Infographic marketing is still alive and well. However, infographics are now everywhere, so it is important to go about using them in the right way. As with content, the internet is flooded, so you need to make sure your infographic stands out and converts.
Having a bad infographic can hurt your brand. It can make you look incompetent if you have the wrong data and even make you look lazy if you use bad graphics and a poor layout. It is important to make sure you get it right on the first try. A well-designed infographic can have more than a single purpose.
In addition to posting your infographic on your blog, there are a number of ways to promote your infographic through marketing. You can post them on various websites that accept infographic submissions, use them as guest posts, share them socially, and even repurpose them by dividing them up into smaller graphics.
If you do not take the time to design the graphic properly, you have already started down the road to failure. Here are a few things to keep in mind when creating your infographic, to help you attract readers and convert them into customers.
Yes, use the KISS principle. Do not overthink your design, and do not clutter the infographic with too much information. It is recommended that you use a simple statement enlarged for readers to easily see. Then, you can use data underneath to help support the statement.
Colors convert, plain and simple. This is true in all aspects of life, and it is no different when it comes to infographics. People’s eyes will either be attracted to – or repelled against – your infographic based on the colors you use. In fact, Kissmetrics has an infographic about colors used in infographics. Check out the infographic on their site.
One of the biggest infographic failures is making it too long. While there really is no set length for an infographic, having more than a few sections can make it difficult to read. When it comes to visual content, people want to know everything in a matter of seconds. If they have to scroll and scroll in order to see everything, chances are they will click away.
Too many people want to create infographics that “they” like. The problem is that you want them for your readers, not yourself. Make the information useful to them otherwise they won’t read it, share it, or provide you any return on your investment.
The image above is a portion of an infographic that talks about common mistakes seniors make with medications and how they can be avoided. Very useful information and something that readers will look at from beginning to end.
Simply stating numbers does nothing for your readers. After all, you could have simply written an article to describe the same. Instead, you are creating an infographic, and as such, need to embrace images. Visualizing data means more than just creating charts.
Headers on infographics are as important as titles and opening paragraphs are for content writing. If it contains too much information, people are not going to read it. If it does not contain enough visuals, people are not going to understand it.
The infographic above, from Medicare Health Plans, shows an eye-catching header. It contains a simple statement of what the infographic is about (cost of prescriptions) and then visualizes it with a sick person in bed and prescription bottles underneath.
Infographics are still viable as part of your marketing strategy. As with all forms of content, you need to make sure yours stands out in the crowd. Make sure to keep it simple, use images to visualize your data, and have an eye-catching header.
What are your experiences with using infographics? Any tips or tricks I missed? Let me know about it in the comments.