Paid Media

How many times per day do you cue up your cloud-based voice assistance service to play your favorite song, set your alarm, check the score or remind you to perform a certain task at a…

10
10/18
Courtney Myers

Conversations and Conversions: How Chatbots and Messaging Apps are Changing the Game

10
10/18
Courtney Myers

EARNED MEDIA, RELATIONSHIP BUILDING, SOCIAL PROMOTION

B2B Public Relations and B2B Social Media: What’s working and What’s Not

Business to business PR continues to evolve. Today, in B2B marketing, thought leadership continues to lead the march, as smart public relations practitioners and marketing pros work together to build credibility, share of voice, visibility…

121
10/16
Chris Rosica

B2B Public Relations and B2B Social Media: What’s working and What’s Not

121
10/16
Chris Rosica

SEARCH ENGINE MARKETING, SEO, PAID MEDIA

How Is Cloud Computing Changing the Digital Marketing Industry?

Remember the last time you had to delete a ‘spammy’ email from your inbox or were forced to watch some app commercial each time you played your favorite mobile game? Well, that’s digital marketing for…

143
10/03
Cristopher Burge

How Is Cloud Computing Changing the Digital Marketing Industry?

143
10/03
Cristopher Burge

LEAD GENERATION, PAID MEDIA

Website Design Hacks to Turn Your Visitors into Paying Customers

Web design is the most crucial element of marketing campaigns especially if you are marketing online. The way you market your brand is how you get people’s attention and make them take action. Businesses often…

41
10/02
Loius Martin

Website Design Hacks to Turn Your Visitors into Paying Customers

41
10/02
Loius Martin

PAID MEDIA

Key Benefits and Pitfalls of Affiliate Marketing for Online Businesses

Affiliate marketing has been around for some time now due to its simplicity as a business model, and its potential for generating considerable amounts of income for the two parties involved – retailer and marketer.…

116
10/02
Robert Oldman

Key Benefits and Pitfalls of Affiliate Marketing for Online Businesses

116
10/02
Robert Oldman

SEO, PAID MEDIA

Top 10 SEO Tools for Auditing and Monitoring Website Performance

Are you happy with the performance of your website? Do you feel that it is providing high value for your business? Are you unable to make a judgment on whether the performance of your website…

250
10/01
Team Relevance

Top 10 SEO Tools for Auditing and Monitoring Website Performance

250
10/01
Team Relevance

INSTAGRAM, SOCIAL PROMOTION

4 Lessons in Instagram Marketing to Learn from These Brands

We love Instagram, don’t we? There’s something about those gorgeous images and videos that make us want to keep on scrolling through our feed for hours. A guilty pleasure, for sure. But, guess how many…

210
09/27
Chandrima Chakraborty

DIGITAL MARKETING, PAID MEDIA

What Motivates Consumers To “Know Before They Go”

It may seem counterintuitive, but mobile-influenced searches often start before a customer ever leaves their home or business. These searches are performed with specific goals and clear intent–e.g., intent to purchase, to visit, to get…

155
09/26
Ryan Gould

What Motivates Consumers To “Know Before They Go”

155
09/26
Ryan Gould

ADVERTISEMENT TYPE, SEARCH ENGINE MARKETING, SEO

Game-Changing Marketing Trends You Need to Follow

Marketing is an ever-changing animal. Just when you think you’ve got a handle on one aspect, something new comes along and you’re required to shift gears to keep up. New trends are continually emerging that…

839
09/14
Anita Alvarez

Game-Changing Marketing Trends You Need to Follow

839
09/14
Anita Alvarez

NATIVE ADVERTISING

4 Ways That Native Advertising Has Evolved in Today’s Marketing Strategy

Native advertising is closing in on its first decade as part of the digital mix. It has merged with modern advertising so gradually and totally that we hardly even noticed! Yet, the fact is, native…

229
08/22
Laura Kloot

4 Ways That Native Advertising Has Evolved in Today’s Marketing Strategy

229
08/22
Laura Kloot

PAID MEDIA

Is Billboard Advertising Effective in 2015?

Combining inbound tactics and tracking technology with traditional advertising vehicles can breathe new life into a seemingly antiquated approach.

27.2K
08/17
Dan Moyle

Is Billboard Advertising Effective in 2015?

27.2K
08/17
Dan Moyle

FACEBOOK, SOCIAL PROMOTION, PAID MEDIA, SHARED MEDIA

The Surprising Link Between Paid and Organic Viral Reach on Facebook

The old wives’ tale says that if engagement is high, it'll result in viral reach. Research suggests that you shouldn’t take that to the bank just yet.

23.7K
01/20
Dennis Yu

The Surprising Link Between Paid and Organic Viral Reach on Facebook

23.7K
01/20
Dennis Yu

EARNED MEDIA, VIDEO, OWNED MEDIA, PAID MEDIA

Introducing the Content Promotion Ecosystem

In effort to clear confusion about content promotion channels and the tools used to tap into them, I present to you The Content Promotion Ecosystem.

17.5K
07/02
Chad Pollitt

Introducing the Content Promotion Ecosystem

17.5K
07/02
Chad Pollitt

EARNED MEDIA, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, SHARED MEDIA

The 4 P’s of Global Content Marketing

Global marketing requires close collaboration between headquarters & local teams to achieve corporate goals. This updated version of the four P's can help.

15.9K
09/10
Pam Didner

15.9K
09/10
Pam Didner

NATIVE ADVERTISING, CONTENT PROMOTION, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, EXECUTIVE'S CORNER

Advertorials in the Age of Content Marketing and Promotion

Tapping into large audiences through advertorials gives brands a quick way to break through the noise to get content seen and consumed.

13.9K
11/10
Chad Pollitt

Advertorials in the Age of Content Marketing and Promotion

13.9K
11/10
Chad Pollitt

NATIVE ADVERTISING, EARNED MEDIA, MEDIA RELATIONS, CONTENT CURATION, SOCIAL PROMOTION, INFLUENCER OUTREACH, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, SHARED MEDIA

13 Effective Content Amplification Strategies

Always have a clear answer to the question, “Who will share this and why?” to maximize the effectiveness of your content amplification strategies.

13.2K
10/06
Brandon Pindulic

13 Effective Content Amplification Strategies - Relevance

13.2K
10/06
Brandon Pindulic

FACEBOOK, NATIVE ADVERTISING, LINKEDIN, TWITTER, PAID MEDIA

Native Advertising Wars: Outbrain vs. Facebook vs. Twitter vs. LinkedIn

After spending $4,500 on native ads, this experiment suggests that content discovery networks are the most cost effective solution for scaling distribution.

12.1K
09/11
Chad Pollitt

12.1K
09/11
Chad Pollitt

PAID MEDIA

Why kissing frogs is soooo important … A cliché revisited

I’m 123 days late writing this post. I should have done it months, in fact, maybe years ago. I know I read the book when I was 8. But as the head of a rather…

11.4K
08/16
Neema Kapoor

Why kissing frogs is soooo important … A cliché revisited

11.4K
08/16
Neema Kapoor

NATIVE ADVERTISING, PAID MEDIA

The What, Why, and How of Native Advertising

Native advertising has opened up exciting new opportunities - for advertisers and publishers alike - beyond what advertorials and display adverts can offer.