Selecting the right audiences for your advertising campaigns doesn’t require any added fees, years of study, or a team of experts. If you’re unsure of whether or not you are targeting the right audience on Facebook, read about three of the most common mistakes.

Your audience parameters are too broad

Your target audience is not defined by every person who may purchase your products or services. Instead, it is a narrow group of individuals who are most likely to need or desire those products or services. For example, if you run an online women’s clothing boutique, it is essential to define who the majority of your buyers will be. While the occasional male over 40 may purchase something from your store, these exceptions are not part of your audience. Be sure to select demographic parameters (e.g. age, gender) that are not too broad. Use buyer data or surveys to help you narrow down your target audience as much as possible.

You are not utilizing the Audience Insights tool

There is a lot to be said about the use of human intelligence in marketing. Real-world experience in advertising is an excellent way to have an advantage over your competitors. However, there are tools that can help even the most seasoned marketing professionals. One incredibly valuable tool on Facebook is the Audience Insights feature. Audience Insights allows marketers to learn “more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more.” There is no cost to use this feature, and it can help you find the exact people to target for your next campaign.

You are missing out on using effective filters

Before launching your next campaign, be sure that you selected important filters that can make the most of your efforts. Launching a real estate campaign? Be sure to filter for those who have been determined by Facebook to be “Likely to Move.”. Marketing a product that is intended to be purchased as an anniversary gift? There’s a filter for that, too. While it can take extra time to browse relevant filters, they can make an impact on the success of campaigns.

To help make the most of your company’s advertising dollars, ensure that you are targeting the correct audience. By using narrow parameters and effective audience filters, you can reach new levels of social advertising success.

The post Are Your Facebook Ads Reaching the Wrong Audience? appeared first on Relevance.

Loyal Customer Become Brand Ambassadors

When you grow a loyal customer base, you will find that they tend to become brand ambassadors for your business, so they recommend your products to other people without any expectation of a reward from you. This is great as it gives you more exposure, helping to draw new potential customers to your business. For most businesses one of the main goals is to grow and reach new audiences, so brand ambassadors can be very useful – and they are much cheaper than paying for pay per click advertising.

This shows the how valuable your loyal customers really are – but how do you make sure that your customers stay loyal? One great way is with a strong content marketing strategy.

Encourage Customer Loyalty With Content Marketing

Content marketing can help to encourage customer loyalty as it creates a strong, positive brand image that people can relate to and respect. For instance if you project an eco-friendly, useful image via your blog it will appeal to people who are environmentally friendly, so they are more likely to become loyal to your brand. A blog will also give your loyal users and bonus free resource that they can use, which means they are more likely to check your website frequently.

It can also be useful to promote a customer loyalty program via your blog, as this will show that you appreciate your loyal customers – and everyone likes to feel valued. There are lots of different ways to reward your customers, but one of the best methods has to be starting a customer loyalty program. For instance you could offer prizes to customers who post about your company on social media, or you could offer discounts to members who have been on your mailing list for more than six months.

A strong content marketing strategy combined with a customer loyalty program will help to improve your customer retention rate significantly, which will lead more engagement with your brand. This is ideal for any company who wants to grow, and it is also ideal for the people who love your brand. So it is a win win situation – and the best thing is that you don’t even have to spend too much money to launch a customer reward program.

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Blog posts

An effective way to make money fast for many individuals is to work remotely as a freelancer. Positions that were not possible a decade ago are now taking over the workforce. One of the more popular areas of content marketing that is now handled by freelancers is the creation of blog posts. Small, medium, and large companies are opting to have freelance writers draft relevant content for their blogs.

Why?

Rather than paying one or more full-time writers on staff, blog posts can be purchased as needed. This is not only cost efficient, but it also allows organizations the option to find and utilize top talent from around the globe.

Social media management

Managing social media communities is becoming a popular task to outsource to freelancers. Since these job functions can be completed from almost any location, it often makes sense to have a freelancer take on the duties. Many small and medium sized companies find it challenging and cost prohibitive to hire someone full-time to manage their social media pages. While large corporations usually have the budget and enough work to fill an entire day, smaller businesses do not typically have the resources to justify a dedicated social media manager. The nature of freelance work makes content promotion through social media channels accessible to almost any kind of organization.

Overall benefits of hiring freelancers

Hiring self-employed individuals to work on content marketing duties continues to make more sense by the minute. As companies continue to slash budgets, downsize, and get by with fewer resources, freelancers are there to meet the needs of a changing workforce. Not only does a business not have to provide benefits, office space, or office equipment for freelancers, but they can also request and receive work outside of the 9-to-5 workday. Additionally, instead of hiring the best talent in the local area, companies now have their pick of skilled individuals from around the world. The valuable benefits of hiring freelancers to complete content marketing duties is sure to grow the number of total freelancers in the near future.

Shifting the future of content marketing

Although there will always be a need for in-house staff members, many facets of content marketing and promotion are being shifted to freelancers. From blog posts to social media duties, it will be interesting to observe just how much freelancers will change the industry.

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