Fernando Labastida, Author at Relevance

Why Content Should Be Your Product, Not a Marketing Tactic

RelevanceJanuary 25, 2016139Views 0Likes 0Comments

“Content marketing is just solving the same problems that your product solves through media you create and promote.” This quote by Jay Acunzo of NextView ventures in his post Should Startups Blog? stopped me cold and made me re-think content marketing forever. Why did it have such an effect on me? Because it stated an obvious point…

Shortcut to ROI With the ‘Modified Content Marketing’ Approach

MiscellaneousSeptember 14, 2015109Views 0Likes 0Comments

If you don’t have the resources, in-house talent or patience for a long-term strategy, the modified content marketing approach could be the solution.

How to Enter the U.S. Market Using Content

MiscellaneousJanuary 27, 2015129Views 0Likes 0Comments

Content marketing has emerged as a key method for entering international markets – especially the U.S. market – saving you time, expenses and headaches.

Content Accountability: Make Every Asset Pull Its Weight

RelevanceSeptember 17, 2014294Views 0Likes 0Comments

The content marketing novelty appeal is over – now it’s time to prove ROI. Treat your content like sales people: they either close deals, or they’re fired.

Fernando Labastida

Why Content Should Be Your Product, Not a Marketing Tactic

Shortcut to ROI With the ‘Modified Content Marketing’ Approach

How to Enter the U.S. Market Using Content

Content Accountability: Make Every Asset Pull Its Weight

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