Cookie Policy
Relevance Growth Marketing Agency
Last Updated: September 17, 2025
What Are Cookies
Cookies are small text files that are stored on your computer or mobile device when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our site.
How We Use Cookies
Relevance uses cookies and similar tracking technologies to:
- Remember your preferences and settings
- Understand how visitors interact with our website
- Improve our website performance and user experience
- Deliver personalized content and advertisements
- Analyze website traffic and usage patterns
- Enable social media features
- Provide secure access to our services
Types of Cookies We Use
Essential Cookies
These cookies are necessary for our website to function properly and cannot be disabled. They include:
- Session cookies: Allow you to navigate our website and use essential features
- Security cookies: Help protect against fraudulent activity and ensure secure connections
- Load balancing cookies: Distribute website traffic across our servers for optimal performance
Performance and Analytics Cookies
These cookies help us understand how visitors use our website so we can improve it:
- Google Analytics: Tracks website usage, visitor behavior, and traffic sources
- Hotjar: Records user interactions to help us improve website usability
- Performance monitoring: Measures page load times and technical performance
Functionality Cookies
These cookies remember your choices and preferences to enhance your experience:
- Language preferences: Remember your preferred language settings
- User interface preferences: Save your customization choices
- Form data: Remember information you’ve entered in contact forms
- Chat preferences: Maintain your chat settings and history
Marketing and Advertising Cookies
These cookies are used to deliver relevant advertisements and measure campaign effectiveness:
- Google Ads: Track conversions and optimize advertising campaigns
- Facebook Pixel: Measure ad performance and create custom audiences
- LinkedIn Insight Tag: Track website conversions from LinkedIn campaigns
- Retargeting cookies: Show relevant ads based on your website visits
- Attribution cookies: Track which marketing channels drive conversions
Social Media Cookies
These cookies enable social media features and functionality:
- LinkedIn: Enable LinkedIn sharing and login features
- Twitter: Allow Twitter content embedding and sharing
- YouTube: Enable video embedding and playback
- Facebook: Enable Facebook sharing and social plugins
Third-Party Cookies
Our website may contain cookies from third-party services, including:
- Google (Analytics, Ads, Tag Manager)
- Facebook/Meta Business Tools
- LinkedIn Marketing Solutions
- HubSpot (CRM and Marketing)
- Mailchimp (Email Marketing)
- Calendly (Scheduling)
- Typeform (Forms and Surveys)
These third parties may use cookies to collect information about your activities across different websites. Please refer to their respective privacy policies for more information about their cookie practices.
Cookie Duration
Cookies may be either:
- Session cookies: Temporary cookies that are deleted when you close your browser
- Persistent cookies: Remain on your device for a set period or until you delete them
Typical Cookie Lifespans:
- Essential cookies: Session-based or up to 1 year
- Analytics cookies: 2 years (Google Analytics default)
- Marketing cookies: 30 days to 2 years depending on the platform
- Social media cookies: Varies by platform (typically 1-2 years)
Managing Your Cookie Preferences
Browser Settings
You can control cookies through your browser settings:
Chrome:
- Click Menu (three dots) → Settings → Privacy and security → Cookies and other site data
- Choose your preferred cookie settings
Firefox:
- Click Menu → Settings → Privacy & Security → Cookies and Site Data
- Adjust your cookie preferences
Safari:
- Safari → Preferences → Privacy
- Manage cookie settings under “Cookies and website data”
Edge:
- Menu (three dots) → Settings → Cookies and site permissions
- Configure cookie settings
Opt-Out Tools
You can opt out of certain tracking cookies using these tools:
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Google Ads: Google Ad Settings
- Facebook: Facebook Ad Preferences
- Network Advertising Initiative: NAI Opt-out
- Digital Advertising Alliance: DAA Opt-out
Cookie Consent Management
When you first visit our website, you’ll see a cookie consent banner allowing you to:
- Accept all cookies
- Reject non-essential cookies
- Customize your cookie preferences by category
- Access detailed information about each cookie type
You can change your cookie preferences at any time by clicking the “Cookie Settings” link in our website footer.
Impact of Disabling Cookies
Disabling certain cookies may affect your website experience:
- Essential cookies: Website may not function properly
- Performance cookies: We cannot improve website performance based on usage data
- Functionality cookies: Your preferences and settings may not be saved
- Marketing cookies: You may see less relevant advertisements
- Social media cookies: Social sharing features may not work
Contact Information
If you have questions about our Cookie Policy, please contact us:
Tim Worstell – President
info@relevance.com
314-775-7913
Address: 4013 Frontgate Dr Suite 104, Columbia, MO 65203
United States
https://www.relevance.com/contact-us/
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. We will notify users of any material changes by posting the updated policy on our website with a new “Last Updated” date.
The current version of this policy is always available at: [website.com/cookie-policy]
Legal Basis for Processing
Our legal basis for using cookies includes:
- Legitimate interest: For analytics and performance cookies that help us improve our services
- Consent: For marketing and non-essential cookies where required by law
- Contractual necessity: For essential cookies required to provide our services
- Compliance: For cookies required to meet legal obligations
This Cookie Policy is part of our broader Privacy Policy. For information about how we collect, use, and protect your personal data, please review our complete Privacy Policy.
