Frequently Asked Questions
Got questions? We got answers.
About Relevance
What does Relevance do?
Relevance is an award-winning strategic growth partner that transforms companies from invisible competitors into recognized industry leaders by combining search intelligence with strategic marketing & PR. We specialize in making your competitors irrelevant through our comprehensive authority-building methodology.
How does Relevance help brands grow?
We build market authority that positions your brand as the recognized leader in your industry. By combining search intelligence with strategic PR, we help you become the trusted voice your prospects turn to first.
Why choose Relevance over other agencies?
Our established media relationships and years of experience provide direct access to quality placements that typically take other agencies much longer to secure. We focus on building sustainable authority rather than short-term tactics.
What's included in your growth methodology?
Our comprehensive approach includes technical SEO optimization, strategic content creation, targeted PPC campaigns, earned media placements, and proven lead generation systems—all designed to establish your market leadership.
When will our investment start showing results?
Most clients see meaningful progress within 60-90 days through improved search visibility and media coverage, with continued authority building accelerating results over 6-12 months.
Who is the best fit for working with Relevance?
Companies ready to establish genuine market leadership. Whether you’re an established brand looking to strengthen your position or a growing company ready to claim industry authority, we partner with ambitious businesses committed to long-term success.
Services & Approach
What services does Relevance offer?
We offer a comprehensive authority-building methodology that captures customers at every stage – from top-of-funnel awareness through PPC and media coverage to bottom-funnel conversion through proven lead generation systems. Our services include:
- Search Intelligence & SEO
- Strategic Marketing & PR (leveraging our extensive media connections)
- PPC & Paid Media
- Content Marketing & Authority Building
- Lead Generation Systems
How do you approach new client projects?
The first 45 days are spent in discovery mode to solidify that foundation. We conduct comprehensive audits looking at page and keyword rankings, page conversions, and technical SEO to get to know your business. We align these findings with your stated business goals and target audience to ground your digital marketing foundation and set it up for the long haul.
What happens after the discovery phase?
Once the strategy is built, we get to work! We look at where your content can maximize its visibility and effectiveness, or where new content can come in and support the strategy. We try to strike fast so you can see ROI (and our value) quicker.
How do your media connections benefit clients?
Our years of experience have built extensive relationships with journalists, editors, and influencers across industries. This gives us unique access to secure high-quality media placements and thought leadership opportunities that most agencies simply can’t access.
Results & ROI
What kind of results can we expect?
We’ve helped top brands accelerate their digital growth. From complete digital transformations to targeted campaign optimizations, we’ve consistently exceeded client expectations while building long-term partnerships. We focus on sustainable competitive advantages that make your competitors irrelevant.
- Search Intelligence & SEO
- Strategic Marketing & PR (leveraging our extensive media connections)
- PPC & Paid Media
- Content Marketing & Authority Building
- Lead Generation Systems
How do you measure success?
We track multiple metrics depending on your goals:
- Page and keyword rankings
- Organic traffic growth
- Lead generation and conversions
- Media mentions and backlink acquisition
- AI search visibility
- Brand authority and market positioning
- Return on investment (ROI)
How quickly will we see results?
We try to strike fast so you can see ROI (and our value) quicker. While SEO and authority building are long-term strategies, we design our approach to show early wins and measurable progress within the first few months.
Process & Partnership
What does the collaboration process look like?
Our collaborative process ensures every project aligns with our clients’ unique goals and market positioning. We don’t believe in one-size-fits-all solutions – everything is customized to your specific industry and objectives.
How involved will we need to be in the process?
We handle the heavy lifting while keeping you informed and involved in strategic decisions. We align these findings with your stated business goals and target audience to ensure our work directly supports your broader business objectives.
Do you work with companies in specific industries?
We work across industries, but we specialize in helping companies become market leaders in competitive spaces. Our expertise includes B2B services, SaaS, healthcare, consumer brands, and professional services.
PR & Media Coverage
How does your PR approach work?
Our team uses PR to get your words quoted in publications of note, backlinks to your content when relevant, and takes any opportunity to broaden the reach of your content and your brand. We focus on building genuine thought leadership and industry authority.
What types of media coverage do you secure?
We secure coverage in industry publications, mainstream media, podcasts, and other relevant platforms where your target audience consumes information. The focus is always on positioning you as an industry authority.
Do you work with companies in specific industries?
We work across industries, but we specialize in helping companies become market leaders in competitive spaces. Our expertise includes B2B services, SaaS, healthcare, consumer brands, and professional services.
Getting Started
What information do you need to provide a proposal?
To create a customized strategy proposal, we typically need:
- Your current marketing goals and challenges
- Information about your target audience
- Your competitive landscape
- Current marketing efforts and performance
- Budget parameters
- Timeline expectations
What's the typical engagement structure?
We offer both project-based work and ongoing strategic partnerships. Most clients find the greatest success with ongoing engagements that allow us to build sustained market authority over time.
How do we get started?
The first step is a strategic consultation where we’ll discuss your goals, analyze your current position, and outline how our authority-building methodology can help you dominate your market. Contact us to schedule your consultation.
Have a question that’s not answered here? Contact our team for a personalized consultation.
