Paid Media

Twitter is one of the most powerful marketing tools on the Internet. Unlike many other social media sites, it is an open forum where almost all users have opted to keep their profiles from being private. It has a live update feed and search algorithm that…

With the onset of social media marketing and PPC campaigns with promised wider audiences and greater organic traffic, email marketing has begun to take a hit. Forbes, in this article, makes an apt analogy: they compare email marketing to a goose that…

There are many SEO best practices. Consider, for example, the fact that Google has at least 200 ranking factors influencing its search algorithm. A significant portion of these factors falls under the categories of “on-page” and “off-page” SEO. Think…

To make your potential patients aware that you exist and ready to serve them, you need an online presence. A business website is mandatory not only for family therapists but for any business under the sun and can be a powerful platform to communicate with…

The staggering impact of COVID-19 on businesses, which is already at this point in time undeniable, merits proactive - if not drastic - measures. It is a crisis that forces everyone’s hand, and much like any dire situation that does this, we should be as…

2020 has hit businesses hard so far: the Dow, Nasdaq, and S&P 500 have all lost at least one quarter of their value since February. As more and more companies either close up shop or move online, the need to tighten budgets is greater than ever.…

A recent study from TechnologyAdvice reveals that around 52 percent of the adult population has one or more than one social media accounts. Social media is getting a lot of engagement from people of all age groups, and if you have not yet leveraged the…

In the modern world, it's impossible to run a business without having a strong presence on the internet. The web has become an industry of its own, with entrepreneurs and venture capitalists looking to bring new ideas to market on a digital platform. …

In the digital age, those who cannot make money for themselves are missing out on fantastic financial opportunities. There are a ton of ways to make money online. Some marketers use online selling, using websites as catalogues and transaction interfaces.…

We’re all looking for that next hot tip on how to improve our social media performance, whether we’re just getting started or you’re a seasoned veteran running multiple accounts. The problem is, I see the same pieces of advice circulating on a…

Your small business needs to have a strong social media presence. We know you know this. But we also know that within the time, budget and personnel constraints that are inherent to marketing for small businesses, it’s hard to know how you can possibly…

Organic traffic is what every business desires to have but just creating a website and expecting visitors to make a beeline to use your products and/or services is not going to happen. You must have some truly good content on your website and to make that…

SEO experts employ various techniques to increase their brand’s search visibility. They create and optimize blogs, Infographic, images and so much more. But, one category of content remains underutilized, and that is video content. There is no denying…

Social media platforms are the dominant places for online marketing and advertising. As start-ups sign up their businesses for Facebook and Instagram accounts, competition between businesses grows increasingly fierce. And between the billions of videos…

Digital technologies have brought new possibilities for businesses in Singapore. Countless companies have been able to increase their bottom line, thanks to digital marketing. Search engine marketing, abbreviated as SEM, has had quite a good reception in…

Let's face it: Almost everything a business does online is to make sales in one way or another. If you're reading this blog, it's more likely than not that you're one of those businesses. Moreover, you may not be looking to launch a marketing campaign-…

Retargeting, even though put into effect relatively recently, became one of the most desirable tools in digital marketing if you are looking to turn one-time visitors into loyal consumers or clients. It is designed for successful marketing campaigns…

Many business newcomers for every industry are trying to find ways to stand out in a crowded and competitive market. Fortunately, technology is paving the way for start-ups to make an impact and reach their target audience through digital marketing.…