Content Strategy

If your brand is focusing on digital marketing, you’ve probably heard the phrase “Content is king.” It sounds simple: consistently produce massive amounts of content to reach your customers. However, what you don’t know about…

54
04/17
Chris Lewis

How to Build an Effective Digital Content Marketing Strategy

54
04/17
Chris Lewis

LEAD GENERATION, CONTENT STRATEGY

10 Overlooked B2B Content Strategies That Generate You Leads

Over the years, Internet marketing has evolved and content marketing has become more effective than ever. Simply put, content represents the soul of B2B lead generation owing to its result driving capabilities within a given…

65
04/10
Mehedi

10 Overlooked B2B Content Strategies That Generate You Leads

65
04/10
Mehedi

SPONSORED

5 Common Mistakes In Content That Will Kill Your Blog

The fact that content is king does not mean that your first blog post is the holy grail of great content. Publishing of content that hooks readers requires effort, skills, knowledge, and continuous training/learning. In…

178
01/24
Vijayaraj Mukundan

5 Common Mistakes In Content That Will Kill Your Blog

CONTENT CURATION, CONTENT STRATEGY

6 Best Ways To Repurpose Your Old Content

I am in love with content marketing because it helps to generate 3X more leads as compared to outbound marketing and the best part is, it costs 62% less. There is no doubt that content…

Spice Up Your Company Blog With These Content Marketing Ideas

393
03/19
Joydeep Bhattacharya

CONTENT STRATEGY

Five Tools to Fuel an Effective Content Marketing Strategy

In the world of online marketing, every company spends the bulk of their time looking for ways to help their campaigns and strategies fulfill their needs and guarantee an edge over the competition. In recent…

166
02/21
Andrej Kovacevic

Five Tools to Fuel an Effective Content Marketing Strategy

166
02/21
Andrej Kovacevic

CONTENT STRATEGY, CONTENT PROMOTION

Print Still Matters in 2019

Today, many companies focus on email marketing, blogging, video and social media marketing to raise brand awareness, increase website traffic and boost sales. The one medium that is largely overlooked is print media. It makes…

263
02/07
Mario Medina

263
02/07
Mario Medina

CONTENT STRATEGY, LONG FORM CONTENT

4 Proven Ways to Create Highly Engaging Blog Content

I hate to break this to you but all that hard work you put into content creation probably goes to waste because no one reads it. Don’t worry, you’re not alone. Research shows that most…

229
01/30
Jawad Khan

4 Proven Ways to Create Highly Engaging Blog Content

229
01/30
Jawad Khan

CONTENT STRATEGY, CONTENT MARKETING

How To Get Rid Of Your Biggest B2B Content Marketing Challenges In 2019?

Content marketing is gaining greater prominence in every marketer’s arsenal. In fact, according to a study by Content Marketing Institute, “50% of marketers feel that their content marketing budget will increase in 2019.” In the…

426
01/11
Manish Kothari

How To Get Rid Of Your Biggest B2B Content Marketing Challenges In 2019?

426
01/11
Manish Kothari

SPONSORED

Spice Up Your Company Blog With These Content Marketing Ideas

When launching their website, most business owners ask the development company to include a blog section, but this section, which is crucial to long term content marketing, often stays empty for months or, even worse,…

156
12/17
Cynthia Madison

948
12/17
Kevin Conner

CONTENT CURATION, CONTENT STRATEGY

5 Clever Ideas for eCommerce Blog Posts

Running an eCommerce blog can be difficult. On top of managing comments, SEO considerations, and the needs of a changing business in a highly volatile and adaptive industry, you need to put out regular high-quality…

948
01/04
Kevin Conner

948
01/04
Kevin Conner

CONTENT STRATEGY, CONTENT PROMOTION

10 Copywriting Mistakes To Avoid

Made a mistake- No problem at all! All you have to do is admit it, learn from it and never repeat it again! The following post emphasizes on how to make sure that your copy…

345
12/31
Vikash Kumar

345
12/31
Vikash Kumar

CONTENT CURATION, CONTENT STRATEGY, LONG FORM CONTENT

The Key To Creating Content That Attracts Traffic Like A Magnet

We’ve already heard that old saying at some point… “Content is king” We know the importance of content, we know it’s going to be the key to attracting, building and engaging with a loyal audience.…

362
11/27
Amit Raj

The Key To Creating Content That Attracts Traffic Like A Magnet

362
11/27
Amit Raj

CONTENT STRATEGY, OWNED MEDIA, CONTENT MARKETING, SHARED MEDIA

The 4 P’s of Global Content Marketing

Global marketing requires close collaboration between headquarters & local teams to achieve corporate goals. This updated version of the four P's can help.

18.5K
09/10
Pam Didner

18.5K
09/10
Pam Didner

CONTENT STRATEGY

Shrinking Content Budgets Drive the Need for Content Intelligence

We’re beginning to see some poignant trends in our industry. It seems brands are reducing their content marketing budgets. As a percentage of overall marketing spend, content marketing has gone from being 29% of overall…

6.8K
03/02
Chad Pollitt

6.8K
03/02
Chad Pollitt

CONTENT STRATEGY

72 Must Have Features for E-commerce Website

Building an e-commerce site requires more than just a beautiful design. Apart from great products, your site needs to have proper design elements to ensure its success. An e-commerce site may have many features. But…

4.8K
10/26
Sibaji Roy

72 Must Have Features for E-commerce Website

4.8K
10/26
Sibaji Roy

CONTENT STRATEGY, MICRO-CONTENT, LONG FORM CONTENT

10 Easy Ways to Generate Content for New Blog

Creating shareable and exciting content is essential for those who desire to draw as many readers to their blog as possible. And, despite the amount of enthusiasm you might have, producing unique and engaging content…

3.3K
04/09
David Trounce

10 Easy Ways to Generate Content for New Blog

3.3K
04/09
David Trounce

CONTENT STRATEGY, LONG FORM CONTENT

9 Steps to Creating a Successful Content Marketing Strategy

Content marketing is nothing without strategy. You can have the most interesting, thought-provoking piece of content out there, but it’s nothing if it can’t be found by the right people. No matter what stage of…

3.1K
09/12
Team Relevance

9 Steps to Creating a Successful Content Marketing Strategy

3.1K
09/12
Team Relevance

CONTENT STRATEGY

How to Write Better Content

Writing daily or weekly content can be daunting for business professionals. Learning how to write better content? Well, that’s downright overwhelming. Especially if you aren’t necessarily a “writer.” The concept of being a writer is…

VIDEO, CONTENT STRATEGY

Platform or Product? 3 New Lessons in Content Discovery from Yes, Google.

Even as we were busy putting finishing touches to the 2017 Google algorithmic and SERP update timeline, Google announced some more updates. Building on an identified trend of more “How” in searches, Google rolled out…

2.8K
01/04
Neema Kapoor

Platform or Product? 3 New Lessons in Content Discovery from Yes, Google.

2.8K
01/04
Neema Kapoor

CONTENT STRATEGY, CONTENT MARKETING

How to Accelerate Your Content Marketing Success with Guest Blogging

The strategy sounds strange… You have a big idea and pour yourself into researching and writing an article about it to create what may be the best writing project of your career. Then, instead of…

2.4K
04/02
Barry Feldman

How to Accelerate Your Content Marketing Success with Guest Blogging

2.4K
04/02
Barry Feldman

CONTENT STRATEGY, CONTENT PROMOTION

10 Steps For Your Content Marketing Strategy In 2018

The changing online environment has forced marketers to rethink the way they use content to attract and retain users. Content is not only about creating great blog posts that appeal to your desired audience,…

2.2K
01/08
Luca Mastrorocco

10 Steps For Your Content Marketing Strategy In 2018

2.2K
01/08
Luca Mastrorocco

CONTENT STRATEGY, CONTENT PROMOTION

Review Content Strategy for Your Business & Make it Better

Many elements of your content strategy may be reviewed and updated for the better. Identifying which elements to review and which to update is part of the process. Here are several content strategy elements that…