Paid Media

Odds are that your company already has a team of people focusing on delivering effective, up to date marketing campaigns, to your client base and potential future clients. However, just how much do you actually…

148
06/13
Nika Goddard

Why Every Company Needs Media Monitoring

148
06/13
Nika Goddard

PAID MEDIA

Become a Superstar: The Ultimate Cheat Sheet to Affiliate Marketing

One of the primary goals for many bloggers everywhere is making money even as they sleep. This is how you’ll probably imagine it works. You start your blog, get a few readers and offer them…

150
06/08
Ashley Lipman

Become a Superstar: The Ultimate Cheat Sheet to Affiliate Marketing

150
06/08
Ashley Lipman

SPONSORED

Facebook Tests Search Engine for Influencer Marketing

“Branded Content Matching” Makes it Easy for Brands and Social Media Creators to Team Up Facebook is tapping into the growing popularity of influencer marketing by testing a new tool that will match marketers with…

167
05/21
Genevieve Dietz

Facebook Tests Search Engine for Influencer Marketing

68
05/21
Lily Kaligian

SEARCH ENGINE MARKETING, CONTENT PROMOTION, CONTENT MARKETING

How to Decide on a Marketing Budget

Marketing is extraordinarily important. You have to spend money to make money, but you want to be sure that what you’re spending is proportional to what you’re making. Businesses of varying sizes will be working…

68
06/05
Lily Kaligian

68
06/05
Lily Kaligian

PAID MEDIA, TECHNOLOGY

Harnessing the Power of Paid-Media by Artificial Intelligence Integration

The age of AI is here. Although the phenomenon has been in existence for some time, radical technological advancements in the past few years have pushed AI to a whole new level. The growth is…

201
05/30
Rahul Saini

Harnessing the Power of Paid-Media by Artificial Intelligence Integration

201
05/30
Rahul Saini

SEARCH ENGINE MARKETING, SEO

Why White Label SEO and How It Helps Your Agency Grow

There comes a time when your agency will hit a wall. That wall can come in different forms: lack of personnel, difficulty in executing tasks beyond your expertise, and monthly revenue that seems to have…

190
05/25
Itamar Gero

Why White Label SEO and How It Helps Your Agency Grow

190
05/25
Itamar Gero

SOCIAL PROMOTION, PAID MEDIA, SHARED MEDIA

Four Vital Baby Steps To Building Your YouTube Brand

It’s clearer than ever that brand marketers that win in 2018 and beyond will do so by creating stellar video content. When you get a handle on how to get started, set goals and execute…

324
05/24
Lerone Graham

324
05/24
Lerone Graham

CONTENT DISTRIBUTION, VIDEO, CONTENT MARKETING

Visual Content Marketing: Why It Matters and How It Differs from Content Writing

Content is king in digital marketing, with written words still ruling today. But a content marketing trend has become so mainstream it’s hard to ignore its value: visual content. No wonder Facebook and YouTube are…

137
05/24
Aby Nicole League

Visual Content Marketing: Why It Matters and How It Differs from Content Writing

137
05/24
Aby Nicole League

SPONSORED

Amazon Tests Ad Retargeting Tool

Amazon Poses a Potential Threat to Revenue Stream Giants Amazon is planning on disrupting the digital ad market in a major way by introducing a new digital ad display for marketplace sellers. Per a report…

106
05/15
Genevieve Dietz

43
05/15
Catherine Park

SEARCH ENGINE MARKETING, SEO

How to Budget for SEO in 2018

There are two traps most companies fall into when it comes to SEO; failure to set a clear strategy and not setting a budget. If you ever make these mistakes, prepare to waste time and…

43
05/23
Catherine Park

43
05/23
Catherine Park

CONTENT DISTRIBUTION, CONTENT PROMOTION, MICRO-CONTENT, LONG FORM CONTENT

Top 5 Content Management Tools You Should Use in 2018 and Beyond

Introduction In the age of modern technology, people are consuming content continuously, be it from their smartphones, their laptop or their television, etc. The volume of content they’re consuming has increased significantly, thus it is…

156
05/18
Martin Sumichrast

Top 5 Content Management Tools You Should Use in 2018 and Beyond

156
05/18
Martin Sumichrast

FACEBOOK, INSTAGRAM, LINKEDIN, SOCIAL PROMOTION, SHARED MEDIA

Why Brands Have To Manage Follower Expectations On Social Media

It’s only a tweet. There’s no harm done. It’s just banter. That’s not how Mauricio Pochettino saw it. Or, indeed, Harry Kane. When the official Twitter account of the Football Association sent a tweet lightly…

38
05/16
Jayce Redford

Why Brands Have To Manage Follower Expectations On Social Media

38
05/16
Jayce Redford

PAID MEDIA

Is Billboard Advertising Effective in 2015?

Combining inbound tactics and tracking technology with traditional advertising vehicles can breathe new life into a seemingly antiquated approach.

26.1K
08/17
Dan Moyle

Is Billboard Advertising Effective in 2015?

26.1K
08/17
Dan Moyle

FACEBOOK, SOCIAL PROMOTION, PAID MEDIA, SHARED MEDIA

The Surprising Link Between Paid and Organic Viral Reach on Facebook

The old wives’ tale says that if engagement is high, it'll result in viral reach. Research suggests that you shouldn’t take that to the bank just yet.

21.5K
01/20
Dennis Yu

The Surprising Link Between Paid and Organic Viral Reach on Facebook

21.5K
01/20
Dennis Yu

EARNED MEDIA, VIDEO, OWNED MEDIA, PAID MEDIA

Introducing the Content Promotion Ecosystem

In effort to clear confusion about content promotion channels and the tools used to tap into them, I present to you The Content Promotion Ecosystem.

16.6K
07/02
Chad Pollitt

Introducing the Content Promotion Ecosystem

16.6K
07/02
Chad Pollitt

EARNED MEDIA, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, SHARED MEDIA

The 4 P’s of Global Content Marketing

Global marketing requires close collaboration between headquarters & local teams to achieve corporate goals. This updated version of the four P's can help.

14.8K
09/10
Pam Didner

14.8K
09/10
Pam Didner

NATIVE ADVERTISING, CONTENT PROMOTION, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, EXECUTIVE'S CORNER

Advertorials in the Age of Content Marketing and Promotion

Tapping into large audiences through advertorials gives brands a quick way to break through the noise to get content seen and consumed.

12.4K
11/10
Chad Pollitt

Advertorials in the Age of Content Marketing and Promotion

12.4K
11/10
Chad Pollitt

NATIVE ADVERTISING, EARNED MEDIA, MEDIA RELATIONS, CONTENT CURATION, SOCIAL PROMOTION, INFLUENCER OUTREACH, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, SHARED MEDIA

13 Effective Content Amplification Strategies

Always have a clear answer to the question, “Who will share this and why?” to maximize the effectiveness of your content amplification strategies.

12.4K
10/06
Brandon Pindulic

13 Effective Content Amplification Strategies - Relevance

12.4K
10/06
Brandon Pindulic

FACEBOOK, NATIVE ADVERTISING, LINKEDIN, TWITTER, PAID MEDIA

Native Advertising Wars: Outbrain vs. Facebook vs. Twitter vs. LinkedIn

After spending $4,500 on native ads, this experiment suggests that content discovery networks are the most cost effective solution for scaling distribution.

12.1K
09/11
Chad Pollitt

12.1K
09/11
Chad Pollitt

PAID MEDIA

Why kissing frogs is soooo important … A cliché revisited

I’m 123 days late writing this post. I should have done it months, in fact, maybe years ago. I know I read the book when I was 8. But as the head of a rather…

11.3K
08/16
Neema Kapoor

Why kissing frogs is soooo important … A cliché revisited

11.3K
08/16
Neema Kapoor

FACEBOOK, NATIVE ADVERTISING, LINKEDIN, OTHER NETWORKS, SOCIAL PROMOTION, TWITTER, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, SHARED MEDIA

Content Promotion: Your Link Is Not Enough

Effective content promotion is more than just sharing links. A small effort to customize content promotion across multiple platforms can have a big impact.