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SEO experts employ various techniques to increase their brand’s search visibility. They create and optimize blogs, Infographic, images and so much more. But, one category of content remains underutilized, and that is video content. There is no denying…

Social media platforms are the dominant places for online marketing and advertising. As start-ups sign up their businesses for Facebook and Instagram accounts, competition between businesses grows increasingly fierce. And between the billions of videos…

With infographics and videos getting most of the attention these days when it comes to marketing, one only has to turn to a mastermind group, (or use some common sense) to find that emails are still an important part of any online marketing strategy.…

In the last few years, Instagram has become extremely popular. Business Instagram claims that the platform has over 1 billion monthly active users, 90% of accounts follow a business, and 83% use Instagram for discovering new products and services. In…

LinkedIn has over 575 million users, 40% of whom access the business networking platform every day. This means that LinkedIn has enormous potential for those of us who are seeking jobs or looking for professional contacts. However, updating their…

Decades have passed and now, the market has become more competitive and challenging as compared to what it was back then. Digitalization has made it possible for marketers from different horizons of today’s market to be connected with their consumers in…

Is your content accessible to all users? According to the U.S Census Bureau, 1 in 5 adults are considered to be disabled in one extent or another. That means part of your audience may need to use assistive technology to use the Internet. If you haven’t…

When we talk about doing truly professional SEO work, one thing is certain - the amount of different ranking factors we have to worry about seem nigh limitless. Whether it is robots.txt files, sitemaps, content, or link building; there’s always work to be…

Another new year, and another slew of marketing trend appear prime to mark the coming year ahead. But despite a plethora of emerging trends and content formats, influencer marketing continues to be a powerful tool for marketers to boost their brands. This…

Location, location, location. The long-standing real estate mantra is just as applicable for any company undertaking search and content marketing. Though Google delivers millions or billions of search results for most queries, approximately 75% of clicks…

Blogging has remained one of the most sought-after strategies for content marketers to generate traffic. Sites that have blogs attract 55% more traffic than those that don’t. As a marketer, you are likely busy creating content for your blog, but are…

With the new year knocking at the door, there couldn’t be a better time to double-check your content marketing strategies and make a solid plan to double your ROI for 2020. What we can assume from the current marketing trends is that the future of content…

I’d make the argument that over the past couple of years, B2B websites have not changed as much as we’d like to accept. We’re definitely building more attractive, more user-friendly websites.  We’re making them responsive, adding exit intent pop-ups and…

Retargeting, even though put into effect relatively recently, became one of the most desirable tools in digital marketing if you are looking to turn one-time visitors into loyal consumers or clients. It is designed for successful marketing campaigns…

Many business newcomers for every industry are trying to find ways to stand out in a crowded and competitive market. Fortunately, technology is paving the way for start-ups to make an impact and reach their target audience through digital marketing.…

Social media platforms have evolved into a dynamic landscape with endless possibilities and rich opportunities. As such, it’s solidifying its place as one of the most important channels in digital marketing. Customers can search for solutions seamlessly…

How much time does your team spend on various content activities? These include discovering keywords, finding topics, writing, optimizing headlines, and designing your content strategy. These activities are time-consuming but essential for the success…

“When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence.” - Ansel Adams The importance of images in creating quality and engaging content cannot be disputed or discounted. However, it is…

Why should you bother about Premium SEO tools? Isn't it insane; that every time Google comes up with an update in its Search Engine Algorithm and you have to put time and effort to modify the website accordingly. It’s a very complex task for anyone to…

In a perfect world, customers would just flock to you effortlessly, with no need to be proactively reaching out to get their attention. Yes, in a perfect world… and an inbound-marketing world too! Inbound marketing is all about attracting customers…

The internet offers incredible freedom, placing a vast library of information and entertainment at my fingertips — yet the bulk of the surfing in my free time is limited to a core set of familiar sites. Isn’t this a massive waste? I could be encountering…

If you haven’t launched your video marketing campaign, what are you waiting for? Perhaps you don’t want to publish unprofessional videos and you’re afraid your video editing skills don’t make the cut. While professional videos are certainly important,…

Small businesses face a lot of challenges and marketing on a small budget is one of them. As a small business or solopreneur, you may not have the finances or the revenues to justify a large digital marketing budget like that of a big company, but does…

One of the most important aspects of running a business is creating a brand and making your brand awareness among the audience. It directly impacts how many clients and customers join the company’s base. It is not a small thing, and neither are brands…

Incorporating the best practices of SEO when developing your website is an investment that will pay for itself many times over. A basic awareness of how a page ranks will insure your content is being crawled and indexed by search engines. By…

Quality content can make a great positive impact on your brand’s prospects at every stage of the buyer’s journey. From showcasing your product to the potential customers to initiating a meaningful discussion and establishing thought-leadership in the…

Do you feel like too many people leave your site without ever really doing anything there? Would you like more of your content readers to become your subscribers or even return readers? If so, content engagement is what you need to measure and…

Here I’m going to make the case for a focus on optimizing organic traffic to generate the leads of faithful or repeat visitors that have genuine interest in your platform and content. Many reasons exist as to why this strategy should be added to any…

The demand for high-quality content is increasing among readers and that’s why content marketers are looking at the best ways to deliver what their readers want. With demand increasing, the range of content marketing tools also has expanded significantly.…

What marketing strategy are you currently using? While you should be making the most out of all the tools available, there are two standouts you can't live without: Content marketing and email marketing. What's fantastic about these two…

What makes a brick and mortar special? Hundreds of millions of people across the world do most if not all of their shopping via the internet. More often than not online outlets like eBay, Amazon, and Overstock just offer more for less, which is really…

Marketing moves fast. While trying to rock this year’s campaigns, you have to think about what next year’s should look like. What will 2020 be all about? In a phrase, media relations. Given that 46% of Americans don’t trust the press, 2020 will be a…

Why do you need a content strategy? For many, visualizing and executing the logical steps of any operation comes in-tuitively. They know from experience that the bread will take 2 minutes and 23 seconds to toast while the omelet will take 3 minutes to…

Today, millennials are growing into more prominent roles in companies across the globe, and with them, they’re bringing media consumption habits that are transforming the way we communicate and do business. To put it simply - it’s all on the phone.…

The relationship between Bitcoin and blockchain technology is obvious for anyone who has already read up on either subject or even owns Bitcoin. This most renowned cryptocurrency is stored in wallets such as the Luno Bitcoin Wallet and when a payment is…

You've probably heard the terms of copywriting and content writing. But, are they the same or are there some differences between the two terms? You will be inclined to think that they're pretty much the same. At least, they both write content for their…

SEO isn’t something you do once and forget about. It’s a perpetual priority, and there are two major reasons for this: firstly, the standards by which pages are judged continue to change (there will never be a perfect ranking formula), and secondly, your…

If you are about to start a business on the internet, you should be aware that it takes quite a lot of time and effort. And marketing is one of the most important aspects of building something sustainable. You will not find an article that can all…

Social media marketing is all about having a strategy because without some organization, you'll just be posting on various social media platforms without getting the desired results. Before you can organize your social media strategy to actually work…

Since the fields of content marketing, digital marketing, social media campaigning, and advertisements appeared at the advent of mass online media, the evolution of these marketing mechanisms has been non-stop. As such, it can be difficult for a person…

This Beginner’s Guide to SEO was created for beginners; those who are interested in getting to know everything about SEO, but haven’t the time to delve through dozens of articles in order to do so. SEO is a buzzword in our day, but not many people…

While the video “Humans need not apply” really brings home the impact of technology on economy and employment, there has been a lot of debate around it. Academicians like Jerry Kaplan have argued that while increased productivity made possible through…

Your business is special, and there’s no reason why you should have to settle for anything. If you need an expert to develop prosperous marketing channels and strategies, you should be able to get great results without paying an arm and a leg. An…

At this stage of the game, companies understands the value of investing in organic traffic to their web assets. Unfortunately while a non negotiable strategy, SEO continues to be one of the most misunderstood marketing channels in the business and…

A perfectly designed piece of written content must be accompanied by perfectly selected images. But if you have no experience sourcing images, I know exactly what you are feeling in terms of the hesitancy and worry about whether your actions violate…

Most businesses know they need a content marketing strategy. They know it involves blogging, posting to social media, and occasionally emailing a list of customers. But creating content in this haphazard way will eat up your time, budget, and deliver…

Five years ago, nobody would’ve guessed a non-psychoactive supplement would win the cannabis market. Through 2025, the cannabidiol market is expected to grow by nearly 40% per year — 5 percentage points faster than the wider cannabis market over the…

Digital content has turned into the most powerful marketing tool of the 21st century because it helps people and organizations to raise awareness and attract new followers. Entrepreneurs know this very well as over 50% of small businesses already use…

If you are the owner of an internet platform of some kind, say a blog, a review site, a news outlet, or an industry publication to name a few, the dictate of content marketing would state that in order to: Improve your domain authority Improve…

The words Digital Transformation, Digital Strategy and Digital Marketing are often used interchangeably and even confused with one another given that they all seek to leverage the advancements in digital technology. And while there are clear…

Ever since search engines rose to prominence in the marketing world, the battle between SEO and website user experience (UX) has been raging, each championing their own priorities for web design. For website owners, taking into account the guidelines for…

Without a doubt, WordPress is one of the most popular and user-friendly website creation and content management tools out there. It is so popular that 30% of all websites on the Internet is now created with WordPress, which amounts to a staggering 60…

There’s no denying the fact that Interactive websites with dynamic content take a lot of time to build, but that — when properly created — such websites can hook a potential customer way before they've even seen your product pitch. Unfortunately, that…

Recently one of my posts on the difference between translation and localization received a comment, which gave me the idea about writing this dedicated post. One of my readers had some doubts about whether he should invest in translating his blog posts in…

PPC and content marketing are two very effective and very different ways to reach customers online. However, they could be much more compatible than you think. Marketers that treat them as two entirely different strategies could be limiting the long-term…

A well-researched set of keywords is pivotal to any successful SEO strategy – and therefore pivotal to the success of any modern website. What’s more, targeting e-commerce keywords specifically can mean the difference between successful keywords, and…

There are groups of marketers who sincerely believe that link-building is dead. What they haven’t realized is that link-building is very much alive, but it has changed. While marketers consistently work on on-page SEO, links have become massively…

Want to learn how to run a successful e-mail marketing campaign? Want to work on your e-mail marketing strategy? According to a study, 269 billion e-mails are sent each day; this goes to show that e-mail marketing is quick, effective and very much…

A recent research has revealed that nearly 30% of pages that have been created have duplicate content. It is frustrating news indeed for those producing original content. Here is a familiar scenario. You work relentlessly to create outstanding…

You have read, heard, and witnessed plenty of businesses taking advantage of blogging for their businesses. You know it’s something beneficial to your small business, but you are wondering where to start. If this is you, don’t worry; we will share a…

As a newbie entrepreneur you have plenty of challenges. At the forefront of which is building up your customer foothold. It’s by no means easy, especially when bigger players in your niche have already built a loyal customer base. So what do you do?…

Content marketing is often thought of as a comprehensive service; one business writes the content, buys media space, and provides SEO optimization. When we stop and think realistically, though, can one company really do all that? In many cases, it’s just…

In today’s era of digital marketing, it unimaginable that you can run a campaign without social media playing a key role in the promotion of your brand online. Social media marketing can help drive tens of thousands of visitors to your website if you…

Google has been evolving perennially. One of Google’s outstanding features, Google Now, has finally gone into oblivion. Many people found it useful because all that they had to do to keep themselves updated was swipe to the right on the home screen…

Looking at Martech guru Scott Brinker’s Marketing Technology Landscape Supergraphic below, you’ll quickly realize that marketers in 2019 have never before been wooed and courted with such an exhaustive suite of marketing solutions and technologies… 7040…

One of the first things any SEO expert talks about when trying to rank a page higher is the keywords. We’re often under the perception that targeting high ranking keywords and using them in your content would influence the ranks of your webpage. We can’t…

While the term “keyword research” has been made popular by the SEO community, the relevance of identifying and building a KEYWORD based CONTENT strategy is imperative across ALL digital marketing & communication. To explain this, let’s take a look at…

If you are a guest blogger or contribute articles to different publications, you must have faced the dilemma of choosing the most effective topic to write about. Just staring at a blank page, your deadline fast approaching, and not having a topic can…

There is no doubt that content marketing is the most cost effective and ROI friendly strategy when compared to traditional marketing strategies like newspaper ads or billboard advertising. As per a survey done by the Aberdeen group, it was revealed…

Live chat is a powerful tool. Whether you are a product or service-based business, live chat can help you make a personal connection with your website visitors, and ultimately, convert more visitors into customers. Recent studies have shown that web…

As I shared in Why a free SEO tool junkie finally joined the paid club, we survived for years without a paid membership to any tool, but finally bought the SEMrush membership after landing a very prestigious client who needed what I can only describe as a…

If there is one debate that keeps resurfacing in the web content and SEO space, it has to be the million-dollar question, “what is the perfect content length?” While a few SEO gurus insist that long posts will boost your website rankings, it should be…

Voice search is slowly becoming a part of everyday life. Around 65% of adults aged between 25-49 years use voice search at least once a day. Gartner found that around 50% of all queries will be voice search by 2020 and 30% of all searches will be…

If you are someone with a keen interest in passive income, it’s likely you’ve come across the term affiliate marketing. Basically, affiliate marketing refers to a form of marketing where a person promotes the products of another company through banners,…

Across industries, the rise of two strategies have completely changed the way that organizations conduct their marketing initiatives: Content marketing and personalization. These two aspects of marketing tend to go hand-in-hand, and enable brands to…

“Useful & Enjoyable & Inspired = Innovative Content.” – MarketingProfs Content is everything. With a bit of creativity, you can publish informative content that keeps clients and prospective clients engaged with your material. Some industries,…

I have a secret. Email unsubscribes are good for your business. They’re healthy for your list and a sign that you’re doing things right. It seems counter-intuitive. Many marketers are trained to focus on the number of email subscribers as a golden…

Email marketing is one of the most effective ways to reach out to potential customers and strengthen relationships with your existing customers. You can use email marketing to promote your products or services, keep your customers informed, engage them…

The internet is full of competition for attention. It's at an all-time high, actually. The fight to keep your followers and customers engaged with your brand's social media accounts are a constant struggle. With that predicament in mind, what's the…

For years, Pay-Per-Click (PPC) advertising has served as one of the market’s most efficient methods of promoting products and services. While recent marketing trends focus on a plethora of new strategies, PPC remains a solid and generally profitable…

There are some essential elements in web design without which even the best site will not be effective. And efficiency is the most important thing! Perhaps, each designer has its own design plan when it comes to the next project, but still, all of them…

Content Marketing World 2019 is nearly here and the excitement levels among content marketers and everyone associated with content marketing and management is going skywards. The event is choc-a-bloc with sessions which often leaves participants in a…

Have you not come across people advising you to use the right keywords to get better results? It is certain you have because it is widely believed that search engine traffic can be significantly escalated with the use of proper keywords. You may have also…

Looking for a way to showcase content without coming across as a self-important marketer? Instagram can be the answer you were looking for. Instagram content creates a vivid and memorable visual experience. It can stay with viewers longer than a simple…

Content marketing has been under the influence of Internet of Things in ways beyond our imagination. The IoT technology or Internet of Things is a network of things which can communicate data to an audience without human involvement, such as smart…

There is no any doubt that social media is now an integral part of our daily lives. As the use of social media is witnessing exponential growth, so is the number of companies using social media platforms to bolster the growth of their brands and…

Whether you like it or not, customer feedback is an essential part of improving your business. Feedback can be both positive and negative. Without it, you won’t know where the weak points in your product management process lie or which parts are already…

Although video gets all of the attention, there is still a huge market for copywriting for a reason. Copywriting sells merchandise. It does this through connecting with human visitors directly and through SEO that builds visibility online. Connecting…

Online apparel sales are on the rise more than ever. According to statistics, e-commerce revenues from apparel and accessories sales amounted 102.8 billion USD and should achieve 145.7 billion USD by 2023. Projections in the US also estimate that by 2030,…

What differentiates long existing businesses that remain relevant today, and companies whose names we have long forgotten? While the ability to stay current is multifaceted, one of the main factors is an online presence. Only a few years ago, close to…