Search & Content Growth

Relevance transformed Nurx's organic search into their primary acquisition channel.

700+

Strategic media placements in relevant publications over 36 months.

6x

Increase in organic customer acquisition. (4.8% to 28.7%)

49.7% YOY

Organic traffic increases year-over-year.

Nurx is a telehealth platform providing accessible healthcare, primarily for women, by connecting users with licensed medical providers for online consultations to get prescriptions and treatments delivered discreetly, including birth control, mental health support (anxiety/depression meds), dermatology (acne, anti-aging), STI testing/treatment, migraine relief, and weight management, often with free shipping and options for uninsured individuals.

Industry: Telehealth & Women’s Health

Location: San Francisco, CA

Services Provided: Search & Content Growth

Challenges

Nurx provides online healthcare services, making essential medical care more accessible through digital platforms. Operating in the highly competitive and regulated telehealth space, Nurx faced the significant challenge of establishing visibility and credibility in a market dominated by established healthcare providers and emerging digital health startups.

The telehealth industry presents unique challenges for digital marketing due to strict healthcare regulations, high competition for medical keywords, and the critical need for trust and authority when dealing with health-related services. Traditional healthcare providers had significant advantages in search rankings due to their established domain authority and extensive content libraries.

Despite offering valuable healthcare services, Nurx was heavily dependent on paid advertising for customer acquisition, with organic search representing only 4.8% of their user acquisition. This over-reliance on paid channels created vulnerability to rising advertising costs and platform changes while limiting their ability to build sustainable, long-term growth.

The company needed to establish themselves as a trusted authority in digital healthcare access while building organic search visibility that could compete with established medical institutions and reduce their dependency on paid acquisition channels.

The results

Data, graphs, & analytics that speak for themselves.

Growth summary

The comprehensive strategy delivered remarkable transformation in Nurx’s customer acquisition model. Organic traffic grew by 49.7% year-over-year, establishing strong momentum in the highly competitive digital healthcare market and proving that focused SEO could compete effectively against established medical institutions.

This growth was particularly significant because it represented qualified patients actively searching for healthcare solutions, resulting in higher-quality leads compared to interruptive advertising channels.

The most dramatic transformation occurred in the role of organic search within Nurx’s acquisition strategy. Organic search as a source of user acquisition grew from 4.8% to 28.7%, representing nearly a 6x increase in search-driven customer acquisition.

This shift demonstrated the effectiveness of the keyword and content strategy in capturing patients during their research and decision-making process, when they were actively seeking healthcare solutions rather than being interrupted by advertising.

The success in organic search enabled Nurx to reduce their dependency on paid advertising while building a sustainable, long-term growth foundation. Unlike paid advertising that requires ongoing investment to maintain results, the organic search authority created compound value that continued growing over time.

This transformation provided Nurx with greater control over their customer acquisition costs and reduced vulnerability to advertising platform changes, while establishing a more predictable and scalable growth model for the future.