Why Mobile SEO is Important

Mobile phones are seeing unprecedented penetration in the US consumer market, with a 96% penetration rate, which spells great opportunities for mobile SEO. While that number doesn’t mean that 96% of Americans own a mobile phone (some people have more than one), it still speaks to a wide acceptance of mobile phones by the American consumer.

Mobile Phones Today

Mobile phones have become so much more than the flip phone that would let users take blurry pictures. They have become smartphones. You could even say they are mini computers; that people use to send text messages, tweets, and surf the web. Additionally, people use them for visiting social networks, sending emails, taking photos and videos, downloading media, streaming music, and using a GPS. Lastly, if you have time, you can also use them for calling your friends.

Mobile browsing is a main reason people are increasingly using mobile phones. This includes using a mobile search engine or restaurant review site to find a nearby restaurant. Or, it could include using mobile search to find a shopping site with the closest store selling the shoes you’re looking for. They’re also checking out your mobile-optimized pages to find out more information about your business. In fact, research by Ed Hewett of Omniture suggests there’s more to this. He suggests that mobile-optimized experiences “have an average 75% higher rate of engagements per visit for mobile users.”

Mobile SEO

This means that mobile phones are important enough that it’s still necessary to follow mobile SEO practices whenever possible. For example, using mobile keywords are still very important. Many of your mobile users will visit a site using different keywords than they would using a regular desktop search. According to Bryson Meunier, mobile keywords can account for as much as 16% of total search traffic to your website. Additionally, it can even be as high as 29.9% for certain companies working in specific industries.

The most commonly searched mobile pages usually contain content about pricing, directions, menus, and company information. Mobile conversion strategists, especially for retail stores and restaurants, will focus most heavily on those pages, making sure they are fully optimized for mobile use and encompass all aspects of a solid SEO campaign: content, links, architecture, social, and of course, strategy.

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