Relevance contributor: Brian Sooy

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Brian Sooy is a design consultant and principal of the marketing agency Aespire. He is the author of “Raise Your Voice: A Cause Manifesto.” Brian draws upon over 30 years of experience as an entrepreneur and strategic advisor to serve business leaders who seek clarity and solutions to communications challenges.

I’m finishing this article the day it’s due. I’ve been thinking about it for a couple of weeks, but it takes time for ideas to gel, and there’s nothing like a deadline to focus the…
When I Can’t Say No: I Should Know Better by Now
There are two types of content. The first kind is ephemeral. It’s the top five reasons why/how (insert generic problem here) your (insert circumstance here) can/are/will (insert solution here). If that’s the type of content…
Why My Drip Will Outlast Your Top Ten List
Not every pitch from a publisher for a major piece of content marketing begins with, “When are you going to write a book, you fool?” Mine did.  Here’s what I would do differently the next…
There is a better way: The things I won’t do the next time I write and launch a book
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