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How often do you update your website copy? We tend to work hard on SEO strategies and boost lead generation by marketing campaigns. But let’s face it, web content is a crucial power that helps our potential customers find our website.  Websites without…

With so many pieces of content being delivered daily, it's no surprise that brands are doing all they possibly can to stand out in the crowd. One of the ways in which they do that is by implementing a content marketing strategy. What is content…

COVID-19 has been a challenging time for all, and businesses are no exception. Businesses of all shapes and sizes have been impacted massively, both for better and for worse, even creating new global organisations from next to nothing and making even the…

More and more brands are realizing the value of user-generated content (UGC) in building customer trust and relationships. It is a proven way of adding more punch to your marketing efforts. UGC resonates instantly with your customers as it is sourced from…

Digital marketing is a vital aspect of business today. That said, if you think about it, it is not uncommon that it is not necessarily a well-mastered skill set. In reality, there are few freelancers who truly understand how digital marketing works.…

Optimizing your landing pages properly can sometimes make a whole difference between a successful ecommerce business and a nice try. A landing page is one of the key strategic touchpoints that works as an entry point for users coming from search engine…

SEO is the backbone of digital marketing and involves a series of steps that must be done with a great degree of perfection to achieve the desired results. While the overall SEO campaign is a highly creative and exciting process, some elements can be so…

The December 2018 ‘WhopperDetour’ campaign of Burger King got insanely famous as it allowed its app-users to buy a whopper for just a penny as long as they were in the vicinity (600m) of a McDonald’s outlet. The campaign went on to become one of the…

Pitching other websites to link to your site can be tough. Your site must be truly unique and exceptionally good to be able to convince other site owners to consent to your request. However, most people are unaware that there is an easier way to link…

What if I told you there’s a critical content marketing tool you are missing, right under your nose? It’s a tool you use every day each time you search for things online. I’m talking about Google.  Yes, Google SERPs are your free but powerful…

Digital media has become an indispensable part of everyone’s life today.  It has also become a critical component of every type of business regardless of the size, type, and industry it operates in. The benefits of building a mobile application for…

On the list of best practices for business today - high-quality products, attentive customer service, agile leadership—one important factor is often overlooked: traditional offline marketing. It offers tried and true techniques to build a loyal customer…

Screenshots can be a great way to add some meat to your article and make it "unrejectable". Besides that, social-media- and search-optimized screenshots can be a great viral marketing medium as they are eagerly shared. Everyone has a Print Screen…

The social media landscape is becoming increasingly competitive. Small businesses and startups alike can struggle to fend off the might of wealthy and established rivals - which is why it’s vital to invest wisely in time and resources alike.  Luckily,…

Social media is the ultimate goldmine for real estate agents. Know of any successful realtors who have made a fortune from real estate commissions? Chances are they’re capitalizing their marketing efforts on social networks. Agents are using these…

Video content has quickly taken over as the most popular and effective medium for digital marketing strategies to help businesses grow. Viewers of online videos absorb and retain the information presented via video more than the written word or photo…

Any marketer or digital marketing professional will readily agree that search engine optimization is complicated. You need to keep adapting to keep your website ratings high across the constantly evolving parameters of various search engines. While…

UX/UI designers help companies reach their goals, whether it be creating a product, promoting a business, or attracting more customers. The goal of a user interface that they create is to contribute to a product’s success. However, in order to create a…

Gated content is a great way to generate leads and establish a relationship with web visitors. A lot of business owners make the mistake of thinking that an email opt-in form is the only way to set up gated content on a site - but that’s just not the…

Are you disappointed with the volume and quality of traffic your website attracts? Have you tried all the key tricks of digital marketing and success still eludes you? In such situations, experts recommend the application of some alternative marketing…

Content marketing is one of the best ways for businesses to improve branding and acquire quality organic traffic. Newly launched businesses often have a limited budget, and content marketing offers a low-cost yet effective strategy to boost ROI. 70% of…

Video is an increasingly important part of the modern marketing funnel. If you haven’t explored the engagement potential that video offers, it’s time you looked at the potential for using it in your business. Recent video marketing statistics show that…

Every startup needs a constant flow of leads to generate more sales and grow their business. One of the best ways to generate high-quality leads is through content marketing. Content marketing costs 62% less and generates three times as many leads as…

There are many important ingredients needed to produce a successful marketing campaign, and an ample budget is one of them. Without the necessary funds available to them, your marketers are going to be limited in their options when they are devising…

As a business, you need to be present where your customers are. If not, you will lose a lot of customers to your competitors resulting in higher churn rates. According to Statista, more than 3.6 billion people are using social media, and 3.5 billion…

There’s a whole lot more to a SaaS marketing strategy than just creating social media accounts and creating websites for promotion. Business-to-business companies need a consistent, clear plan to cover the core content development fundamentals. With SaaS…

Finally, here’s a cool way of automating your email newsletters. It is important to integrate your content marketing strategy and email marketing. It can give your digital marketing campaign an added punch - that extra edge needed to make your campaign…

Creating a perfect cold email template to capture the attention of your prospect is quite similar to a first date. You want to make sure you look perfect, smoothly grab the attention of your date and engage in a manner that you have many more dates in…

Running a small business is never a walk in the park. You have limited resources and time. As a result, it gets challenging to make the most of your content marketing efforts. 45% of businesses struggle with developing content that resonates with their…

Panda, Penguin, Hummingbird. Do these names ring a bell? If yes, then you are a person fairly updated on what’s happening on the SEO front. Keeping pace with Google algorithm updates have now become a way of life for digital marketers. Every time a new…

If you are one of those people who think that simply adding social-sharing buttons makes your content shareworthy, you are in for a surprise. There’s a lot more that goes into creating shareworthy content than that. You need to create content that your…

Loss of keywords and data is a common mishap that often happens during website development processes but it is important to realize that all is not lost all the time. Recovery can happen in most cases if you follow specific methods and use the recommended…

The COVID-19 crisis has disrupted the marketing to the point where it will never be the same. Consumer trends are changing forever, and businesses across all niches are scrambling to keep up. The post-pandemic marketing world is entering the “next…

The COVID-19 crisis has affected nearly every business across diverse sectors. While some have barely managed to keep their head above the water, many have sunk to such depths from where resurrection looks nearly impossible even as the coronavirus…

For most marketers around the world, Gmail is the communication hub for their business. From email marketing, reaching out to editors, connecting with customers to communicating with vendors - it can all be done from your all-powerful Gmail account.…

Small law firms represent the larger share of legal practices in the country. The Boston Globe reports that there were approximately 1,320 law firms in North America with 40 or more attorneys under their roof, yet some statistics suggest the total number…

Is there are word count system that can be leveraged to gain high ranking on search engines? Does SEO take into account the length of an article? Is there a connection between word count and SEO at all or is it a myth? Let’s find out. Content marketers…

Introduction In business, one of the toughest challenges is to build strategies to outclass your competitors. Launching a business is not all the difficult. All newbie entrepreneurs know this. But the new entrants also know that the competition in…

Twitter is one of the most powerful marketing tools on the Internet. Unlike many other social media sites, it is an open forum where almost all users have opted to keep their profiles from being private. It has a live update feed and search algorithm that…

An application created by the Miami Ad School, Hamburg has won the Vega Digital Awards 2020 in the Social Campaign & Series category. The application called Mayor was created for its client Niantic. The app is designed to cater to tourists and locals.…

Apps have entirely revolutionized the way companies interact with their customers. They’ve become part of our everyday lives, making things a lot easier with just one tap on your smartphone. Creating an app can open infinite new opportunities for your…

In April 2020, there were about 4.57 billion active internet users and almost 3.81 billion active social media users . What this means for content marketers like you is - the opportunity scope is huge. All you need to do is tap into it and engage with…

A new game-changing feature was added by LinkedIn to their advertising tools arsenal a couple of years ago - April 2017, to be precise. The LinkedIn Matched Audiences program offers advertisers a series of targeting tools that can allow them to reach…

Ecommerce content marketing is one of the best ways to boost the sales of your product. Websites that leverage content marketing receive more traffic and have higher conversion rates. Without giving it a second thought, you should apply the power of…

Starting an eCommerce business has never been easy. Between setting up your online store to coming up with a marketing strategy, everyone faces some common obstacles that test your patience. These eCommerce mistakes can, in fact, make your sales…

Although marketing principles remain the same, your strategies must change when consumer trends change. For example, when consumers started spending the majority of their time on social media, Facebook ads became an unavoidable marketing component. When…

With the onset of social media marketing and PPC campaigns with promised wider audiences and greater organic traffic, email marketing has begun to take a hit. Forbes, in this article, makes an apt analogy: they compare email marketing to a goose that…

There are many SEO best practices. Consider, for example, the fact that Google has at least 200 ranking factors influencing its search algorithm. A significant portion of these factors falls under the categories of “on-page” and “off-page” SEO. Think…

Google news works like magic when it is about getting traffic. It can bring thousands of clicks to your site, leading to increased sales and desired results. Every webmaster wishes to get their website content on Google News. There are just a few…

Website accessibility is a hot topic right now, and it isn't going to go away anytime soon. Unless you plan to become one of the companies that are used as an example of what NOT to do, you need to make sure that your website follows web accessibility…

Conventional wisdom says that you should never cut down on content promotion no matter what's happening in the world. During the Great Depression, many businesses continued to sponsor radio shows and magazine editorials, which helped to keep them afloat…

Take a moment before we begin the article to open your email inbox and go through the following steps to arrive at the same page with me. Look at all the emails you’ve received in this week alone. Open your promotional or social media tabs and…

The staggering impact of COVID-19 on businesses, which is already at this point in time undeniable, merits proactive - if not drastic - measures. It is a crisis that forces everyone’s hand, and much like any dire situation that does this, we should be as…

In this article we’ll demonstrate how to do keyword research in a creative and thorough way. Well discuss keyword research tools, and answer some keyword research questions. Researching keywords for your SEO playbook involves contending with and…

Referral marketing strategies today have the potential to beat all the traditional as well as digital and modern marketing methods. Even with the huge potential that this marketing strategy has to offer, there are still a few business owners who shy away…

Guest blogging is when you write an article for someone else’s website. With 60% of blogs writing one to five guest posts a month, it’s safe to say that guest blogging is hugely popular. Apart from the SEO benefits, guest blogging also lets you create…

The search landscape has drastically changed over the years. There was a time when ranking well on search engines meant stuffing content with keywords. This no longer holds true today. Now, it’s all about understanding the intent or motive behind a search…

"Web hosting is the heart of a website, which should be running round the clock" - Ganesh Bommanaveni Are you a small business owner? Or, are you perhaps the C-suite manager of a large multinational organization? Or, you might even be a freelancer or…

2020 has hit businesses hard so far: the Dow, Nasdaq, and S&P 500 have all lost at least one quarter of their value since February. As more and more companies either close up shop or move online, the need to tighten budgets is greater than ever.…

Research is the most important aspect of writing. Whether you are working on a paper for class, or writing a blog post you hope will catch the right kind of attention, you must have facts to draw upon. That means a huge chunk of your time is going to…

Millennials, the group born between 1980 and 1995, are currently the largest generation in the American workforce and are projected to total more than 75% of the workforce by 2025. Management techniques created with older generations of workers in mind…

Twitter may not rival Facebook when it comes to popularity. However, it’s not a platform to overlook when it comes to marketing a business or its products. With more than 330 million active users monthly, Twitter is an important platform to include in a…

Ever wondered how you can deliver the message without saying too many words to the readers? Don't worry, you can do that with the help of infographics. Infographics have the gift of saying a lot with just a few words. Infographics are a combination of…

Warren Buffet once said:  'Only when the tide goes out do you discover who's been swimming naked' The question is... Am I one of them? Throughout the past couple of weeks, the ugly truth reared its head, as thousands of employees were left blindsided…

SAN FRANCISCO, MARCH 24TH, 2020 - inPowered, the AI platform for content amplification, announced today that in response to the Coronavirus pandemic, every dollar spent by brands to promote COVID19- related content through their platform will be…

Right now, businesses all around the world are confronting a new reality that has been forced upon them by the recent coronavirus (COVID-19) outbreak. For some, it has meant a reduction in sales and a disruption of day-to-day business operations. For…

If you are in business, you will have competitors for sure. In today’s world, no business idea can run on a monopoly track. Even if your product or idea is among the most unique in the world, you will still have to deal with competitors in some form or…

One of the major examples of social media platforms for recent years is Facebook that has around 2.45 billion monthly active users to date. From Twitter, Instagram, Snapchat to Whatsapp, there is an array of competitors of this social networking site.…

There are quite a few people who run their own blogs these days. They do everything, from the layout to maintaining the technical side, to writing the posts. While I do have a personal blog, I much prefer to have a group blog, where I can have support…

The best thing about a cake is the cherry with icing on top. Even if your host offers you a perfectly baked cake, it’s the topping that makes you melt and keep coming back for more. The promotion of video content is no different. A well-made video is…

Are you looking for ways to lower your cost of marketing on Instagram? You might be surprised to learn that lowering your Instagram marketing costs is the result of how you prioritize and optimize your strategy. The cost of marketing is the cost of…

D&AD has announced Body Type 2020, a New Blood Entry in which the body dictates the design. The message they want to send out is that perfection can take any form and music can free us from the conventional definition of perfect. To drive home the…

Email prospecting is one of those marketing channels where you have the highest return on investment, but it is not everyone's cup of tea. Email prospecting needs some skill to execute it perfectly, otherwise, it can be detrimental to your business.…

We’re all looking for that next hot tip on how to improve our social media performance, whether we’re just getting started or you’re a seasoned veteran running multiple accounts. The problem is, I see the same pieces of advice circulating on a…

Your small business needs to have a strong social media presence. We know you know this. But we also know that within the time, budget and personnel constraints that are inherent to marketing for small businesses, it’s hard to know how you can possibly…

Is your website accessible to everyone or do any of your potential customers feel left behind? Making your website accessible and usable is more than just following standards. It’s about making sure anyone can buy from your website, regardless of their…

Congratulations! You’ve finished writing an epic blog post. So, now what? Leaving your blog to gather dust on your website isn’t going to accomplish much for you and your bottom line.  Unfortunately, a lot of companies think that blogging is all…

Instagram is growing faster than any other social media channel. Writing an Instagram bio is not that easy, it requires a lot of thought! Your bio is the backbone of your presence on Instagram. It’s worth investing some of your time to get it right.…

Since its launch in 2010, Instagram has been developing and growing, gradually morphing into one of the most popular social networks today, with more than 1 billion active monthly users. And it doesn’t seem to be intended to stop. With an audience that…

Amidst the clamor of Google’s ever-changing algorithms, which have wreaked havoc on social media marketing this past year, email newsletters are looking to make a comeback in a big way. But, you don’t want to get caught using the same old generic…

The online search landscape is changing rapidly. Google still accounts for 75% of the global search traffic through desktop though. The first five search results get 67.6% of all the clicks. Long content was preferred last year with the average content…

Even though you developed have a great mobile app to actually conquer the mobile app domain, but the story doesn’t end here. You need to be aware of the amount of efforts required to get people to take notice of your app when the entire marketplace is…

Instagram has 1 billion monthly active users. That's a lot of people. This is the reason why any ecommerce company looking to leverage social media to grow their business will benefit from an Instagram influencer marketing campaign. Everyone's doing…

You can experience the world online. In the morning, you can catch up with headlines about events that happened literally minutes ago. A few moments of downtime between classes means a quick peek at Facebook to see what your friends have planned for the…

Entries for the 2020 Student Gallery Summit Awards have started pouring in. Summit International Awards (SIA) is an awards platform dedicated to recognizing excellence in the field of communications and marketing. The US-based organization is an…

SEO trends change every passing year. 2017, for example, was all about authority profiles and indexed age. 2018 focused on mobile websites and voice search, intent optimization and user experience, instant answers and ease of use. 2019 saw the rise of…

Every company’s goal is to increase its customer base. The question is, how does it intend to get this done if no attempt is made to attract customers? As we all know, the world is evolving in the area of technology and branding. Every company needs to…

With the start of a new year (and decade) it seemed appropriate to examine some new lead generation techniques for B2B organizations in 2020. Although there are a lot of very powerful techniques for re-engaging prospects and existing customers, I wanted…

Another decade has terminated and, with the New Year well on its way, it is high time to ponder on which SEO trends will emerge in the years to come. Like in all things digital and otherwise, strategies are disruptive and ever-changing. Optimizing…

SEO experts employ various techniques to increase their brand’s search visibility. They create and optimize blogs, Infographic, images and so much more. But, one category of content remains underutilized, and that is video content. There is no denying…