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At this stage of the game, companies understands the value of investing in organic traffic to their web assets. Unfortunately while a non negotiable strategy, SEO continues to be one of the most misunderstood marketing channels in the business and…

A perfectly designed piece of written content must be accompanied by perfectly selected images. But if you have no experience sourcing images, I know exactly what you are feeling in terms of the hesitancy and worry about whether your actions violate…

Most businesses know they need a content marketing strategy. They know it involves blogging, posting to social media, and occasionally emailing a list of customers. But creating content in this haphazard way will eat up your time, budget, and deliver…

Five years ago, nobody would’ve guessed a non-psychoactive supplement would win the cannabis market. Through 2025, the cannabidiol market is expected to grow by nearly 40% per year — 5 percentage points faster than the wider cannabis market over the…

Digital content has turned into the most powerful marketing tool of the 21st century because it helps people and organizations to raise awareness and attract new followers. Entrepreneurs know this very well as over 50% of small businesses already use…

If you are the owner of an internet platform of some kind, say a blog, a review site, a news outlet, or an industry publication to name a few, the dictate of content marketing would state that in order to: Improve your domain authority Improve…

Ever since search engines rose to prominence in the marketing world, the battle between SEO and website user experience (UX) has been raging, each championing their own priorities for web design. For website owners, taking into account the guidelines for…

Without a doubt, WordPress is one of the most popular and user-friendly website creation and content management tools out there. It is so popular that 30% of all websites on the Internet is now created with WordPress, which amounts to a staggering 60…

There’s no denying the fact that Interactive websites with dynamic content take a lot of time to build, but that — when properly created — such websites can hook a potential customer way before they've even seen your product pitch. Unfortunately, that…

Recently one of my posts on the difference between translation and localization received a comment, which gave me the idea about writing this dedicated post. One of my readers had some doubts about whether he should invest in translating his blog posts in…

PPC and content marketing are two very effective and very different ways to reach customers online. However, they could be much more compatible than you think. Marketers that treat them as two entirely different strategies could be limiting the long-term…

A well-researched set of keywords is pivotal to any successful SEO strategy – and therefore pivotal to the success of any modern website. What’s more, targeting e-commerce keywords specifically can mean the difference between successful keywords, and…

There are groups of marketers who sincerely believe that link-building is dead. What they haven’t realized is that link-building is very much alive, but it has changed. While marketers consistently work on on-page SEO, links have become massively…

Want to learn how to run a successful e-mail marketing campaign? Want to work on your e-mail marketing strategy? According to a study, 269 billion e-mails are sent each day; this goes to show that e-mail marketing is quick, effective and very much…

You have read, heard, and witnessed plenty of businesses taking advantage of blogging for their businesses. You know it’s something beneficial to your small business, but you are wondering where to start. If this is you, don’t worry; we will share a…

As a newbie entrepreneur you have plenty of challenges. At the forefront of which is building up your customer foothold. It’s by no means easy, especially when bigger players in your niche have already built a loyal customer base. So what do you do?…

Content marketing is often thought of as a comprehensive service; one business writes the content, buys media space, and provides SEO optimization. When we stop and think realistically, though, can one company really do all that? In many cases, it’s just…

In today’s era of digital marketing, it unimaginable that you can run a campaign without social media playing a key role in the promotion of your brand online. Social media marketing can help drive tens of thousands of visitors to your website if you…

Google has been evolving perennially. One of Google’s outstanding features, Google Now, has finally gone into oblivion. Many people found it useful because all that they had to do to keep themselves updated was swipe to the right on the home screen…

Looking at Martech guru Scott Brinker’s Marketing Technology Landscape Supergraphic below, you’ll quickly realize that marketers in 2019 have never before been wooed and courted with such an exhaustive suite of marketing solutions and technologies… 7040…

One of the first things any SEO expert talks about when trying to rank a page higher is the keywords. We’re often under the perception that targeting high ranking keywords and using them in your content would influence the ranks of your webpage. We can’t…

While the term “keyword research” has been made popular by the SEO community, the relevance of identifying and building a KEYWORD based CONTENT strategy is imperative across ALL digital marketing & communication. To explain this, let’s take a look at…

If you are a guest blogger or contribute articles to different publications, you must have faced the dilemma of choosing the most effective topic to write about. Just staring at a blank page, your deadline fast approaching, and not having a topic can…

There is no doubt that content marketing is the most cost effective and ROI friendly strategy when compared to traditional marketing strategies like newspaper ads or billboard advertising. As per a survey done by the Aberdeen group, it was revealed…

Live chat is a powerful tool. Whether you are a product or service-based business, live chat can help you make a personal connection with your website visitors, and ultimately, convert more visitors into customers. Recent studies have shown that web…

As I shared in Why a free SEO tool junkie finally joined the paid club, we survived for years without a paid membership to any tool, but finally bought the SEMrush membership after landing a very prestigious client who needed what I can only describe as a…

Voice search is slowly becoming a part of everyday life. Around 65% of adults aged between 25-49 years use voice search at least once a day. Gartner found that around 50% of all queries will be voice search by 2020 and 30% of all searches will be…

If you are someone with a keen interest in passive income, it’s likely you’ve come across the term affiliate marketing. Basically, affiliate marketing refers to a form of marketing where a person promotes the products of another company through banners,…

Across industries, the rise of two strategies have completely changed the way that organizations conduct their marketing initiatives: Content marketing and personalization. These two aspects of marketing tend to go hand-in-hand, and enable brands to…

“Useful & Enjoyable & Inspired = Innovative Content.” – MarketingProfs Content is everything. With a bit of creativity, you can publish informative content that keeps clients and prospective clients engaged with your material. Some industries,…

I have a secret. Email unsubscribes are good for your business. They’re healthy for your list and a sign that you’re doing things right. It seems counter-intuitive. Many marketers are trained to focus on the number of email subscribers as a golden…

Email marketing is one of the most effective ways to reach out to potential customers and strengthen relationships with your existing customers. You can use email marketing to promote your products or services, keep your customers informed, engage them…

The internet is full of competition for attention. It's at an all-time high, actually. The fight to keep your followers and customers engaged with your brand's social media accounts are a constant struggle. With that predicament in mind, what's the…

For years, Pay-Per-Click (PPC) advertising has served as one of the market’s most efficient methods of promoting products and services. While recent marketing trends focus on a plethora of new strategies, PPC remains a solid and generally profitable…

There are some essential elements in web design without which even the best site will not be effective. And efficiency is the most important thing! Perhaps, each designer has its own design plan when it comes to the next project, but still, all of them…

Content Marketing World 2019 is nearly here and the excitement levels among content marketers and everyone associated with content marketing and management is going skywards. The event is choc-a-bloc with sessions which often leaves participants in a…

Have you not come across people advising you to use the right keywords to get better results? It is certain you have because it is widely believed that search engine traffic can be significantly escalated with the use of proper keywords. You may have also…

Looking for a way to showcase content without coming across as a self-important marketer? Instagram can be the answer you were looking for. Instagram content creates a vivid and memorable visual experience. It can stay with viewers longer than a simple…

Content marketing has been under the influence of Internet of Things in ways beyond our imagination. The IoT technology or Internet of Things is a network of things which can communicate data to an audience without human involvement, such as smart…

There is no any doubt that social media is now an integral part of our daily lives. As the use of social media is witnessing exponential growth, so is the number of companies using social media platforms to bolster the growth of their brands and…

Whether you like it or not, customer feedback is an essential part of improving your business. Feedback can be both positive and negative. Without it, you won’t know where the weak points in your product management process lie or which parts are already…

Although video gets all of the attention, there is still a huge market for copywriting for a reason. Copywriting sells merchandise. It does this through connecting with human visitors directly and through SEO that builds visibility online. Connecting…

Online apparel sales are on the rise more than ever. According to statistics, e-commerce revenues from apparel and accessories sales amounted 102.8 billion USD and should achieve 145.7 billion USD by 2023. Projections in the US also estimate that by 2030,…

What differentiates long existing businesses that remain relevant today, and companies whose names we have long forgotten? While the ability to stay current is multifaceted, one of the main factors is an online presence. Only a few years ago, close to…

Content marketing is a broad marketing approach for getting people interested in your products or services. So, knowing where to start can be a bit challenging. If you’re not new to this, you probably already have some strategies for attracting wider…

While browsing the internet, I was introduced to a lot of content and conversation programs.I read the ideas of some amazing Content Marketing professionals who have shared their insights and experiences. Since, I believe in learning by collaboration,…

Lead generation is a challenge for a majority of B2B marketers. According to B2B Technology Marketing Community, 61% of B2B marketers report that generating high-quality leads is one of their biggest pain points. One of the ways they can solve this issue…

Branding is an integral part of marketing your brand and products. As a business, you must keep up-to-date with the latest happenings in branding technology to stay at the top of your game. You need to be prepared to embrace the changes to drive growth…

Marketing is the process of promoting and selling a product/service and was born along with the inception of the business itself. Through the centuries, marketing has evolved in many ways, and people have tried all sorts of things. The examples of…

I got into SEO by circumstance and my fastidious character. I was starting a new company to which I figured it wouldn’t be a bad idea to look into search engine optimization. This was about two years ago and prior I had made a bunch of websites for my…

SEO is hard. Isn’t it? Most marketers and brands literally spend millions of dollars every year to get better results from SEO. Why? The reason is simple: search traffic is the best traffic source as you can attract high quality leads, sales and…

Fashion, especially ecommerce fashion, can be a fickle business. While digital innovation did catapult the online fashion industry to stratospheric heights in the heyday, recent trends reveal a seismic shift that might not spell good news, especially for…

According to Google, 77% of all in-store purchases are influenced by digital marketing. Given that, it’s not surprising that digital marketing has become absolutely critical for your multi-location business. Still, this raises an important…

The major aim of content marketing is to acquire traffic. As per eMarketer, around 60% of marketers create at least one piece of content each day. Interestingly, 62% of companies still don’t know how to measure the ROI of content marketing campaigns.…

Creating fresh and engaging content every day isn’t easy. The world of content creation is dynamic and fast-paced. You need to continually come up with content ideas that resonate with your audience. If you’re willing to compromise on quality, you can…

SEO is one of the quintessential ways you can rank high for organic search traffic (mostly from Google). But in terms of the bigger marketing picture - SEO itself is a means to an end. Knowing how to get traffic to your website is the main goal here,…

When you are running a modern business, there are so many factors you have to make sure you keep in mind, and one of the biggest is making sure you market effectively. There are a lot of things that have to happen in order to make sure you ace your…

Getting a customer relationship management system (CRM) may be the smartest move your business ever makes. And we think we know why? A recent Nucleus Study found that for companies that use a CRM system, the average return of their technology…

A website that is not ranking in search engines like Google is just like a motorcycle that refuses to start. It doesn’t matter how good your content or website design is, if your website is not ranking well in Google, you’re not going to get any…

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their…

How to receive considerable traffic to my blog? It is perhaps the most common question that most bloggers ask. It’s not just hobbyists that post blogs regularly to get connected with their audience, but businesses and professionals do blog to better their…

When it comes to the competitive arena of ecommerce, online sellers are looking for any advantage they can find. This includes competing on price, introducing new product and spending big bucks on advertising. However, one tactic is too valuable (and…

Video has always been around us. It is satisfying in so many ways because it appeals to the visual senses and presents information in all its richness. Before the internet, videos have already made a huge impact on people’s lives via television and…

Digital marketing has undergone a significant transformation over the past few years. Somewhere along the way, technology has created both opportunities and challenges for professionals in this space. Learning to limit distractions while maximizing…

Digital marketing refers to that new facet of marketing that focuses on the latest technologies in the digital age to maximize marketing efforts. This is in lieu of the more traditionally known methods of marketing before the advancements in technology…

In today’s world as businesses look to explore online opportunities to expand their operations in broader and wider directions, it’s impossible for them to achieve their enterprise goals without using digital advertising as a vital marketing tool. It’s…

The popularity of Instagram is growing since 2010 and there is no denying the fact that it is going to continue to grow and beat the other social media platforms as well. Most people do not know that Instagram is the second most popular network after…

With an uncertain economy and political landscape, small businesses are watching every penny. Some companies have responded by reducing or eliminating their charitable activities, but this is a mistake. When a small business is actively engaged in their…

How would you feel when the content that you have prepared losing hours of sleep is not getting the attention it deserves? It is not only humiliating for the content developer; it is an ominous sign for the site as a whole. Your readers are moving away…

A little healthy competition never hurt anyone, right? Perhaps it is time to take the competition to the next level and use it in your advantage. One of the simplest ways of crushing your competitors is to analyze what they are doing and do it even…

Content creation is a kickass marketing tactic that successfully drives leads and conversions for over a decade. According to the report, content marketing generates over three times as many leads as traditional marketing types and costs 62% less. The…

Nobody really likes huge faceless companies that don't have any personality no matter how good their products might be. In fact, faceless international corporations are often made fun of because they often seem aloof and out of touch. Worst of all,…

Appealing and effective web design is key to the success of your business in the online sphere. The amount of time and effort you put into representing your brand will ultimately determine how your customers feel about you. You probably know this and have…

For a while, people thought that emails were outdated. However, research and case studies have proven them wrong. In fact, people spend one third of their office time checking their email, reading emails or sending them. This means that email is one of…

It won’t help your cause if you write a press release just because you want to submit one. Ask yourself if you have something interesting to share with your readers. Is the release newsworthy and attention-grabbing? Once you have these aspects covered,…

Proofreading content deals with carefully reading and finding out errors in grammar, spelling, or punctuation, so they end up correcting before publishing online or other media. Being a writer, you have to play the role of a proofreader as well, which is…

Robert Pressman said it best in his book, Software Engineering: A Practitioner’s Approach, when he wrote; “every dollar invested in UX returns $10 to $100 and correcting the problem from the start is the most cost-effective.” In light of this, you'll…

In a digital-first world, it’s important that brands know how to keep their customers happy. It’s easier than ever for consumers to reach out, interact and engage with brands online. But that also means that customers expect a response immediately.…

If your brand is focusing on digital marketing, you’ve probably heard the phrase “Content is king.” It sounds simple: consistently produce massive amounts of content to reach your customers. However, what you don’t know about that phrase is that content…

Whether you are focused on boosting your online sales or lifting your social media following, one ingredient you cannot afford to ignore, is photography. As noted in a report by Sandra Iakovleva, articles with relevant images have 94% more views than…

Generating business leads is an ongoing process for almost every company. And social media is an inexpensive and successful place to do it. Social media also happens to be among the most powerful advertising tools at your disposal. In fact, statistics…

Creating a viral content can seem overwhelming for a complete newbie, but it is possible. We can define viral content as a piece of material that manages to get a lot of attention in a quick time. As a publisher, you have an opportunity to get a lot of…

Owning a local business is advantageous yet a challenging task too. SEO is not the only marketing tool for small businesses but is the primary one. Nine out of ten consumers search businesses locally. Optimizing the website for geographical area helps in…

Do you have a passion for promotion? Do you have a yearn to earn the widest possible exposure for client products and services? Do you view content marketing not as a job, but as a lifestyle? If you’ve got the knowledge and you’ve got the drive, you’re…

You could point out that 88% of online shoppers take reviews into consideration for their purchase decisions. Or that 85% of consumers find visual user-generated content (UGC) more influential than brand photos or videos. Whichever of the litany of stats…

Over the years, Internet marketing has evolved and content marketing has become more effective than ever. Simply put, content represents the soul of B2B lead generation owing to its result driving capabilities within a given timeframe. Check out the…

In the recent digital world, affiliate marketing is widely known across the internet. A lot of people are making use of affiliate marketing to do business. If you are one of those who wants to venture into affiliate marketing, you are about to make one of…

Back in 1996, Bill Gates said: "Content is king." Over 20 years later, his statement remains true. Without great content, you lessen your chance of generating leads and conversions. Period. Simply put, content marketing is an effective way to generate and…

Busy marketing professionals need all of the help they can get. Apps solve a lot of productivity and technical challenges. With the right apps on your Mac, you can get more done in less time, while making sure clients are happy and they are getting the…

This is the time when getting the users to just download the application is not enough. The real challenge is to stop them uninstalling (if your app is not good enough!). Once the user uninstall the app, it will be really hard to regain the trust. 5%…