SEO is a marathon, not a sprint
Ranking on the first page for your keyword in the first month is a dream, not a plan. The reality is, any SEO strategy requires months of work. How many months, exactly? SEO is not an exact science. The competitive landscape, Google’s algorithm, and all sorts of other variables are subject to change. Everything from how many clicks your social media content gets to how frequently you publish blog content plays a role. We know how frustrating that can be. Regardless of how tough your keyword is or where your brand ranks for it, however, publishing high-quality content often will help. So will things you can do yourself, like sharing out content and improving your site’s architecture. Even the toughest keywords can be taken on, and we’ll run the race as far as your resources allow. That much, we can promise.
SEO may help you generate leads
Leads cannot be conjured with magic words, digital or otherwise. If they could, we’d be chanting that incantation all day. With that said, search can support a multi-pronged lead generation strategy. SEO can boost site traffic and, by extension, leads, with the right technical and content foundation. SEO is not a panacea, but most Google users do click one of the first few results for their query. If you’re not sure whether your foundation is set up to capitalize on those clicks, let’s chat.