Content Strategy

Setting goals is the first step in turning the invisible to the visible. – Tony Robbins One of the most important reasons any brand creates content is to become visible. As Tony Robbins says, setting…

168
04/23
Eva Webster

5 Important Goals for Your Content Strategy

168
04/23
Eva Webster

CONTENT CURATION, CONTENT STRATEGY

How to Write Perfect Content for Management Training

Fluff and generic stuff in a training program are sure-shot ways to turn off managers. It is not easy to create a Management Training Program. By the time people reach the managerial positions, they acquire…

135
04/20
Aditya S

How to Write Perfect Content for Management Training

135
04/20
Aditya S

LINKEDIN, NEWS, CONTENT STRATEGY, TECHNOLOGY

LinkedIn Adds GIFs to Messaging

LinkedIn Embraces Visual Communication Networking is about to get more expressive. In a recent blog post written by Arpit Dhariwal, the professional platform announced that they have partnered up with video-clip search engine Tenor to…

46
04/12
Relevance News Desk

CONTENT STRATEGY, MICRO-CONTENT

Why Should My Company Have a Blog?

There are many different reasons to start a company blog, including the fact that it helps you stand out from the competition. With a blog, you can focus on the topics most important to you…

306
04/11
Lexie Lu

306
04/11
Lexie Lu

CONTENT STRATEGY, MICRO-CONTENT, LONG FORM CONTENT

10 Easy Ways to Generate Content for New Blog

Creating shareable and exciting content is essential for those who desire to draw as many readers to their blog as possible. And, despite the amount of enthusiasm you might have, producing unique and engaging content…

358
04/09
David Trounce

10 Easy Ways to Generate Content for New Blog

358
04/09
David Trounce

CONTENT STRATEGY, MICRO-CONTENT

4 Mistakes to Avoid in Content Marketing Strategies

In 1996, Microsoft’s Bill Gates published an article containing his predictions regarding the future of the internet. In it, he declared that “Content is where I expect much of the real money will be made…

313
04/06
Andrej Kovacevic

4 Mistakes to Avoid in Content Marketing Strategies

313
04/06
Andrej Kovacevic

VIDEO, NEWS, CONTENT STRATEGY, SHARED MEDIA

Youtube Launches Shorter, Skippable Ad Units

A New Way to Optimize Reach Youtube is expanding options for advertisers by introducing new ‘TrueView for Reach’ ad units. The new ad unit will ensure that advertisers only pay for video ads if they…

270
04/03
Genevieve Dietz

270
04/03
Genevieve Dietz

CONTENT STRATEGY, CONTENT PROMOTION

5 Pitfalls to Avoid While Building Your Content Marketing Strategy

Content marketing is an effective strategy for building a strong online presence. In fact, it is cost-effective too. As per Demand Metric, content marketing costs 62% less than outbound and generates 3x the leads. With…

420
04/03
Sahil Kakkar

5 Pitfalls to Avoid While Building Your Content Marketing Strategy

420
04/03
Sahil Kakkar

CONTENT STRATEGY, EXECUTIVE'S CORNER

Content Management Systems Explained

A CMS(Content Management System) is a software or a set of related programs which facilitate generating, organizing, publishing, and editing digital content. They are generally used for web content management(WCM) and enterprise content management(ECM). An…

359
03/23
Savaram Ravindra

359
03/23
Savaram Ravindra

CONTENT STRATEGY, MICRO-CONTENT

A Poorly-Crafted Headline Can Cost You A Fortune!

Body I am sure you must have happened to stumble upon plenty of headlines each day but how many of them are interesting enough to make you read the entire write up? Very few, I…

1.2K
03/16
Jaymin Vyas

A Poorly-Crafted Headline Can Cost You A Fortune!

1.2K
03/16
Jaymin Vyas

CONTENT STRATEGY

72 Must Have Features for E-commerce Website

Building an e-commerce site requires more than just a beautiful design. Apart from great products, your site needs to have proper design elements to ensure its success. An e-commerce site may have many features. But…

3.8K
10/26
Sibaji Roy

72 Must Have Features for E-commerce Website

3.8K
10/26
Sibaji Roy

VIDEO, CONTENT STRATEGY

Platform or Product? 3 New Lessons in Content Discovery from Yes, Google.

Even as we were busy putting finishing touches to the 2017 Google algorithmic and SERP update timeline, Google announced some more updates. Building on an identified trend of more “How” in searches, Google rolled out…

2.7K
01/04
Neema

Platform or Product? 3 New Lessons in Content Discovery from Yes, Google.

2.7K
01/04
Neema

CONTENT STRATEGY, CONTENT PROMOTION

Review Content Strategy for Your Business & Make it Better

Many elements of your content strategy may be reviewed and updated for the better. Identifying which elements to review and which to update is part of the process. Here are several content strategy elements that…

2K
02/22
Julie Petersen

2K
02/22
Julie Petersen

CONTENT STRATEGY

How to Keep Your Brand at the Focus of Your Content Marketing Strategy

Keep up with a content marketing strategy can seem almost overwhelming at times. Not only do you have to make sure content is unique and fits in with your overall goals for your company, but…

1.4K
02/26
Sunil Yadav

1.4K
02/26
Sunil Yadav

SEO, CONTENT STRATEGY

8 Smart SEO & Content Ideas for Building Brand Presence

The world -wide web is a big place. Millions of websites, thousands of options, it can often feel like we’re looking for a needle in a haystack. As marketers, our job is to help our…

1.3K
01/24
Mark Munroe

1.3K
01/24
Mark Munroe

CONTENT STRATEGY, MICRO-CONTENT

A Poorly-Crafted Headline Can Cost You A Fortune!

Body I am sure you must have happened to stumble upon plenty of headlines each day but how many of them are interesting enough to make you read the entire write up? Very few, I…

1.2K
03/16
Jaymin Vyas

1.2K
03/16
Jaymin Vyas

CONTENT CURATION, CONTENT STRATEGY

19 Actionable Writing Tips

“If you had a nickel for every time someone said “content is king” you could probably retire to a beach. But what people don’t tell you is how hard it is to create quality…

1.2K
12/01
Mary Cullen

1.2K
12/01
Mary Cullen

CONTENT STRATEGY, CONTENT MARKETING

How Content Marketers Can Design Beautiful Experiences for E-Commerce Customers

Content marketing continues to be a dynamic component of e-commerce. Many areas of a business operation need content. So marketers are challenged to think out of the box and collaborate with the rest of the…

1K
11/22
Vikas Agrawal

1K
11/22
Vikas Agrawal

CONTENT CURATION, CONTENT STRATEGY

How to Create Juicy Content for Grand B2B Segment

Since 2010, more than a half of digital marketers consider “producing engaging content” a top challenge to overcome. The problem is particularly acute for representatives of a B2B segment, weeping crocodile tears over their business…

1,000
10/12
Lesley Vos

How to Create Juicy Content for Grand B2B Segment

1,000
10/12
Lesley Vos

CONTENT CURATION, CONTENT STRATEGY

How To Increase The Awareness of Your Brand Through Repurposed Content

Even the most focused and seasoned content producers eventually run out of ideas at some point in their life and need to recharge. I am no exception to the ‘writer’s block’ and will admit that…