How Relevance Helped Drive a 279% Increase in MRR Over Nine Months for Gabb Wireless

Gabb originally came to us to help build brand credibility through press mentions. Three months into the partnership, we expanded scope to include onsite content in the form of guides and strategic blogs, and execution of a custom SEO strategy. Our goals included improving visibility for key target keywords to increase conversion rates. 


Organic traffic


Monthly Recurring Revenue


# of keywords in the top 10


Average improvement of keyword ranking




mentions and links from major publishers including:

Engagement Highlights


Over the course of nearly a year we’ve secured 29 mentions, including some features for Gabb at sites like Harvard Business Review, Entrepreneur, ReadWrite, and more. We positioned Gabb as a frontrunner in the kid phone industry and the founder, Stephen Dalby, as an innovative entrepreneur to watch.


Strategic backlinks helped boost the sites SEO, and we saw a significant jump in both number of keywords ranking and keywords in the top 10 and top 5 of their search results. This has helped Gabb show up as a top search result for valuable keywords.

Content Strategy

By utilizing a hub and spoke strategy on the site, we’ve been able to publish 35 blogs and 2 guides to help establish Gabb as a leader on kids phone and kids phone safety. The content has then helped to further enhance Gabb’s social media presence on Twitter, Facebook, LinkedIn, and Medium.