Custom search, content strategy helps Nurx own the online birth control space
Nurx, a telehealth platform that helps connect patients with providers online for access to services ranging from birth control to migraine treatment, came to Relevance for help in leveling-up their SEO strategy and improving rankings, traffic and conversions specifically in the birth control space.
Our partnership worked to establish Nurx not just as a rising star in the telehealth space, but as the authority for birth control services online.
Results
Search query clicks
833%
Organic traffic
216%
Goal completion
44%
Pages created
60
Analytics: Clicks
On-Site Content Strategy
By evaluating popular content and search terms, we determined that there was opportunity to gain ground by streamlining and optimizing existing content on the site as well as creating new content to fill gaps that existed.
Our objective was to create the most thorough, informative content available from any online provider. By producing a variety of general as well as specific topic pages, all closely aligned with the search intent of potential patients, we were able to capture clicks and improve SERP rankings along the acquisition funnel.
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