Editorial Policy

Our Mission

Our mission is to demystify growth marketing strategies and tactics so that our readers can confidently build, scale, and optimize their marketing efforts. Whether you’re a startup founder launching your first campaign, a marketing manager looking to improve performance, or a business leader seeking to understand modern growth strategies, you have questions that need clear, actionable answers.

We’re committed to sharing proven methodologies, emerging trends, and practical insights that drive real business growth.

Important

At Relevance.com we aspire to provide the highest quality content produced by humans, for humans. It is against our guidelines to publish automatically generated content using AI (artificial intelligence) writing tools such as ChatGPT without substantial human review, editing, and expertise.

Editorial Principles

Actionable: Growth marketing is about results, not theory. We provide strategies, tactics, and frameworks you can implement immediately, backed by real case studies and measurable outcomes.

Unbiased: From marketing tool recommendations to channel strategy insights, we present balanced perspectives based on performance data and proven results. Our content is researched objectively and not written to favor any specific platform, tool, or vendor.

Data-Driven: Marketing decisions should be backed by evidence. We prioritize content that includes metrics, benchmarks, and concrete examples. Any claims or recommendations are supported by data, testing, or documented case studies. Please contact us at info@relevance.com if you have questions or feedback about our methodology.

Inclusive: We recognize that growth marketing works differently across industries, company sizes, and markets. Our content serves diverse businesses and marketing teams, acknowledging different budgets, resources, and growth stages.

Ethics

We are committed to following ethical marketing practices and transparent content creation. Our content upholds principles of being accurate and fair, providing genuine value, acting independently, and being accountable and transparent about our methods and potential conflicts of interest.

Relevance.com content is for informational and educational purposes and is not intended to substitute for professional marketing consultation or strategic advice tailored to your specific business situation.

Editorial Process

Our team of growth marketing experts and experienced practitioners write and manage all the articles you find on our blog. We don’t make specific recommendations for you to hire vendors or purchase tools without context. We do, however, provide relevant analysis, strategic insights, and educational information to help you make smarter, better-informed marketing decisions. Wherever possible we provide real examples and case studies that help put complex strategies and tactics into perspective.

Our editorial team continually evaluates articles across our site to flag any that contain information that may be outdated due to platform changes, algorithm updates, or industry shifts. Such articles are reviewed and updated or, if necessary, completely rewritten and re-tested. Our network of experienced marketing practitioners assists with our updating efforts. Articles that have been updated are date-stamped to reflect this.

Quality Standards

Every article you see has multiple people behind it, continually working to ensure that it is responsible, accurate, actionable, helpful, and reflective of our editorial principles.

Our editorial team approves all content topics independently, and our contributors each have deep expertise in growth marketing, performance marketing, or specific marketing channels. Our team of editors and marketing practitioners review content to ensure it upholds our values of being actionable, inclusive, unbiased, and data-driven.

All staff are responsible for disclosing any potential conflicts of interest, including client relationships, tool partnerships, or financial incentives that could influence content.

Corrections

Relevance.com is committed to transparency when errors appear and to correcting them promptly. This applies to small and large mistakes, including data, case studies, and strategic recommendations. Corrections will be clearly noted on the page. When our content is factually correct but could be clearer or more detailed, articles may be updated without an editor’s note. Please report possible errors to info@relevance.com.

Contributors

Relevance.com contributors are carefully recruited and vetted. They are experienced growth marketers, performance marketing specialists, or experts in particular marketing channels and strategies. They are selected for their proven track record and ability to communicate complex marketing concepts in clear, actionable language.

Every article’s author or reviewer is listed at the top of the page and linked to their biography, where you can learn more about their credentials, experience, and expertise.

All contributors are required to uphold the editorial guidelines listed above and disclose any potential conflicts of interest.

Third-Party Content

We do not publish third-party content on our blog. All recommendations and insights are created by our staff and vetted contributors. While we may reference industry reports, case studies, or best practices from other sources during our research, all content is original and reflects our independent analysis and expertise.

Warranty and Liability Disclaimer

The strategies, opinions, and analyses expressed on Relevance.com are for informational and educational purposes only and should not be considered individual business advice or recommendations to implement any specific marketing strategy without proper consideration of your unique situation. Though we believe the information provided is reliable based on our experience and research, we do not warrant that any specific results will be achieved. The marketing strategies described may not be suitable for all businesses or industries. Because market conditions, platform algorithms, and consumer behavior are subject to rapid change, all content is rendered as of the date of posting and may change without notice.

Since each business situation is unique, qualified marketing professionals should always be consulted before making significant marketing investments or strategic decisions. Relevance.com makes no representations or warranties as to specific outcomes or results from implementing the strategies discussed.

How We Operate

We’re able to offer valuable marketing insights and educational content by working with clients who value our expertise and by building relationships with marketing tool partners. This can take different forms:

Client Work: We work with select clients on growth marketing projects. Our content may reference learnings from client work (with permission and anonymized as appropriate), but client relationships do not influence our editorial recommendations.

Tool Partnerships: We may have affiliate relationships with marketing tools we recommend. When we include affiliate links, they will be clearly marked. Whether or not we have a partnership does not change our editorial assessment of tools or platforms.

Speaking and Consulting: Our team members may speak at conferences or provide consulting services. These relationships do not influence our editorial content but may be disclosed when relevant.

We maintain strict editorial independence for all content. If a tool or strategy delivers results, we’ll share that insight regardless of any business relationship. If we believe an approach is ineffective, we’ll communicate that honestly, even if we have a partnership with the company involved.