Content Strategy

One of the many challenges that you will face as a marketer is to strike your target audience effectively. The main goal of marketing is to send the correct message to the fitting people. To do that, you would need to discover how to approach your target…

If you are one of those people who think that simply adding social-sharing buttons makes your content shareworthy, you are in for a surprise. There’s a lot more that goes into creating shareworthy content than that. You need to create content that your…

It is as clear as daylight that without content marketing, your brand is unlikely to create a buzz. Yet, it is not enough to merely create content for your business; there must be a systematic approach to content marketing and management. Traditional…

Content is everything for your cannabis business. It builds your brand and drives sales in the world of technology. We all know the basics and how to create an audience online. From utilizing social media to using keywords, all of these fundamentals are…

Are you all set to go online with your online marriage counseling practice? There are a few things to be carefully considered to maximize the chances of attracting new clients to your service. Assuming that you already have the perfect website design that…

Google news works like magic when it is about getting traffic. It can bring thousands of clicks to your site, leading to increased sales and desired results. Every webmaster wishes to get their website content on Google News. There are just a few…

Website accessibility is a hot topic right now, and it isn't going to go away anytime soon. Unless you plan to become one of the companies that are used as an example of what NOT to do, you need to make sure that your website follows web accessibility…

The search landscape has drastically changed over the years. There was a time when ranking well on search engines meant stuffing content with keywords. This no longer holds true today. Now, it’s all about understanding the intent or motive behind a search…

Research is the most important aspect of writing. Whether you are working on a paper for class, or writing a blog post you hope will catch the right kind of attention, you must have facts to draw upon. That means a huge chunk of your time is going to…

Your company or your solo endeavor depends on clients, customers, readers, or followers. Without those people, you’re speaking into a vacuum. That does you and your business no good. To make your site work for you, you need content - but not just any…

SEO trends change every passing year. 2017, for example, was all about authority profiles and indexed age. 2018 focused on mobile websites and voice search, intent optimization and user experience, instant answers and ease of use. 2019 saw the rise of…

Is your content accessible to all users? According to the U.S Census Bureau, 1 in 5 adults are considered to be disabled in one extent or another. That means part of your audience may need to use assistive technology to use the Internet. If you haven’t…

With the new year knocking at the door, there couldn’t be a better time to double-check your content marketing strategies and make a solid plan to double your ROI for 2020. What we can assume from the current marketing trends is that the future of content…

Every marketer wants to have unique content that can help them grab eyeballs and make their audience come back for more. It is not easy to create content that can inspire the audience and motivate its sharing. Exceptional content can propel you ahead…

The internet offers incredible freedom, placing a vast library of information and entertainment at my fingertips — yet the bulk of the surfing in my free time is limited to a core set of familiar sites. Isn’t this a massive waste? I could be encountering…

Why do you need a content strategy? For many, visualizing and executing the logical steps of any operation comes in-tuitively. They know from experience that the bread will take 2 minutes and 23 seconds to toast while the omelet will take 3 minutes to…

You've probably heard the terms of copywriting and content writing. But, are they the same or are there some differences between the two terms? You will be inclined to think that they're pretty much the same. At least, they both write content for their…

SEO isn’t something you do once and forget about. It’s a perpetual priority, and there are two major reasons for this: firstly, the standards by which pages are judged continue to change (there will never be a perfect ranking formula), and secondly, your…