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5 Ways to Act on Customer Feedback
Whether you like it or not, customer feedback is an essential part of improving your business. Feedback can be both positive and negative. Without it, you won’t know where the weak points in your product management process lie or which parts are already…
5 Proven Copywriting Examples To Improve Sales
Although video gets all of the attention, there is still a huge market for copywriting for a reason. Copywriting sells merchandise. It does this through connecting with human visitors directly and through SEO that builds visibility online. Connecting…
How Online Apparel Stores Succeed with Content Marketing
Online apparel sales are on the rise more than ever. According to statistics, e-commerce revenues from apparel and accessories sales amounted 102.8 billion USD and should achieve 145.7 billion USD by 2023. Projections in the US also estimate that by 2030,…
How to Design Websites That Will Skyrocket Your Business to Success
What differentiates long existing businesses that remain relevant today, and companies whose names we have long forgotten? While the ability to stay current is multifaceted, one of the main factors is an online presence. Only a few years ago, close to…
5 Content Marketing Trends That You Can’t Ignore This Year
Content marketing is a broad marketing approach for getting people interested in your products or services. So, knowing where to start can be a bit challenging. If you’re not new to this, you probably already have some strategies for attracting wider…
11 Content Marketing Tips to Make You Win
While browsing the internet, I was introduced to a lot of content and conversation programs.I read the ideas of some amazing Content Marketing professionals who have shared their insights and experiences. Since, I believe in learning by collaboration,…
7 Types of Lead Gen Offers to Delight Customers and Drive Conversions
Lead generation is a challenge for a majority of B2B marketers. According to B2B Technology Marketing Community, 61% of B2B marketers report that generating high-quality leads is one of their biggest pain points. One of the ways they can solve this issue…
10X Your Sales With Powerful Content Marketing Strategies
Marketing is the process of promoting and selling a product/service and was born along with the inception of the business itself. Through the centuries, marketing has evolved in many ways, and people have tried all sorts of things. The examples of…
Breaking The Dichotomy Between SEO & Website Development
I got into SEO by circumstance and my fastidious character. I was starting a new company to which I figured it wouldn’t be a bad idea to look into search engine optimization. This was about two years ago and prior I had made a bunch of websites for my…
3 Incredible SEO Tactics for Building Big Traffic In 2019
SEO is hard. Isn’t it? Most marketers and brands literally spend millions of dollars every year to get better results from SEO. Why? The reason is simple: search traffic is the best traffic source as you can attract high quality leads, sales and…
Are You Taking Your Customer Support Seriously?
Fashion, especially ecommerce fashion, can be a fickle business. While digital innovation did catapult the online fashion industry to stratospheric heights in the heyday, recent trends reveal a seismic shift that might not spell good news, especially for…
A Brief Guide to Multi-Location Digital Marketing
According to Google, 77% of all in-store purchases are influenced by digital marketing. Given that, it’s not surprising that digital marketing has become absolutely critical for your multi-location business. Still, this raises an important…
Tactics to Drive Organic Traffic To Your Website Without SEO
SEO is one of the quintessential ways you can rank high for organic search traffic (mostly from Google). But in terms of the bigger marketing picture - SEO itself is a means to an end. Knowing how to get traffic to your website is the main goal here,…
How to Build Effective Digital Marketing Strategy?
When you are running a modern business, there are so many factors you have to make sure you keep in mind, and one of the biggest is making sure you market effectively. There are a lot of things that have to happen in order to make sure you ace your…
CRM Software Case Studies: What Can We Learn From CRMs
Getting a customer relationship management system (CRM) may be the smartest move your business ever makes. And we think we know why? A recent Nucleus Study found that for companies that use a CRM system, the average return of their technology…
5 Reasons Why Your Website Is Not Ranking In Google [How to Fix It]
A website that is not ranking in search engines like Google is just like a motorcycle that refuses to start. It doesn’t matter how good your content or website design is, if your website is not ranking well in Google, you’re not going to get any…
The Importance of Being Human in Marketing
With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their…
Top 10 Tips To Increase Traffic To Your Blog
How to receive considerable traffic to my blog? It is perhaps the most common question that most bloggers ask. It’s not just hobbyists that post blogs regularly to get connected with their audience, but businesses and professionals do blog to better their…
Using Ecommerce Content to Engage Customers
When it comes to the competitive arena of ecommerce, online sellers are looking for any advantage they can find. This includes competing on price, introducing new product and spending big bucks on advertising. However, one tactic is too valuable (and…
Using Video as a Marketing Tool
Video has always been around us. It is satisfying in so many ways because it appeals to the visual senses and presents information in all its richness. Before the internet, videos have already made a huge impact on people’s lives via television and…
6 Ways Businesses Can Accelerate Content Marketing Productivity
Digital marketing has undergone a significant transformation over the past few years. Somewhere along the way, technology has created both opportunities and challenges for professionals in this space. Learning to limit distractions while maximizing…
The Benefits of Digital Marketing Courses When In Business
Digital marketing refers to that new facet of marketing that focuses on the latest technologies in the digital age to maximize marketing efforts. This is in lieu of the more traditionally known methods of marketing before the advancements in technology…
Why Is Instagram the Best Platform for Engagement and How You Can Use It?
The popularity of Instagram is growing since 2010 and there is no denying the fact that it is going to continue to grow and beat the other social media platforms as well. Most people do not know that Instagram is the second most popular network after…
Charitable Giving is Simply Good Business
With an uncertain economy and political landscape, small businesses are watching every penny. Some companies have responded by reducing or eliminating their charitable activities, but this is a mistake. When a small business is actively engaged in their…
7 Ways Your Competitors Help You Outrank Them on Google
A little healthy competition never hurt anyone, right? Perhaps it is time to take the competition to the next level and use it in your advantage. One of the simplest ways of crushing your competitors is to analyze what they are doing and do it even…
5 Methods for Promoting Your New Piece of Content
Content creation is a kickass marketing tactic that successfully drives leads and conversions for over a decade. According to the report, content marketing generates over three times as many leads as traditional marketing types and costs 62% less. The…
Communicating Your Brand’s Personality in Every Promotion
Nobody really likes huge faceless companies that don't have any personality no matter how good their products might be. In fact, faceless international corporations are often made fun of because they often seem aloof and out of touch. Worst of all,…
8 Reasons Why Your Web Design Is Not Working
Appealing and effective web design is key to the success of your business in the online sphere. The amount of time and effort you put into representing your brand will ultimately determine how your customers feel about you. You probably know this and have…
Great Ideas For Company Newsletters That Will Impress Your Audience
For a while, people thought that emails were outdated. However, research and case studies have proven them wrong. In fact, people spend one third of their office time checking their email, reading emails or sending them. This means that email is one of…
How to Write a Press Release in 7 Easy Steps
It won’t help your cause if you write a press release just because you want to submit one. Ask yourself if you have something interesting to share with your readers. Is the release newsworthy and attention-grabbing? Once you have these aspects covered,…
How to Use Proofreading Tool for Error-Free Writing
Proofreading content deals with carefully reading and finding out errors in grammar, spelling, or punctuation, so they end up correcting before publishing online or other media. Being a writer, you have to play the role of a proofreader as well, which is…
Leverage UX Best Practices to 10X Your Conversions
Robert Pressman said it best in his book, Software Engineering: A Practitioner’s Approach, when he wrote; “every dollar invested in UX returns $10 to $100 and correcting the problem from the start is the most cost-effective.” In light of this, you'll…
5 Powerful Tools That Will Transform Your Customer Engagement
In a digital-first world, it’s important that brands know how to keep their customers happy. It’s easier than ever for consumers to reach out, interact and engage with brands online. But that also means that customers expect a response immediately.…
How to Build an Effective Digital Content Marketing Strategy
If your brand is focusing on digital marketing, you’ve probably heard the phrase “Content is king.” It sounds simple: consistently produce massive amounts of content to reach your customers. However, what you don’t know about that phrase is that content…
Boosting Your Content with Top Quality Photographs
Whether you are focused on boosting your online sales or lifting your social media following, one ingredient you cannot afford to ignore, is photography. As noted in a report by Sandra Iakovleva, articles with relevant images have 94% more views than…
Simple Ways to Find Business Leads Using Social Media
Generating business leads is an ongoing process for almost every company. And social media is an inexpensive and successful place to do it. Social media also happens to be among the most powerful advertising tools at your disposal. In fact, statistics…
The BluePrint of Finding and Producing Viral Content
Creating a viral content can seem overwhelming for a complete newbie, but it is possible. We can define viral content as a piece of material that manages to get a lot of attention in a quick time. As a publisher, you have an opportunity to get a lot of…
10 Local SEO Tips & Tricks for Small Business Owners
Owning a local business is advantageous yet a challenging task too. SEO is not the only marketing tool for small businesses but is the primary one. Nine out of ten consumers search businesses locally. Optimizing the website for geographical area helps in…
Setting Up Your Own Content Marketing Agency
Do you have a passion for promotion? Do you have a yearn to earn the widest possible exposure for client products and services? Do you view content marketing not as a job, but as a lifestyle? If you’ve got the knowledge and you’ve got the drive, you’re…
How to Boost Your Brand with User-Generated Content
You could point out that 88% of online shoppers take reviews into consideration for their purchase decisions. Or that 85% of consumers find visual user-generated content (UGC) more influential than brand photos or videos. Whichever of the litany of stats…
10 Overlooked B2B Content Strategies That Generate You Leads
Over the years, Internet marketing has evolved and content marketing has become more effective than ever. Simply put, content represents the soul of B2B lead generation owing to its result driving capabilities within a given timeframe. Check out the…
Do You Need A Website To Do Affiliate Marketing?
In the recent digital world, affiliate marketing is widely known across the internet. A lot of people are making use of affiliate marketing to do business. If you are one of those who wants to venture into affiliate marketing, you are about to make one of…
The Power of Content Marketing for Lead Generation
Back in 1996, Bill Gates said: "Content is king." Over 20 years later, his statement remains true. Without great content, you lessen your chance of generating leads and conversions. Period. Simply put, content marketing is an effective way to generate and…
7 Awesome Mac Applications for Internet Marketing
Busy marketing professionals need all of the help they can get. Apps solve a lot of productivity and technical challenges. With the right apps on your Mac, you can get more done in less time, while making sure clients are happy and they are getting the…
Implement these Seven Strategies to boost your App Retention Rate
This is the time when getting the users to just download the application is not enough. The real challenge is to stop them uninstalling (if your app is not good enough!). Once the user uninstall the app, it will be really hard to regain the trust. 5%…
4 Things Aspiring Entrepreneurs Should Know About Starting a Marketing Business
You can never be fully ready to delve into entrepreneurship as the experience isn’t something that you can completely predict. However, many stories and lessons have been left behind by past and present entrepreneurs along their journey, so paying…
15 Amazing WordPress Tools That You Can Use To Increase The Sharing Of Your Articles
WordPress is such a great place for content creation – you can make anything that you need whether you are a business or an individual. There are many beautiful themes and customization tools to choose from – it's one of the most versatile platforms out…
6 Tips To Ensure That Mobile Prototypes Look & Perform As Intended
“Good design is good business.” - Thomas John Watson Jr, (Chairman & CEO of IBM)
Mobile app users have a plethora of alternatives but an intuitive app with impeccable design and responsive interface can help differentiate your business from the rest…
How Influencer Marketing Can Improve Your Business
Growing a business during this digital era is not quite easy. The idea that people are busy on their devices searching for content online often sounds like a relief to most sellers, hence the generation of ads that promote their products/services.…
CRM and Power Tips On How To Make Your Customer Service Better
Customer Relationship Management (CRM) helps organizations create a holistic experience relevant to the needs of targeted audiences. CRM software aids companies in staying connected with customers along with improving profitability and streamlining tasks.…
How to Always Find The Right Person of Contact (POC) When Sending Emails
Performing email outreach is hard work. Getting people to reply to your emails is even harder… Thirty-eight percent of salespeople say that getting a response from prospects is becoming increasingly difficult. This is problematic as experts…
Importance of User Personas in Content Marketing
When writing marketing content for a product, service, or brand, you must first determine your target audience. Who are you selling to? Countless times, marketers make the mistake of creating content that fails to engage or influence the readers which can…
What More To Expect From Chatbots In 2019?
2018 has already seen a lot of advancements in them. Chatbots have been progressing since the time of their launch, you will find them used in almost all sectors like e-commerce, healthcare, government, and many more. The extensive recognition it gained…
How Voice Actor Can Change Your Content Marketing
The Voices of Content Marketing
In today’s competitive world of blog posts and e-newsletters, video marketing might be the way to go for marketers to stand out from the competitors and increase market engagement. Brands start to shift their email…
Email Marketing Has a Stellar ROI – So Why Do So Many Email Marketers Fail?
Email is one of the oldest forms of online marketing. Yet, it remains one of the most effective to this day. According to Neil Patel and WordStream, the average ROI of email marketing is at least 4,000%. This is twice the ROI of SEO and around 2.5 times…
8 Trends That Will Shape Marketing In 2019
In today’s world keeping up-to-date with the constantly changing needs of the consumer has indispensable value for any brand. Customers have come to expect an experience tailored to their desires and accommodating that will ensure the success of your…
How Print Marketing Can Boost Your Ecommerce Business
Digital Marketing vs Print Marketing: Which is more effective for ecommerce? Obviously, most people today would say digital marketing is the better option. Digital is accurate, fast and cost-effective. However, it is also intangible, less memorable and…
How to make your eCommerce Marketplace a Crowd-puller in the Market Today?
Every other person you meet today is an online business owner. The trend of eCommerce and the ease of starting an online store have made it easier for anyone to open up a multi-vendor e-commerce marketplace just like that. But then, how many of them have…
6 Best Ways To Repurpose Your Old Content
I am in love with content marketing because it helps to generate 3X more leads as compared to outbound marketing and the best part is, it costs 62% less. There is no doubt that content marketing is one of the best ways to generate leads for your…
Five Must-Try Tactics For Better Content Marketing
Content Marketing sphere is growing and it's getting more competitive over time. In fact, we can count with over one billion blogs nowadays and, for that reason, it’s urgent to follow tactics for a better content marketing strategy in a way that you can…
Tips for Maintaining Creative Flow as a Content Marketer
Writer’s block. These two words constitute the shortest horror story ever written which sends shivers down the spine of any content marketer out there. And still, all of us have to deliver content on a weekly, or even daily, basis. With or without…
Why Retailers Need Machine Learning
Sears, Toys ‘R’ Us, JC Penney’s. What do these companies all have in common? They failed to adapt properly to the increasingly data-driven retail market. 90% of the world’s data has been generated in the last two years. The data being created and…
5 Means to Automate Your Marketing Campaign Forecasts
Nowadays, marketing campaigns are flesh and blood of sales’ processes conducted by various businesses from local hardware distributors to international airlines. The major goal of these efforts is clear as they have to promote a certain product or…
Teaching Clients SEO for Better Results
I’ve always loved teaching. There’s something exciting about sharing ideas with others. To see someone else’s lightbulb moment is such a feeling of accomplishment for both me and the other person. Although I love teaching, it’s not my official…
Boosting your Online Branding Through Full Press Release Distribution
Do you want to improve your online branding dramatically? One of the most effective methods to do this is through press release distribution. Despite that a lot of experts have predicted the demise of the press release, it remains to be valuable…
Ways IoT Devices Transform Content Marketing
The Internet of Things or IoT is more than just an entity; it is really a phenomenon which shows you how web connectivity has penetrated our everyday lives. People do not only “access” the Internet any longer; it is because the Internet is omnipresent.…
Top Tips for a Successful Email Marketing Campaign
Email marketing is not the newest kid on the block, but it is still one of the most popular. This is not surprising. According to Statista, in 2017, there were 3.7 billion email users. The same source also predicts that this number will increase to 4.3…
Top Digital Marketing Areas of Focus That Will Improve Your Online Business
What digital marketing areas of focus are your top priority? Are you following top marketing trends to discover the best marketing assets for concentration? Many digital marketing properties deserve your attention, and smart marketers are taking…
Some Predictions for AI in Marketing in 2019
Artificial intelligence or AI is getting real day by day. The capability of AI is not only limited to small electronic devices, but also getting involved in day to day work like marketing, sales, social media, etc. CMOs will challenge their teams to…
How to Create a Successful Content Conversion Funnel
Just like a sales funnel, a content conversion funnel is meant to drive conversions. It starts off by creating awareness on a certain topic and ends with a conversion. Content marketing is one of the most effective ways to market your brand or…
7 Tips to End Your Keyword Research Struggle
While Google’s improving its image recognition algorithm, words are still the primary tools of finding anything on the web. That’s why keyword research is one of the major tasks for any marketer and blogger. Tons of articles on this topic will give you…
Marketing Consultant Role and Responsibilities
A marketing consultant fulfills a comprehensive list of skillful, specialized roles and fulfills tasks which typically includes analyzing business data and formulating strategies to improve the organizations performance. The core objective of the…
Amazing Ecommerce Content Marketing Strategies That Work Wonders
For your ecommerce site to be a success what you need the most is changing your gained traffic into leads. Traffic is a crucial factor for any website, but it doesn’t pay your bills. It is here the importance of content to convert this traffic into leads…
What Makes a High-Quality Backlink?
You’re probably aware that backlinks represent a critical component of digital marketing (and in particular, SEO). If you want to boost your online visibility, drive greater traffic to your website, and generate further leads, you need to develop an…
How AI is Changing the Face of Marketing
Artificial Intelligence (AI) is a hot-button topic across all industries. While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing…
Educating Marketers at Contently Summit: Masters of Content
An all-day experiential and educational event for marketers to achieve content mastery.
NEW YORK, February 25, 2019 – Contently,the content marketing solution of choice for the world’s most valuable brands, is planning something different this year for…
The Ultimate Cheat Sheet for Getting Instant Results for Your Business with Instagram
Are you using Instagram to connect with your audience?
Instagram is one of the most popular social media platforms today. It has over 1.1 billion users worldwide. The number of daily active users of Instagram is around 500 million. There are over 25…
The 10 Best Marketing Stories of 2019
Over 132,297 marketing and SEO articles have been indexed in 2019 already! With over 9,877,112 engagements total, we analyzed the most read, shared, and engaged with content of 2019. Studies have shown that Google leans left, and these results, at…
In 2019, Gear Your Content Marketing For Customer Success, Not Customer Satisfaction
Does your content light the way, or put out fires? That’s the difference between customer success and customer satisfaction. A number of businesses focus on strengthening their customer service. Not enough exercise the same focus on customer success.…
How to Use Your Competitors Sites To Your Advantage
We are all on the constant lookout to increase conversions and grow sales for our online stores. We all In today’s age more and more people are using the internet to shop, so it is essential for any online business, or even those who have a brick and…
Increase your App Downloads by Taking Advantage of These Social Media Marketing Strategies
Mobile applications have become platforms not only for essential phone functions but also for a wide range of uses that include both entertaining and productive activities. Businesses have learned to tap mobile app as a way to be able to engage their…
Decluttering Social Media: The Power of a Good Dashboard
It’s High Time to Get Organized
Social media, like the veins and arteries pumping blood throughout our bodies, is the great connector of the digital age. It’s hard to imagine what our lives, and our marketing strategies, looked like before social…
7 Best e-Commerce Websites List
Admit it or not, shopping on an e-commerce website saves you a lot of time and effort. What could be more fun than receiving an item on hand within days while sitting at home? But for some people, it might be hard to find the best websites to shop for…
5 Easy Ways to Build a Great Sales Funnel for Your Business
The success of every online business depends on a strong sales funnel. Finding new prospective buyers, building interest, forging a connection and — ultimately — securing their ongoing custom is a crucial element of growing your brand. Unfortunately,…
Email Marketing Techniques That Can Help Your SEO Efforts
If you are an online marketer just like me, you already know the importance of SEO for your website. It is needless to mention that without a good SEO practice, it is nearly impossible to run a website or business online. When talking about SEO,…
How Local SEO Improves the Omnichannel Experience
The retail landscape is ever-changing because of technology. The same can be said about the buying cycle, which has changed so drastically in the past few years. It’s no longer as simple as it used to be. Now that so many new channels, online and offline,…
How To Start Advertising When You Are A Startup?
Startups face many challenges, and the most precarious is to remain cash positive. According to the Minority Business Development Agency (MBDA), the cost of starting a business is US$ 30 000 and while there are considerable variances in the figure with…
Why B2B Businesses Should Incorporate Inbound Marketing into their Email Strategy
Email marketing has a ROI of a whopping 124% and that is why it has undoubtedly emerged as one of the best marketing channels for the B2B business. However, despite it being such an influential marketing channel, not every business has been able to…
SEO vs. PPC: Which is Better for your Marketing Strategy?
One of the most frequent questions inexperienced business owners ask me is “Which is better for my online visibility- SEO or PPC?” Answering this question isn’t that simple, as your investment depends on your current online reputation, finances, target…
The (Simple) Art of Striking Pure Gold with Link Building
Google has confirmed that links are still among the top ranking factors, citing that ranking without the links is challenging. In fact, good-quality links in 2019 matter more than ever. The rules, however, have changed with time. What may have worked…
Top Marketing Trends of 2019
In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019…
How Infographics Can Improve Your Content Marketing Campaign?
We live in an informational era, the time when the lumps of data are literally snowing on our heads. Internet provides users with an incredible opportunity to get access to almost any type of material in a couple of minutes. Videos, books, articles and…
Print Still Matters in 2019
Today, many companies focus on email marketing, blogging, video and social media marketing to raise brand awareness, increase website traffic and boost sales. The one medium that is largely overlooked is print media. It makes sense; according to…
7 Skills to Learn as a Novice Video Marketer
Video marketing is growing in both popularity and importance, as video content becomes the most heavily consumed format of content on the web. It’s estimated that by 2021, 82 percent of all internet traffic will be dedicated to video, and marketers are…
3 Ways Getting an SSL Certificates Benefits Your SEO Strategy
Do you want to increase your site traffic? It can be done if you make a few necessary changes.Speaking of changes, have you considered getting an SSL certificate? Getting the HTTPS certificate is a sure way to boost your website. If you don’t believe…
Why Marketing, Sales and Customer Service Teams Should Collaborate on Buyer Personas
Buyer personas are critical to any organization. Studies show that when you take the time to create detailed descriptions of your ideal customers, it can lead to more conversions and a vastly improved bottom line. Just look at these compelling…
EXCLUSIVE: Taj Forer on Content Experience, Story Telling & More
Taj Forer is a famed visual artist and the co-founder of Fabl, the B2B visual storytelling platform, and Daylight, the internationally-celebrated, disruptive art publishing/media company. The 37-year old New Jersey born Forer is an acclaimed published and…
3 Best Team Chat Apps for Businesses
If you’re a small business or a massive enterprise, you’re probably always looking for ways to improve communication in the workplace. And that’s precisely what team chat apps were built for. Chat apps are better and quicker than sending emails and…
Best Content Marketing Tactic: Lay All Your Eggs in the E-commerce SEO Basket
Launching an e-commerce store has become pretty common these days. Day in day out, trends come and go. Some of them act as a passing fad while others end up becoming a necessity more kind of a seismic shift. The rise of e-commerce content marketing or…
10 Ways to Get More Instagram Followers
Are you struggling to find reliable ways to grow your following on Instagram? Do you find yourself constantly updating your account with new pictures and responding to people that comment on your posts, only to find that your “followers” number isn’t…
Fund Your Travel With These 3 Digital Nomad Ideas
There are more people than ever shifting from the traditional 9-to-5 workforce to become digital nomads. With remote working opportunities around every digital corner, why not take advantage and optimize your time for more travel. There are also more…
Jeff Yapp On 3 Ways Technology is Changing Marketing
Marketing is constantly evolving, and companies need to stay on top of the latest trends to get the results they need and stand out from the crowd. The last decade saw the rise of social media marketing, for example - but new technologies are emerging…
How to Gain the First Customer Reviews for Your Brand
Customer reviews are the cornerstone of every successful business, and without them, your business will crumble. The reason for this is obvious. Customers don’t trust businesses as much as they used to. In fact, Hubspot Research shows that 65% of…
B2B Marketing To Millennials – 7 Things You Need To Start Doing Right Now
Millennials have arrived in the B2B world and they are changing the rules of the game for marketers. In fact, they would account for 50% of the work force by 2020. The old marketing tricks and tactics do not work anymore with them. In fact, if you keep…
5 Careers That Are Trending Thanks To Social Media
Back in the day, there was no such thing as tweeting, posting, or connecting with your friends, family, and fans over the internet. The idea of building careers, and generating wealth off of something like social media was ludicrous… And would have…
4 Proven Ways to Create Highly Engaging Blog Content
I hate to break this to you but all that hard work you put into content creation probably goes to waste because no one reads it. Don’t worry, you’re not alone. Research shows that most people never read more than 50% of an online article. A study by…
Rapid AdTech Development: 6 Benefits Making Ruby on Rails a Framework of Choice
While designing a custom digital advertising solution, you need to be sure your web tools are able to effectively address the critical AdTech development challenges — reducing time-to-market, ensuring solution flexibility, and cutting development costs.…
Use These 4 Powerful Tools To Transform Your Content Marketing Forever
Content is the king of the online market. After all, it has the potential to draw the target audience to your website, increase your revenue, and grow your business as a whole. Agree or not, you tend to rely on content marketing in some way or the…
How Can Multi-Channel Marketing Benefit Your Business in 2019?
Let's take a moment to think about how traditional brick-and-mortar businesses advertise their products and services to their audience. Common mediums include television, newspaper, radio and local public announcements. While these methods are still…
5 Ways to Fund Your Start-Up
Whether it is your first time embarking on a business start-up or you have gone through the process before, there is one constant that affects every new business venture - and that is funding. Unless you find yourself in the fortunate position of having a…
Top Business Ideas List To Do At Home In 2019
Earning money from the internet resources is becoming a popular trend nowadays. You can also earn money while staying home in the year 2019. Here are some of the best businesses that you can start while staying home. They are becoming very popular with…
Best Ways And Strategies To Start Your Digital Marketing Agency
If you are willing to start your own digital marketing agency, you will have to focus on many points. These points will allow you to build your company in a much better way than the others. All of these points are mentioned here: Be positive
Set…
Top 7 Beneficial Marketing Tips to Increase Website Traffic
You know how many websites are on the Internet? NetCraft reported that there are 1 Billion websites on the Internet! With increasing competition each day, it is hard to get your website on top in search results due to immense competition. Don’t you worry!…
6 Reasons Why Your Content Marketing Campaign Failed
Content marketing gives you a chance to connect with your target audience and convert them into customers, making a profound impact that can help your organization thrive. It doesn’t even cost too much to create and distribute high-quality content.…
Is Duplicate Content Really So Bad For SEO?
If your business is focusing on search engine optimization, you’ve probably learned how important content creation is. Generally speaking, crafting blog posts is one of the best ways to continuously publish original, interesting, and optimized content. In…
Is SEO the New Website Testing – How is SEO Dominating Website Testing?
Website testing is an unavoidable necessity but nearly every website owner will agree that it is a very tedious exercise that everyone is forced to do because they have to get their SEO system right. It is a priority only because not doing it can dent…
5 Common Mistakes In Content That Will Kill Your Blog
The fact that content is king does not mean that your first blog post is the holy grail of great content. Publishing of content that hooks readers requires effort, skills, knowledge, and continuous training/learning. In this post, you will discover the…
How to Develop an Effective Social Media Campaign When You’re on a Tight Budget
No matter how small your budget is, you can design a powerful social media campaign that won't go over it. While it might seem like larger enterprise-level companies have unlimited expense accounts and smaller companies can't ever compete with them,…
How BrightInfo Can Enhance Your Relevancy
Imagine having the most relevant content on your website for each visitor being considered and offered in real time. That is relevancy on a whole new level. It is the type of relevancy promised by BrightInfo, which has been getting more and more attention…
How To Run A Great Brand Giveaway On Instagram
We all love an easy win, and they don’t get easier than an Instagram giveaway. Running a brand giveaway on the visual social media platform boosts traffic, increases your follower count, and gives your branding a real shot in the arm. But don’t go in…
Elevate your Website’s UX With These Personalization Tactics
Businesses who specialize in web design must pay close attention to new ideas in their industry. This is especially true for web design agencies trying to stay ahead of the curve and keep their clients tuned into their creative, up-to-date strategies.…
Website Designing Trends That Will Dominate 2019
Website designing is all about giving your client something they need. This is the only way to keep them coming back for more. To do this you need to know what your target audience is craving for and how to put it across. Here are website designing…
8 Proven Off-Page SEO Techniques That Can Impact your Rankings In 2019
Search engine optimization involves a lot of activities. While a lot of SEO initiatives are local to the site itself, there are also numerous efforts that should be taken off-page. These essential off-page SEO techniques should not be taken lightly as…
How to Discover Your Ideal Buyer Persona for B2B Marketers – 4 Simple Steps
The results of a recent study by Demandbase revealed that in nearly 79% of the B2B purchases, 1 to 6 people are involved.
The study also showed that in last year, 45% of the B2B buyers spend more time on research and nearly the same percentage (45%) used…
Hashtags and Brand Activation – How to Make a Perfect Marketing Match
Consumers that get to touch and feel the product are far more likely to connect with it and develop a sense of ownership. This gets them more inclined into buying the same and it is a well-known fact among the marketers. Triggering this sense of ownership…
Content Marketing With The Best Backlinks – Key Tips To Developing A Killer Strategy
If you’re a search engine optimizer or a content marketer, the two main things that will always occupy your mind are: It is only through great content that you can link to authoritative websites.
Backlinks are the number #1 search signal for…
How To Boost Your Personal Blog With The Help Of Social Media
Working on a personal blog can be really exhausting, and it surely demands time, dedication, and a lot of quality content. Therefore, your hard work should be more present on the Internet and social media. By promoting your blog on social media, you can…
Lights, Camera, Action: Is Video The Future Of Content Marketing?
Fast forward a few years into the future. Would you be watching this article in a video instead of reading it online? An interesting thought to muse over. Online video is experiencing an inimitable growth. With now more than four billion people using…
4 Ways to Continue Marketing Throughout the Customer Lifecycle
The belief used to be that marketing led to sales and, if customers were satisfied, they'd come back to you again. However, the process is not quite that simple. The customer experience (CX) lifecycle is based as much on how customers feel both during…
The 7 Deadly Mistakes in Guest Posting
Link building became the top priority of websites when it comes to SEO or generating more traffic to their sites. One of the best ways to do it is through guest posting. In this strategy, blog owners reach out to other blog owners to see whether they…
Rethinking Security in IT by Incorporating Blockchain Technology
When Bitcoin was introduced as an alternative to mainstream currency in 2009, no one paid much attention to the driving force behind this innovative cryptocurrency. When the popularity of Bitcoin exploded globally a few years after it was unleashed in the…
How To Get Rid Of Your Biggest B2B Content Marketing Challenges In 2019?
Content marketing is gaining greater prominence in every marketer’s arsenal. In fact, according to a study by Content Marketing Institute, “50% of marketers feel that their content marketing budget will increase in 2019.” In the B2B domain, useful and…
3 Ways to Optimize Your Marketing Video for Social News Feeds
Thanks to the digital age, social media has brought the world closer together. Businesses can now access remote markets situated in various parts of the world. It has unlocked newer ways for companies to transact and market themselves. Social media has…
6 New Content Marketing Ideas to Use in 2019
Content marketing is changing in 2019 but it still remains one of the top inbound marketing strategy. Companies who are still busy publishing content just for the sake of creating content need to seriously rethink their strategy. Millennials and Gen Z…
Top 7 Tips for Youth Who Aim to Become Successful in Business
The more we learn, the more we ponder on what to do with our lives, how to succeed in a future career, and whether there is a chance to start preparing a solid foundation for our own business. After graduating from college or university, a lot of students…
5 Important Tips To Improving Your Content’s Online Presence
Building an online presence with your original content won’t just come overnight. Often times even well-written content is not able to rank strongly on Google - maybe the article was too long-winded, or it covers a topic that has already been tackled by a…
Content Maintenance – How To Ensure That Old Blog Posts Remain Evergreen
Content marketing is an ever-growing field. It’s easy to use, specific or general, in any format that appeals to you, and doesn’t usually cause you a dime. As easy it is to create a content webpage, it is just as difficult to maintain it. There are…
5 Clever Ideas for eCommerce Blog Posts
Running an eCommerce blog can be difficult. On top of managing comments, SEO considerations, and the needs of a changing business in a highly volatile and adaptive industry, you need to put out regular high-quality content to keep readers interested.…
The Impact of Good Website Design on Your Conversions
Great content, social engagement, quality products, and great deals are all things that lead customers to purchase products. However, in any given niche, there are plenty of companies that offer of all these things. In spite of this, not all businesses…
Top 7 Tricks to Avoid Most Common WordPress Security Breaches
How do I protect my WordPress website from security threats? In this generation where online crooks run amok, all website owners have a reason to be cautious. This means they have to answer the above question in the most effective, affordable, simple,…
3 Ways to Execute Your Company Marketing Strategy In Person
Marketing has moved toward a more digital space ever since the development of social media ads and SEO. Both of those are crucial, but that doesn’t mean companies should neglect in-person marketing strategies. Having a personal message to convey is a…
10 Tips to Create an Impactful Brand Identity
“You’re paying for the brand” is a phrase far too common (to the point of it becoming a cliché). From Louis Vuitton handbags to iPhones, this modern-day saying seems to be applied on everything. Nothing in a higher price range can escape the…
Network Business Marketing in Social Media for Affiliate Programs Reviews
One of the key sources of marketing business is network marketing. It offers a number of advantages not only for companies operating online but also for traditional business enterprises. Until the recent past, traditional businesses were the source of…
Las Vegas Nevada SEO Digital Marketing Consulting: 5 Questions to Ask Before Hiring
Digital marketing is a vital aspect of your business. Nowadays, you cannot establish a trustworthy reputation without a consistent online presence and appealing content. While large corporations can easily allocate the budget to employ experts for their…
Ian Cleary on Content Marketing, Social Media, Marketing Technology and More
Ian Cleary is a leading digital and content marketing expert, credited with having helped many organizations make the best use of advanced marketing technologies and tools to achieve their goals in the quickest possible time. The founder of RazorSocial, a…
How to Make the Most of Transactional Emails
Modern day marketing is dependent heavily on sending the correct message to the correct audience at the right time. In case of email marketing, a timely triggered email not only notifies the customer about the affirmation of the recently taken action, but…
What Type of Funnel Should I Build?
Are you thinking about introducing your business to a sales funnel? Great idea! You will end up with amazing results, satisfied customers and growth in sales, revenue and other significant measures for your company's development. Sales funnel is a…
8 Secrets to Writing a High-Converting Facebook Ad
With an average of 1.49 billion daily active users, Facebook gets more traffic than most other digital platforms. That’s one of the major reasons why Facebook advertising is increasingly becoming a key digital marketing play for many businesses. The…
Top Digital Marketing Certifications that will skyrocket your Digital Marketing Career
There is no such word like constant when it comes to technology advancement and digital marketing skills. Neither industry nor any digital marketer can survive without keeping up-to-date knowledge of the latest digital marketing trends and new skills.…
2019 SEO Trends: 5 Best Mobile SEO Strategies to Follow
SEO is changing, and Google is much smarter than it used to be! Mobile-first indexing and fast loading speed for your website are creating lots of buzz. Google has started the process of migrating sites to mobile-first index from March 2018 and it will…
Why is the Multi-Vendor Marketplace Solution the Best Idea for eCommerce Business?
The eCommerce industry is what they call a big business scope nowadays. Entrepreneurs all around the globe are trying their best to jump right into this market segment to get a share of its high income. One of the most common issues they face is coming up…
Here’s Why You’re Sleeping on Managed WordPress Web Hosting
Web hosting is a service that enables individuals, companies, and organizations to post a website or web page onto the Internet. There are many types of web hosting. These include shared web hosting, cloud-based web hosting, virtual private server,…
How Companies Use Email Marketing Automation to Increase Engagement
Marketing automation is a fantastic opportunity for everyone involved in creating campaigns! After all, when the redundant stuff is taken care of by software, you have the time to think about creative ways to engage people, produce more interesting…
5 Blockbuster SEO Trends For 2019 And Beyond
Existing as an online marketer in 2018 means perpetually living in the present. It means consistently being aware of the ongoing SEO trends. It also means knowing how to apply those trends to your goals and challenges. While all of this is true, it is…
5 Easy Ways to Improve Your Grammar
Grammar doesn’t just stress out students. If you must write anything longer than a couple of sentences, it would be likely that grammar gives you a bit of anxiety, too. Even professional writers make common grammatical mistakes. We aren’t saying that…
How To Nurture Your PPC Leads With Email Marketing
PPC is the fastest and most effective way to bring potential traffic to your website, but email marketing is the most effective way to nurture PPC leads. 80% of leads generated through PPC are not interested in your business and only half of it convert…
Three Conventional Content Marketing Principles You Should Still Test
A Google search for “content marketing best practices” or “content marketing principles” will turn up millions of results. But just like a hard Brexit would force folks in the UK and elsewhere to adapt to different changes, the changing content marketing…
Spice Up Your Company Blog With These Content Marketing Ideas
When launching their website, most business owners ask the development company to include a blog section, but this section, which is crucial to long term content marketing, often stays empty for months or, even worse, only features the default “Hello…
How To Hire The Right Workforce And Build A Fantastic Team
In a world of unstable economies, shifting market trends and wavering customer expectations, employees remain your company’s backbone. A team of flexible, skilled and loyal employees not only helps you stay productive and efficient, but also offers you…
How Influencer Marketing Can Improve Your SEO
Search Engine Optimization (SEO) is the Holy Grail for today’s marketers and website owners. There probably isn’t a bigger joy than seeing your website hit the top position in the search engine result pages (SERPs). While content forms the core of SEO,…
7 Strategies To Effectively Grow And Work With Your Client Base
The success of any business is dependent on the number of clients which it has. So, it is important to expand your client base in order to diversify your income sources. One of the best ways which you can utilize in order to grow your client base is…
How to Increase Customer Loyalty with Digital Marketing?
Today, keeping the existing customers and attracting the new ones can be challenging for any type of business. More and more companies are struggling to increase customer loyalty, and to keep their customers for life. Happily, digital marketing is always…
9 Tips to Improve User Experience of Your Market Blog
A Walker study suggests that user experience will overtake product and price as the key brand differentiator. User experience (UX), as the term suggests, implies the feeling that your visitors and customers experience while interacting with your brand…
As Teens Flee Facebook, Marketers Should Turn to Snapchat
Ever since the dawn of the social media age, marketers have been in an ongoing race to capitalize on the vast audiences now found on a variety of social platforms. Of course, there's one social media platform in particular that draws most of their…
Savvy SEO for the Sophisticated Few
Search Engine Optimization (SEO) has been a buzz term for almost a decade now. The most competitive brands worldwide swear by SEO and digital marketing more generally. That’s because they understand how to focus appropriately on best practices. Laura Lake…
5 Tips to Nail a Product Launch on Social Media
There are few if any technological platforms that have captured the public imagination, and public adoption, more than social media. A study by Statista predicts that social media networks in total will capture a staggering 2.77 billion users by the end…
Internet Marketing Tips For 2019 Revealed By Top Online Marketers
TIP #1:
"Follow influencers movements and pitch a similar contribution to the same websites they appear on, here is a cool hack to find sites your influencers have been mentioned on using one of my favorite tools from ahrefs.com" -Paul Granger at…
How to Grow a New Business: 101
Growing an existing business is probably one of the most common entrepreneurial dilemmas. It doesn’t matter whether you have a great clientele, a good product, or are simply looking to branch out, growing a business is no easy feat. However, there are…
Keyword Guide to Instant Organic Traffic Boost Using Long-Tail Content
Content marketing is a great strategy for building traffic, both by generating links and shares and by leveraging the power of long-tail keywords to boost traffic. Unfortunately, it is this exactly aspect that a lot of people forget about. If you have…
Increase Your Business Effectiveness
Nowadays, your time resources are the most significant assets for a business. Therefore, you should do the proper planning. It is your interaction with partners, handling requests of the customers, meetings with employees, controlling the work of…
What is White Label SEO?
Search engine optimization (SEO) is a combination of techniques and ideas aiming to improve the visibility of a website to search engines. The way the concept works is by improving both the technical design of a page and tie concepts that Google or other…
4 Marketing Tactics to Boost Your Real Estate Business
If you run a real estate business, how do you rise above the fray and capture a customer’s attention? It can be tricky — not only are there more competitors than ever, including large digital platforms, but a hot real estate market nationwide means that…
How Much Will eLearning Businesses Gain From Niche-Specific PPC Advertising Campaigns?
Not every business is aware of the many benefits that eLearning courses offer. This is the thickest roadblock in the path to success for most eLearning businesses. Don’t be too proud of your clientele because word of mouth and referral may not be…
Creating Content For Real Estate: 5 Tips
Content creation is taking digital marketing by storm. It seems that in all industries, unique content is being produced and used in clever marketing techniques. Creating content allows marketers to better express themselves while at the same time allows…
Customer Experience 101: 4 Tips To Help Improve Your Customer Relationships
Want to know how to improve your customer website experience? Find out how to do so in this guide! E-commerce websites, just like retail stores and traditional businesses, must have a good customer service team. Especially for pages where the customer…
5 Ways AI Is Changing Digital Marketing Practices
If you are a big fan of Hollywood movies, you may find it discomforting to see how Artificial Intelligence (AI) is making its way into our lives. In reality, however, the advancement in AI technology is seen as the next step towards a whole new world of…
How to Make Subscribers to Open, Click, and Read Your Emails
You invest your time to create a beautiful email campaign and hit the send button. Hope for the best. But when you check your stats… Crickets. No one opened and read your emails. You think, “what’s the point to send emails when no one is…
How to Use Anchor Text in Guest Posts [2018 Penalty Free Method]
Most won’t get it but some would agree. Using same keyword as an anchor text is not only stupid because every time you do it, you bring your website closer to getting penalizes by big G, but it is also in bad taste. I mean, why would someone waste…
Best Branding Tips To Begin With For New Start-Ups
In this digital era, building your brand could be very tedious. The Internet has proven to offer very many solutions for digital entrepreneurs. Most blogs are always about how one can make their brand better or how one can maintain their brand name once…
10 Sure-Shot Tips to Become a Social Media Influencer
Influencer marketing is growing big and is projected to hit revenues of 5-10 billion dollars in the next two years. Brands are increasingly turning to social media influencers for recommending their products and services to a larger and more genuine…
5 Tips to Dominate Content Marketing in 2019
Content marketing is a powerful weapon for influencing brand development and attracting new customers. It is also among the fastest growing branches of digital marketing. If you’re a content marketing veteran, you know how important it is to keep up with…
How To Gain An Edge In The Mobile Marketing World
Long ago, marketing efforts for small businesses did not require mobile marketing. However, times are changing and business budgets need to include mobile marketing to compete and be able to prosper. Marketing statistics show that mobile advertising…
Step-By-Step Guide to Starting a Content Marketing Business
So, you think you are ready to use your content marketing skills to help other businesses grow their audience? Or maybe you are an experienced editor and know a few fellow writers who would love to write articles for you? In either case, you have a…
Prioritizing Mobile Marketing: Why It’s Still a Key Part of Your Digital Outreach Strategy
Research shows that more than 80% of internet users now own a smartphone. This means that a major percentage of your target audience is accessing your content via the palm of their hands. Does your marketing strategy take this consideration into account?…
Content Marketing Strategies and Tactics to Follow in 2019
Marketing tools change and expand as each year passes. More and more people are exposed to content and that influences their purchasing and buying habits. New spins on old strategies and fresh thinkers expose people to more sophisticated content and the…
PPC: What Should Marketers Consider in 2019
The end of the year is fast approaching. Consequently, it is time for brand marketers to take stock of the return on investment (ROI) of their 2018 marketing spend. This assessment, in turn, will provide the raison d'etre and impetus for the 2019 budget.…
4 Reasons You Should Use LinkedIn As A B2B Marketer
LinkedIn is one of the oldest social networks in the world. Today, it boasts of more than 600 million registered accounts, of which more than half are active. Business professionals around the world use LinkedIn daily. This makes LinkedIn an essential…
What’s Changing in the World of Shopping and How Technology Is Driving Your Every Move
We have been hearing about the impending disruption that many experts pointed out, will be transforming the way we all shop. While there is no disputing the disruption prediction, the only point of debate here is, whether that much awaited (and feared)…
5 Content Marketing Trends to Watch in 2019
Content marketing is a form of marketing that involves the mass publishing of various kinds of content for the promotion of a brand, service, or, product. With the ever-changing state of technology and the internet, ever year ushers in its own unique…
Getting Your First Cafe POS System: A Guide
What is a Cafe POS System?
A cafe pos system is a point of sale system that helps a business handle customer transactions. A POS (point of sale), is a combination of software and hardware made to help centralize business operations. It helps manages…
The Key To Creating Content That Attracts Traffic Like A Magnet
We’ve already heard that old saying at some point… “Content is king” We know the importance of content, we know it’s going to be the key to attracting, building and engaging with a loyal audience. And as well as that, it makes any link building and…
How to Leverage E-commerce Marketing Automation to Increase Sales and Conversion
E-commerce marketing automation can ruin your relationships with the customers. That’s what most people think when considering including automated processes to increase sales and conversion. The reason for this is probably the popular opinion that…
How to Choose a Perfect Influencer Marketing Platform
While an influencer is a trusted figure within a niche or community with a loyal fan base or following who has the authority to influence his/her follower's decisions and opinions. Influencer marketing, on the other hand, is a marketing strategy in which…
How Your Legal Firm can Benefit from Digital Marketing
In a bygone age, whenever people needed a lawyer they simply looked one up in the Yellow Pages. It was this or go round asking family and friends for recommendations. In the modern age, things have changed somewhat. There will soon be an entire generation…
How to Combine Email and Content Marketing for Increased Success
In today’s omnichannel, multiple-device-driven world, combining marketing strategies offers businesses a way to increase return-on-investment (ROI) by leveraging the positives of each channel to offset inconsistencies. Tightening your focus on your…
How to Write Content that Will Contribute to the Sales Cycle
Having a blog for your business is crucial these days. But are your blog posts actually contributing to your SEO and sales funnel efforts? Blog posts are like customer service associates in a retail store. They are there to say hello, get the customers…
Top Reasons Why White Label SEO Is The Key To Success
Constraints like lack of expertise, staff, time, etc. often hold back many agencies from offering profitable services to their clients. Thankfully, agencies that are interested in providing SEO services but face these kinds of challenges can sidestep them…
All About Google Penalties
As a small business owner, your website’s search ranking on Google is vital for your business. If your business receives any penalties from Google, it can result in a drop in ranking with the search engine. This ultimately impacts your website's traffic…
Finding Your Target Startup Market: Three Ways to Find and Narrow Your Niche
At their crux, startups are born from an idea. More specifically, they’re initiated when a group of like-minded business leaders come together to find a creative and unique solution to an issue. In some cases, it’s a pre-existing problem that others in…
DIY Web Tools vs. Outsourcing
If you're getting into website design, there are some great tools out there to do it yourself, but also some clear benefits of hiring someone to do the work for you. In this article, we'll go over some of the best do-it-yourself platforms and tools, as…
Ebooks
The Definitive Guide to Content Analytics
This guide unlocks how to find the answer to the often asked question: How much revenue are your content efforts driving?
7 Ways to Increase Landing Page Conversions
Check out this quick read on 7 easy steps to get more conversions on your landing pages. Start capturing more leads now.
The Pains + Gains of Content Syndication
You may already be running content syndication programs that have not yet resulted into anything successful. Turn your…
Content Marketing: 11 Steps to Engage, Entertain, and Inform
Learn step by step how to keep your audience engaged, entertained, and informed with your content.
10 Ways to Improve Your Content Marketing Today
Great content shows that you understand the customer and their problems and that you want and are able to help them. Learn rules…
How to Align Your Content Campaign Strategy with Your Lead…
This eTrigue Expert Series Webinar covers important tactics for attaching your content to guaranteed quality lead generation…
6 Tips to Improve Your Social Media Presence in 2019
It's become nearly impossible to grow your customer base and sales without a social media presence.
SEO 101 – Everything You Need to Know About SEO (But Were…
The SEO information provided in this eBook is essential.
8 Ways to Create More Effective Lead Generation Programs
Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target…
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