The ABCs of Social Media Marketing

Date published: December 08, 2019
Last updated: December 8, 2019

The use of social media is growing every single day. As many as 2.65 million people use social media worldwide, and it is believed that number will reach 3.1 billion by 2021. In a day, a cell phone user interacts with their device 2,617 times a day, according to research conducted by Dscout. In some cases, the use of a cell phone at inappropriate times, such as when a person is behind the wheel, causes accidents, which necessitates the need for motorcycle accident lawyers. Nonetheless, these numbers showing the widespread use of social media are helping tech-savvy companies to increase sales.

Here are the basics of how you can use social media for your marketing efforts:


An effective marketer knows how to use all the tools of social media to their advantage. While Facebook and Twitter allow brands to advertise for free, it would be wise to invest in paid advertisements so that your ads can have a wider reach. In fact, many consider this as a must for any growing business. Depending on your budget, paid social advertising can increase your brand’s visibility. For example, Facebook ads are targeted based on your preferred audience demographics, location, and profile details. After choosing an ad, you can set a budget for the impressions your advertisement would receive. It is important to note that your budget factors significantly in the success of your advertising efforts. You can also choose to refine your ads to reach a target audience based on their job titles, annual income, and even their browsing history.

Using social media ads changes the way marketers adjust to their target audience. The great thing about these ads is that they can monitor their performance at any given time, do real-time analysis, and even change their advertisement strategy as necessary. Facebook’s tools also come with metrics that allow advertisers to optimize their marketing efforts.

Brand Engagement

Remember that social media revolves around a community. It is essential for users that they are able to interact with the brands. In fact, social media is a great source of information. When buyers talk on social media, they have the power to influence other buyers. So, if you want to maximize your reach, you have to represent yourself and build brand engagement accurately. If you make a social media page for your brand, it is a must for you to directly interact with your audience via private messaging or through the comments section.

It is also crucial to create regular engagement with your brand to widen your customer base. When this happens, it would be easy for your brand to become an industry leader and edge out your competition. It is also essential to use appropriate and unique hashtags that can easily be associated with your brand. Make them go viral, and it will be a powerful tool to promote your brand.

Customer Service

Social media has evolved to become a faster way for consumers to air their concerns. Why? They hope that brands will give attention to their questions and concerns faster because many people can see the complaint. If it’s not resolved or addressed quickly, it can negatively affect their brand reputation as it can go viral within a matter of minutes, even seconds. However, you can effectively use this to your advantage by acknowledging the complaint, apologizing for the incident, and resolving complaints in a civilized manner. When other consumers see this, they will take it as a sign that your customers are important to you.

Learning the ABCs

Once you apply these basic tips, you can effectively use social media marketing to promote your brand to a broader audience. It has higher conversion rates because the advertisements are targeted to your audience. In short, you are essentially giving your customers what they are looking for or providing what they didn’t know they needed.

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