Content Strategy

We all know that having valuable web content is crucial for attracting people to your page. But from an SEO perspective – the way your content is structured is just as important as the information…

How to Improve Conversions on Pillar Page Content

12
06/19
Elijah Masek-Kelly

CONTENT STRATEGY, CONTENT PROMOTION, CONTENT MARKETING, MICRO-CONTENT, LONG FORM CONTENT

4 Advantages to Reading Marketing Content Thoroughly

If you’re reading this article, chances are you won’t read much further. That’s because, statistically, most people don’t get too far beyond the headlines when they peruse content online. In fact, according to the Washington…

123
06/11
Chans Weber

4 Advantages to Reading Marketing Content Thoroughly

123
06/11
Chans Weber

CONTENT STRATEGY, CONTENT MARKETING, MOBILE

Mobile Content Marketing Strategy For Startups

Content marketing is undoubtedly the best long term marketing strategy to improve brand exposure and generate leads. As per Marketing Land, mobile advertising is set to represent 72% of all digital ad spending in 2019.…

190
05/18
Joydeep Bhattacharya

CONTENT STRATEGY, CONTENT MARKETING

A 3 Step Method to Create a Killer Content Strategy

STRATEGY is the single most misused word that I have ever come across. Seriously, a five cent lemonade stand run by a cute 10 year old in a busy park can be as strategically located,…

197
05/07
Neema Kapoor

A 3 Step Method to Create a Killer Content Strategy

197
05/07
Neema Kapoor

CONTENT STRATEGY, CONTENT PROMOTION, SHARED MEDIA

How to Promote Your Content with Social Proof

As business owners and marketing professionals, we all have a common goal: to attract customers who love our products and services. Word of mouth is perhaps the best way to convert the friends and family…

161
05/04
Jessica Dowches-Wheeler

SOCIAL MEDIA, FACEBOOK, SOCIAL PROMOTION, NEWS, CONTENT STRATEGY, TECHNOLOGY

Branded AR, New Privacy Controls, an Analytics App, and More: Marketing Highlights from Facebook’s F8 Conference

Facebook Keeps Building Amidst Security Concerns Day one of Facebook’s Annual F8 Developer Conference wrapped yesterday and there’s a lot to unpack. From an unexpected new dating feature to the new portable Oculus GO VR…

154
05/02
Genevieve Dietz

Branded AR, New Privacy Controls, an Analytics App, and More: Marketing Highlights from Facebook’s F8 Conference

154
05/02
Genevieve Dietz

CONTENT STRATEGY, CONTENT PROMOTION

Think Global, Edit Local: 5 Tips For A Worldwide Content Strategy

“Be a good editor. The Universe needs more good editors, God knows.” is a quote by the American writer Kurt Vonnegut—best known for the book Slaughterhouse-Five — and is also a passage I used to…

189
04/27
David Kane

Think Global, Edit Local: 5 Tips For A Worldwide Content Strategy

189
04/27
David Kane

CONTENT STRATEGY, CONTENT PROMOTION

Why Should E-Commerce Stores Have A Content Strategy?

Platforms like Shopify and WooCommerce have made it easier than ever to set up an e-commerce business. It takes only a few hours to start your digital business and sell to online consumers via an…

199
04/26
Jenny Harrison

199
04/26
Jenny Harrison

CONTENT STRATEGY

5 Important Goals for Your Content Strategy

Setting goals is the first step in turning the invisible to the visible. – Tony Robbins One of the most important reasons any brand creates content is to become visible. As Tony Robbins says, setting…

218
04/23
Eva Webster

5 Important Goals for Your Content Strategy

218
04/23
Eva Webster

CONTENT CURATION, CONTENT STRATEGY

How to Write Perfect Content for Management Training

Fluff and generic stuff in a training program are sure-shot ways to turn off managers. It is not easy to create a Management Training Program. By the time people reach the managerial positions, they acquire…

182
04/20
Aditya S

How to Write Perfect Content for Management Training

182
04/20
Aditya S

CONTENT STRATEGY

Shrinking Content Budgets Drive the Need for Content Intelligence

We’re beginning to see some poignant trends in our industry. It seems brands are reducing their content marketing budgets. As a percentage of overall marketing spend, content marketing has gone from being 29% of overall…

6.7K
03/02
Chad Pollitt

6.7K
03/02
Chad Pollitt

CONTENT STRATEGY

72 Must Have Features for E-commerce Website

Building an e-commerce site requires more than just a beautiful design. Apart from great products, your site needs to have proper design elements to ensure its success. An e-commerce site may have many features. But…

4K
10/26
Sibaji Roy

72 Must Have Features for E-commerce Website

4K
10/26
Sibaji Roy

VIDEO, CONTENT STRATEGY

Platform or Product? 3 New Lessons in Content Discovery from Yes, Google.

Even as we were busy putting finishing touches to the 2017 Google algorithmic and SERP update timeline, Google announced some more updates. Building on an identified trend of more “How” in searches, Google rolled out…

2.7K
01/04
Neema Kapoor

Platform or Product? 3 New Lessons in Content Discovery from Yes, Google.

2.7K
01/04
Neema Kapoor

CONTENT STRATEGY, CONTENT PROMOTION

Review Content Strategy for Your Business & Make it Better

Many elements of your content strategy may be reviewed and updated for the better. Identifying which elements to review and which to update is part of the process. Here are several content strategy elements that…

2K
02/22
Julie Petersen

2K
02/22
Julie Petersen

CONTENT STRATEGY

How to Keep Your Brand at the Focus of Your Content Marketing Strategy

Keep up with a content marketing strategy can seem almost overwhelming at times. Not only do you have to make sure content is unique and fits in with your overall goals for your company, but…

1.4K
02/26
Sunil Yadav

1.4K
02/26
Sunil Yadav

SEO, CONTENT STRATEGY

8 Smart SEO & Content Ideas for Building Brand Presence

The world -wide web is a big place. Millions of websites, thousands of options, it can often feel like we’re looking for a needle in a haystack. As marketers, our job is to help our…

1.3K
01/24
Mark Munroe

1.3K
01/24
Mark Munroe

CONTENT CURATION, CONTENT STRATEGY

5 Ways to Use User Generated Content to Boost Your Sales and Conversion Rates

User Generated Content (UGC) has rapidly taken off in the last few years. All kinds of companies, from small independent businesses to large-scale corporations have taken the tactic on board and implemented it into their…

1.3K
04/13
Grace Carter

5 Ways to Use User Generated Content to Boost Your Sales and Conversion Rates

1.3K
04/13
Grace Carter

CONTENT STRATEGY, MICRO-CONTENT

A Poorly-Crafted Headline Can Cost You A Fortune!

Body I am sure you must have happened to stumble upon plenty of headlines each day but how many of them are interesting enough to make you read the entire write up? Very few, I…

1.2K
03/16
Jaymin Vyas

A Poorly-Crafted Headline Can Cost You A Fortune!

1.2K
03/16
Jaymin Vyas

CONTENT CURATION, CONTENT STRATEGY

19 Actionable Writing Tips

“If you had a nickel for every time someone said “content is king” you could probably retire to a beach. But what people don’t tell you is how hard it is to create quality…

1.2K
12/01
Mary Cullen

1.2K
12/01
Mary Cullen

CONTENT STRATEGY, CONTENT MARKETING

How Content Marketers Can Design Beautiful Experiences for E-Commerce Customers

Content marketing continues to be a dynamic component of e-commerce. Many areas of a business operation need content. So marketers are challenged to think out of the box and collaborate with the rest of the…