Community Product Marketing Manager Netline
Anton Rius Digital Marketing Consultant More Than Metrics
Matthew Zajechowski Outreach Manager Digital Third Coast
Kevin Bailey Co-founder DigitalRelevance
Peter Chen Digital Marketing Consultant DigitalRelevance
Luana Spinetti Multi-Specialized Freelancer
Kyle Harper Writer Skyword
Elad Natanson Founder appnext
Maël Roth Content & Inbound Marketer Park7
Quin Woodward Pu Marketing Director Audienti
Greg Shuey Co-Founder Stryde
Jean Bansemer CEO My Web Writers
Owen Andrew Journalist
Luke Kintigh Global Content & Media Strategist Intel

In case you missed

Read more of the latest news and insights from thought leaders in content promotion and distribution.


Get the latest content promotion news and insights everyday.

Champion Sponsor

Relevance is proud to present our Champion Sponsor that helps make our site possible.

Cision Logo

© 2017 Relevance | Content Promotion News & Insights

Connect with RELEVANCE

Thank you for subscribing Your subscription has been confirmed.