Latest Articles

5 Ways to Act on Customer Feedback

Whether you like it or not, customer feedback is an essential part of improving your business. Feedback can be both positive and negative. Without it, you won’t know where the weak points in your product management process lie or which parts are already…

Using Video as a Marketing Tool

Video has always been around us. It is satisfying in so many ways because it appeals to the visual senses and presents information in all its richness. Before the internet, videos have already made a huge impact on people’s lives via television and…

Setting Up Your Own Content Marketing Agency

Do you have a passion for promotion? Do you have a yearn to earn the widest possible exposure for client products and services? Do you view content marketing not as a job, but as a lifestyle? If you’ve got the knowledge and you’ve got the drive, you’re…

Teaching Clients SEO for Better Results

I’ve always loved teaching. There’s something exciting about sharing ideas with others. To see someone else’s lightbulb moment is such a feeling of accomplishment for both me and the other person. Although I love teaching, it’s not my official…

What Makes a High-Quality Backlink?

You’re probably aware that backlinks represent a critical component of digital marketing (and in particular, SEO). If you want to boost your online visibility, drive greater traffic to your website, and generate further leads, you need to develop an…

How AI is Changing the Face of Marketing

Artificial Intelligence (AI) is a hot-button topic across all industries. While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing…

The 10 Best Marketing Stories of 2019

Over 132,297 marketing and SEO articles have been indexed in 2019 already! With over  9,877,112 engagements total, we analyzed the most read, shared, and engaged with content of 2019. Studies have shown that Google leans left, and these results, at…

7 Best e-Commerce Websites List

Admit it or not, shopping on an e-commerce website saves you a lot of time and effort. What could be more fun than receiving an item on hand within days while sitting at home? But for some people, it might be hard to find the best websites to shop for…

How Local SEO Improves the Omnichannel Experience

The retail landscape is ever-changing because of technology. The same can be said about the buying cycle, which has changed so drastically in the past few years. It’s no longer as simple as it used to be. Now that so many new channels, online and offline,…

Top Marketing Trends of 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019…

Print Still Matters in 2019

Today, many companies focus on email marketing, blogging, video and social media marketing to raise brand awareness, increase website traffic and boost sales. The one medium that is largely overlooked is print media. It makes sense; according to…

5 Ways to Fund Your Start-Up

Whether it is your first time embarking on a business start-up or you have gone through the process before, there is one constant that affects every new business venture - and that is funding. Unless you find yourself in the fortunate position of having a…

What Type of Funnel Should I Build?

Are you thinking about introducing your business to a sales funnel? Great idea! You will end up with amazing results, satisfied customers and growth in sales, revenue and other significant measures for your company's development. Sales funnel is a…

5 Blockbuster SEO Trends For 2019 And Beyond

Existing as an online marketer in 2018 means perpetually living in the present. It means consistently being aware of the ongoing SEO trends. It also means knowing how to apply those trends to your goals and challenges. While all of this is true, it is…

5 Easy Ways to Improve Your Grammar

Grammar doesn’t just stress out students. If you must write anything longer than a couple of sentences, it would be likely that grammar gives you a bit of anxiety, too. Even professional writers make common grammatical mistakes. We aren’t saying that…

Savvy SEO for the Sophisticated Few

Search Engine Optimization (SEO) has been a buzz term for almost a decade now. The most competitive brands worldwide swear by SEO and digital marketing more generally. That’s because they understand how to focus appropriately on best practices. Laura Lake…

How to Grow a New Business: 101

Growing an existing business is probably one of the most common entrepreneurial dilemmas. It doesn’t matter whether you have a great clientele, a good product, or are simply looking to branch out, growing a business is no easy feat. However, there are…

Increase Your Business Effectiveness

Nowadays, your time resources are the most significant assets for a business. Therefore, you should do the proper planning. It is your interaction with partners, handling requests of the customers, meetings with employees, controlling the work of…

What is White Label SEO?

Search engine optimization (SEO) is a combination of techniques and ideas aiming to improve the visibility of a website to search engines. The way the concept works is by improving both the technical design of a page and tie concepts that Google or other…

PPC: What Should Marketers Consider in 2019

The end of the year is fast approaching. Consequently, it is time for brand marketers to take stock of the return on investment (ROI) of their 2018 marketing spend. This assessment, in turn, will provide the raison d'etre and impetus for the 2019 budget.…

All About Google Penalties

As a small business owner, your website’s search ranking on Google is vital for your business. If your business receives any penalties from Google, it can result in a drop in ranking with the search engine. This ultimately impacts your website's traffic…

DIY Web Tools vs. Outsourcing

If you're getting into website design, there are some great tools out there to do it yourself, but also some clear benefits of hiring someone to do the work for you. In this article, we'll go over some of the best do-it-yourself platforms and tools, as…

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