WordPress and E-Commerce: A Perfect Harmony
Since its launch in 2003, WordPress’s popularity has been on a steady rise. It powers over 45% of the entire web, and it powers over 2 million active sites today. On the other hand, in the last ten years, e-commerce has gained momentum. It is gradually becoming clear that online commerce is the future of all businesses worldwide. WooCommerce is the result of the fusion of the ingenuity and ease of WordPress with the dynamicity of e-commerce. It is a leader on its front. WooCommerce controls over 32% of the current online business market.
Many WordPress aficionados do not yet know that WooCommerce is a WordPress plugin. It is not an autonomous CMS platform or website builders like Magento, Shopify, and OpenCart. WooCommerce has wooed the market in a very short period, and it is now contending with the e-commerce big shots including Prestashop, osCommerce, VirtueMart, and BigCommerce.
What does a single WordPress plugin have to woo thousands of users and power over a quarter of e-commerce websites?
Let us explore a few qualities of WooCommerce that will woo you:
- It is free
- You can add unlimited number of products and product descriptions
- It works on all devices
- It has a broad range of customization options. You can customize it according to your choice after the download completes.
- It is easy to install, easy to use, and easy to manage.
- It comes with features that enable customer rating and reviews.
- It has an Intuitive UI. You will not need the knowledge of codes to install it.
Since most of you are already accustomed with WordPress, you will find using WooCommerce a walk in the park. It is more like an extension of WordPress rather than a new platform. If you have a database design for your WordPress site, you can extend it and keep using it for your new e-commerce site as well.
Working with WooCommerce is bliss thanks to its intuitive interface. Therefore, even if you are a coding expert, this one will be a breath of fresh air for you. You can use your already honed skills to design new functionalities, filters, galleries, and features.
There are thousands of videos on YouTube and more blogs on WordPress sponsored sites that can help you set up an onlinestore. However, building a website with acute perfection takes a lot of practice and time. Entrusting the work to an efficient team of website builders and DBAs will save you both time and effort. You can have your website up and running within a couple of days.
Shortcomings, and how you can avoid them
Since WooCommerce does not come with free hosting, you will need to look for your hosting options. If you work with a remote DBA service, they can help you pick out the best hosting plan for your website. You should always appoint dedicated teams for database management. If you find keeping an in-house DBA consultant too expensive, you can resort to remote DBA consultancy as well. Remote DBAs have secured access to your website admin and cloud storage. They cannot only troubleshoot database-related problems; they can also manage your website data. A good DBA team can take precautionary measures to keep the customer data protected, login details safe, and the payment gateways secure from any security threats.
What are the added benefits of using WordPress?
WordPress is undoubtedly the most used CMS platform all over the world. It leads the market with over 67% of websites. Joomla! Ranks second with a distant 11% and Drupal ranks third with a dwindling 7%. The popularity of WordPress is rising exponentially every day, even though it started out as a dedicated blogging platform.
Shopify comes with a dedicated hosting option, but it takes away creative liberty. You can customize only three product attributes – size, color, and material. On the other hand, Joomla! and Magento give editing liberty, but they do not offer free hosting services.
WordPress has some of the best hosting services. The community is a bonus for any WooCommerce users. You can get all the information you will ever need on hosting services, hosting packages, and suggestions based on user experience. You will also get to know new ways of expressing your creative prowess by using all the website customization options.
Why should you go with WooCommerce even though there’s a Magento?
WooCommerce lets you have better control over your website. Since WordPress started out as a blogging platform, the integration process that can link your e-commerce site to a blog is seamless. You will require a few minutes to combine your online store with other corporate pages, portfolios, and business sites.
Just like WordPress, WooCommerce also provides you will find thousands of extension options. You can pick from among free, premium, and moderately affordable services from the directory. There is a broad range of tools and add-ons already reviewed and rated by users that you can try.
WooCommerce is very unlike other website building platforms and CMS platforms. For example – Magento has a flurry of new and attractive features for e-commerce sites. However, it is complicated. Setting up an effective store requires expert Magento website development. On the other hand, you can set up a basic WooCommerce site with the help of online tutorials and get help from remote DBA experts for the management process. You will need to make sure that you have a website designer or a coder in tow to design your Magento website.
The take-home message
All of these make WordPress based WooCommerce the best option for most small and medium sized online stores out there. You can add plugins for filtering your products, including site-wide search options and secure payment gateway. WordPress is anopen source CMS that is stealing the show with this e-commerce plugin.