Content Strategy

How Long Should Your Posts Be?

If there is one debate that keeps resurfacing in the web content and SEO space, it has to be the million-dollar question, “what is the perfect content length?” While a few SEO gurus insist that long posts will boost your website rankings, it should be…

5 Steps to Planning Website Content

When building a website, there is a lot of attention paid to themes and other elements making the user experience simple and fun. However, one thing that stymies many site creators is planning content. For some site creators, there is an initial flood of…

Print Still Matters in 2019

Today, many companies focus on email marketing, blogging, video and social media marketing to raise brand awareness, increase website traffic and boost sales. The one medium that is largely overlooked is print media. It makes sense; according to…