Content marketing is not about publishing a blog post 2 times a week or submitting an article on a article directory for the sole purpose of gaining a backlink.
If you ask any SEO, majority of them will answer that they do content marketing for obtaining links. Alas! This should not be the main purpose of content marketing. Instead, brand exposure should be the top priority.You can generate a lot of positive SEO value when people start linking to your brand as a natural process after falling in love with your content. Click To Tweet
Benjamin Franklin, the founding father of the United States of America started publishing an yearly almanac entitled Poor Richard’s Almanack from the year 1972. It was published to promote his printing business and was the first known piece of content used as a medium of marketing. Here is a copy of what it looked like:
Thereafter, the technique was replicated by Johnson and Johnson in 1888 who started a publication entitled Modern Methods of Antiseptic Wound Treatment to target doctors. Slowly and gradually, brands like John Deere, Michelin, Procter and Gamble took the help of content marketing to promote their business in the early days.
With the launch of Google in 1998, the world of content marketing advanced a lot.
A new era of content marketers was born whose task was to prepare content and submit them across an array of web properties like article directories, social media, blogs, forums, QA sites etc with the purpose of branding and links.
In the present years, digital marketing spending is expected to grow to $335 billion from 2015 to 2020 (source: Maryville University). With such enormous budget in hand, marketers must evolve and take newer steps to overcome content silos.
Content marketing still follows the old tradition of content creation and content publishing but with the advancement of time and with the emergence of new technologies, there are certain strategies that we need to stop while there are several new ones that we need to adopt.
It won’t! Instead, producing good quality content that is written after a better understanding of the pain points of the customers will provide a better ROI. Here are some strategies that the content marketers need to stop right now!
Every field has got its own set of challenges. Content marketers too face some serious challenges while doing their job. Here are some of the major content marketing challenges that every content marketer needs to overcome for a future proof content marketing strategy:
Now, comes the most exciting part of this article. Let’s learn, how to get ready for a content strategy that will win your audience’s heart in 2020 and ahead. Here are some things that you need to follow:
Successful content marketers are the ones who prepare for the future. You will be able to beat your competitors if you take the right path and a correct approach. Follow the suggestions discussed in this article and reshape your current content marketing strategy for improved ROI.