Custom search, content strategy helps Nurx own the online birth control space
Our partnership worked to establish Nurx not just as a rising star in the telehealth space, but as the authority for birth control services online.
Search query clicks
On-Site Content Strategy
By evaluating popular content and search terms, we determined that there was opportunity to gain ground by streamlining and optimizing existing content on the site as well as creating new content to fill gaps that existed.
Our objective was to create the most thorough, informative content available from any online provider. By producing a variety of general as well as specific topic pages, all closely aligned with the search intent of potential patients, we were able to capture clicks and improve SERP rankings along the acquisition funnel.