Custom search, content strategy helps Nurx own the online birth control space

Nurx, a telehealth platform that helps connect patients with providers online for access to services ranging from birth control to migraine treatment, came to Relevance for help in leveling-up their SEO strategy and improving rankings, traffic and conversions specifically in the birth control space.

Our partnership worked to establish Nurx not just as a rising star in the telehealth space, but as the authority for birth control services online.

Results

Search query clicks

833%

Organic traffic

216%

Goal completion

44%

Pages created

60

Analytics: Clicks

On-Site Content Strategy

By evaluating popular content and search terms, we determined that there was opportunity to gain ground by streamlining and optimizing existing content on the site as well as creating new content to fill gaps that existed.

 

Our objective was to create the most thorough, informative content available from any online provider. By producing a variety of general as well as specific topic pages, all closely aligned with the search intent of potential patients, we were able to capture clicks and improve SERP rankings along the acquisition funnel.

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