Content Strategy

What if I told you there’s a critical content marketing tool you are missing, right under your nose? It’s a tool you use every day each time you search for things online. I’m talking about Google.  Yes, Google SERPs are your free but powerful…

Gated content is a great way to generate leads and establish a relationship with web visitors. A lot of business owners make the mistake of thinking that an email opt-in form is the only way to set up gated content on a site - but that’s just not the…

Content marketing is one of the best ways for businesses to improve branding and acquire quality organic traffic. Newly launched businesses often have a limited budget, and content marketing offers a low-cost yet effective strategy to boost ROI. 70% of…

Every change presents a new challenge and a new opportunity for a growing business. Though some content marketing strategies may remain effective for many years; eventually, most old marketing content needs to be edited, re-written, discarded, or, in some…

There’s a whole lot more to a SaaS marketing strategy than just creating social media accounts and creating websites for promotion. Business-to-business companies need a consistent, clear plan to cover the core content development fundamentals. With SaaS…

One of the many challenges that you will face as a marketer is to strike your target audience effectively. The main goal of marketing is to send the correct message to the fitting people. To do that, you would need to discover how to approach your target…

If you are one of those people who think that simply adding social-sharing buttons makes your content shareworthy, you are in for a surprise. There’s a lot more that goes into creating shareworthy content than that. You need to create content that your…

It is as clear as daylight that without content marketing, your brand is unlikely to create a buzz. Yet, it is not enough to merely create content for your business; there must be a systematic approach to content marketing and management. Traditional…

Content is everything for your cannabis business. It builds your brand and drives sales in the world of technology. We all know the basics and how to create an audience online. From utilizing social media to using keywords, all of these fundamentals are…

Are you all set to go online with your online marriage counseling practice? There are a few things to be carefully considered to maximize the chances of attracting new clients to your service. Assuming that you already have the perfect website design that…

Google news works like magic when it is about getting traffic. It can bring thousands of clicks to your site, leading to increased sales and desired results. Every webmaster wishes to get their website content on Google News. There are just a few…

Website accessibility is a hot topic right now, and it isn't going to go away anytime soon. Unless you plan to become one of the companies that are used as an example of what NOT to do, you need to make sure that your website follows web accessibility…

The search landscape has drastically changed over the years. There was a time when ranking well on search engines meant stuffing content with keywords. This no longer holds true today. Now, it’s all about understanding the intent or motive behind a search…

Research is the most important aspect of writing. Whether you are working on a paper for class, or writing a blog post you hope will catch the right kind of attention, you must have facts to draw upon. That means a huge chunk of your time is going to…

Your company or your solo endeavor depends on clients, customers, readers, or followers. Without those people, you’re speaking into a vacuum. That does you and your business no good. To make your site work for you, you need content - but not just any…

SEO trends change every passing year. 2017, for example, was all about authority profiles and indexed age. 2018 focused on mobile websites and voice search, intent optimization and user experience, instant answers and ease of use. 2019 saw the rise of…

Is your content accessible to all users? According to the U.S Census Bureau, 1 in 5 adults are considered to be disabled in one extent or another. That means part of your audience may need to use assistive technology to use the Internet. If you haven’t…

With the new year knocking at the door, there couldn’t be a better time to double-check your content marketing strategies and make a solid plan to double your ROI for 2020. What we can assume from the current marketing trends is that the future of content…