Builds brand reputation, credibility, and awareness.
Consumers have grown all too accustomed to brands saying great things about themselves and are more or less inclined toward skepticism from an early age. On the other hand, Digital PR seeks to build a consistently positive narrative over time utilizing not just what a brand says about itself but what others are saying about it.
An increased collective voice of support — especially when it includes objective, third-party sources — allows a brand to establish itself based on its own merits. Consumers can readily appreciate the sharp difference between Digital PR and “hype.”
Brands can then use these mentions to build their credibility and increase brand awareness with leads, investors, and other potential customers.
Can help position your brand as a “thought leader.”
As a brand builds its online reputation by becoming increasingly responsive to the needs and requests of its audience, it establishes itself as a reputable voice. When there is a high degree of accuracy and usefulness contained within a brand’s online communications, people begin to regard that brand as generally reliable. As audience trust climbs, willingness to accept or at least consider new or innovative thinking from that source grows.
Becoming a thought leader is much like following a recipe; you have to have all of the ingredients on hand. Quality products or services is a must. Maintaining a uniform overall “voice” across all of your media outlets is critical. Additionally, highly-placed or well-known individuals within your organization should be adding their expertise to an industry wide conversation via blogs, podcasts, media appearances and more. When the mixture is just right, your name pops up whenever someone is creating content about your niche.
Builds trust in your brand.
More than anything else, audiences are looking for information that pans out. Sick of online scams and inaccurate, over-the-top hype, customers who get a bum steer online are quick to drop that brand. They’re also quick to encourage the people they know to do likewise.
Positively, when your brand prioritizes accurate, verifiable, useful information, audiences are far more likely to share it with friends, repost to their social media feeds, and help build your brand’s reliability rating for you.