Content Strategy

Marketing is the process of promoting and selling a product/service and was born along with the inception of the business itself. Through the centuries, marketing has evolved in many ways, and people have tried all sorts of things. The examples of…

Creating fresh and engaging content every day isn’t easy. The world of content creation is dynamic and fast-paced. You need to continually come up with content ideas that resonate with your audience.   If you’re willing to compromise on quality, you…

How would you feel when the content that you have prepared losing hours of sleep is not getting the attention it deserves? It is not only humiliating for the content developer; it is an ominous sign for the site as a whole. Your readers are moving away…

Content creation is a kickass marketing tactic that successfully drives leads and conversions for over a decade. According to the report, content marketing generates over three times as many leads as traditional marketing types and costs 62% less. The…

If your brand is focusing on digital marketing, you’ve probably heard the phrase “Content is king.” It sounds simple: consistently produce massive amounts of content to reach your customers. However, what you don’t know about that phrase is that content…

Whether you are focused on boosting your online sales or lifting your social media following, one ingredient you cannot afford to ignore, is photography. As noted in a report by Sandra Iakovleva, articles with relevant images have 94% more views than…

Having a great content idea is the essential first step for making it in a content marketing, however, it’s just a first step on a journey of a thousand miles. You also need talent, means and an idea on how to produce it, as well as all the right content…

Creating a viral content can seem overwhelming for a complete newbie, but it is possible. We can define viral content as a piece of material that manages to get a lot of attention in a quick time. As a publisher, you have an opportunity to get a lot of…

You could point out that 88% of online shoppers take reviews into consideration for their purchase decisions. Or that 85% of consumers find visual user-generated content (UGC) more influential than brand photos or videos. Whichever of the litany of stats…

Over the years, Internet marketing has evolved and content marketing has become more effective than ever. Simply put, content represents the soul of B2B lead generation owing to its result driving capabilities within a given timeframe. Check out the…

I am in love with content marketing because it helps to generate 3X more leads as compared to outbound marketing and the best part is, it costs 62% less. There is no doubt that content marketing is one of the best ways to generate leads for your…

In the world of online marketing, every company spends the bulk of their time looking for ways to help their campaigns and strategies fulfill their needs and guarantee an edge over the competition. In recent years, there's been a heavy emphasis placed on…

Today, many companies focus on email marketing, blogging, video and social media marketing to raise brand awareness, increase website traffic and boost sales. The one medium that is largely overlooked is print media. It makes sense; according to…

I hate to break this to you but all that hard work you put into content creation probably goes to waste because no one reads it. Don’t worry, you’re not alone. Research shows that most people never read more than 50% of an online article. A study by…

The fact that content is king does not mean that your first blog post is the holy grail of great content. Publishing of content that hooks readers requires effort, skills, knowledge, and continuous training/learning. In this post, you will discover the…

Content marketing is gaining greater prominence in every marketer’s arsenal. In fact, according to a study by Content Marketing Institute, “50% of marketers feel that their content marketing budget will increase in 2019.” In the B2B domain, useful and…

Running an eCommerce blog can be difficult. On top of managing comments, SEO considerations, and the needs of a changing business in a highly volatile and adaptive industry, you need to put out regular high-quality content to keep readers interested.…

Made a mistake- No problem at all! All you have to do is admit it, learn from it and never repeat it again! The following post emphasizes on how to make sure that your copy is written in the perfect manner. Take a closer look. Are you guilty as charged of…