Content Strategy

SEO trends change every passing year. 2017, for example, was all about authority profiles and indexed age. 2018 focused on mobile websites and voice search, intent optimization and user experience, instant answers and ease of use. 2019 saw the rise of…

Is your content accessible to all users? According to the U.S Census Bureau, 1 in 5 adults are considered to be disabled in one extent or another. That means part of your audience may need to use assistive technology to use the Internet. If you haven’t…

With the new year knocking at the door, there couldn’t be a better time to double-check your content marketing strategies and make a solid plan to double your ROI for 2020. What we can assume from the current marketing trends is that the future of content…

Every marketer wants to have unique content that can help them grab eyeballs and make their audience come back for more. It is not easy to create content that can inspire the audience and motivate its sharing. Exceptional content can propel you ahead…

The internet offers incredible freedom, placing a vast library of information and entertainment at my fingertips — yet the bulk of the surfing in my free time is limited to a core set of familiar sites. Isn’t this a massive waste? I could be encountering…

Why do you need a content strategy? For many, visualizing and executing the logical steps of any operation comes in-tuitively. They know from experience that the bread will take 2 minutes and 23 seconds to toast while the omelet will take 3 minutes to…

You've probably heard the terms of copywriting and content writing. But, are they the same or are there some differences between the two terms? You will be inclined to think that they're pretty much the same. At least, they both write content for their…

SEO isn’t something you do once and forget about. It’s a perpetual priority, and there are two major reasons for this: firstly, the standards by which pages are judged continue to change (there will never be a perfect ranking formula), and secondly, your…

Most businesses know they need a content marketing strategy. They know it involves blogging, posting to social media, and occasionally emailing a list of customers. But creating content in this haphazard way will eat up your time, budget, and deliver…

Digital content has turned into the most powerful marketing tool of the 21st century because it helps people and organizations to raise awareness and attract new followers. Entrepreneurs know this very well as over 50% of small businesses already use…

A recent research has revealed that nearly 30% of pages that have been created have duplicate content. It is frustrating news indeed for those producing original content. Here is a familiar scenario. You work relentlessly to create outstanding…

If you are a guest blogger or contribute articles to different publications, you must have faced the dilemma of choosing the most effective topic to write about. Just staring at a blank page, your deadline fast approaching, and not having a topic can…

If there is one debate that keeps resurfacing in the web content and SEO space, it has to be the million-dollar question, “what is the perfect content length?” While a few SEO gurus insist that long posts will boost your website rankings, it should be…

Across industries, the rise of two strategies have completely changed the way that organizations conduct their marketing initiatives: Content marketing and personalization. These two aspects of marketing tend to go hand-in-hand, and enable brands to…

When building a website, there is a lot of attention paid to themes and other elements making the user experience simple and fun. However, one thing that stymies many site creators is planning content. For some site creators, there is an initial flood of…

In this era where technology is taking over the marketing world, it is typical for businesses and marketers to overlook the importance of promotional products. Promotional products are now being considered as an ineffective and cost-intensive marketing…

Marketing is the process of promoting and selling a product/service and was born along with the inception of the business itself. Through the centuries, marketing has evolved in many ways, and people have tried all sorts of things. The examples of…

Creating fresh and engaging content every day isn’t easy. The world of content creation is dynamic and fast-paced. You need to continually come up with content ideas that resonate with your audience. If you’re willing to compromise on quality, you can…