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PR & Media Visibility

Relevance established MBS Works as the definitive 'workplace relationship' expert.

12

Strategic media placements in top-tier publications.

1

Featured expert placement

90%

AI visibility for industry-specific queries.

MBS Works, led by Michael Bungay Stanier (MBS), is a platform offering tools, books, and ideas focused on leadership coaching, personal development, and fostering curiosity to help people find direction and make a difference, particularly through asking questions rather than giving advice

Industry: Coaching & Professional Training

Location: Toronto, Canada

Services Provided: Digital PR

Challenges

Michael Bungay Stanier, bestselling author and leadership coach, was preparing to launch his new book “How to Work with (Almost) Anyone” in a crowded marketplace of business and leadership content. While Michael had established credibility with previous works, the challenge was breaking through the noise of countless leadership books and positioning this new release as essential reading for business leaders.

The business book market presents unique challenges for authors seeking to establish thought leadership. With thousands of leadership and workplace books published annually, even established authors face difficulty securing meaningful media attention that translates into sales and long-term authority building.

Michael needed to differentiate his workplace relationship expertise from the broader leadership category while securing high-profile media placements that would reach key business decision-makers. The goal extended beyond simple book promotion to establishing sustained recognition as the go-to expert for workplace relationships and leadership coaching.

The campaign required coordination with the publisher’s existing efforts while developing a strategic media approach that would maximize impact during the critical launch window and create lasting authority beyond the initial promotional period.

Growth summary

Our targeted approach successfully secured 12 strategic media placements around the book launch, providing extensive coverage across major business publications. These placements included features, expert mentions, and inclusion in authoritative expert lists that reached key business leader audiences during the critical launch period.

The variety of placement types ensured multiple touchpoints with potential readers while establishing credibility through association with trusted business media brands. Each placement reinforced Michael’s positioning as the workplace relationship expert while providing different angles and perspectives on his expertise.

The campaign achieved featured placement on Forbes expert lists and secured coverage across NASDAQ, ReadWrite, MSN, Under30CEO, and Inc. Magazine. These premium publication features provided the credibility and reach necessary to establish Michael as a recognized authority in the business leadership space.

The Forbes expert list inclusion was particularly significant as it positioned Michael alongside other recognized business thought leaders, providing ongoing credibility that extends beyond individual article placements. This type of recognition creates compound value for future media opportunities and speaking engagements.

Media Coverage: 12 strategic media placements secured during book launch period

Premium Publications: Featured coverage across Forbes, NASDAQ, ReadWrite, MSN, Under30CEO, and Inc. Magazine

Authority Recognition: Achieved featured placement on Forbes expert lists

Platform Building: Established sustainable thought leadership positioning for ongoing opportunities

Expertise Positioning: Successfully differentiated as workplace relationship expert vs. generic leadership content

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