Paid Media

You probably heard about the hot water Facebook is in. The eyebrows raised over the way Cambridge Analytica and Facebook used consumer data is a definite red flag for everyone on social media. However, there…

182
04/25
Nick Rojas

3 Very Important Ways Blockchain Technology Will Save Social Media Marketing

182
04/25
Nick Rojas

SOCIAL PROMOTION, TECHNOLOGY

Why Does Your Company Need AI Powered Social Media Analytics?

The world of digital tools for business growth used to evolve every decade. Now, the renewal interval is less than a few years, and AI seems to be grabbing all the attention. It has surpassed…

123
04/24
Maria S

Why Does Your Company Need AI Powered Social Media Analytics?

123
04/24
Maria S

SPONSORED

Uberflip Brings Back Charity Ping Pong Tournament ‘Startupong’

Tech Startups Unite for a Good Cause On Wednesday, April 24th, Uberflip will host their fourth annual Startupong, a charity ping pong tournament in support of SickKids. This event will bring together several of Toronto’s…

824
03/15
Genevieve Dietz

Uberflip Brings Back Charity Ping Pong Tournament ‘Startupong’

125
03/15
Genevieve Dietz

PAID MEDIA, UNCATEGORIZED

Everything You Need to Know About Artificial Intelligence and Its Impact on Paid Media

This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native…

125
04/24
Genevieve Dietz

125
04/24
Genevieve Dietz

SEO, SOCIAL PROMOTION

Manage Your SEO And Social Media Marketing Campaign Better With These Effective Strategies!

Every business online must have an effective marketing strategy that focuses on SEO and social media management. This marketing strategy needs time and planning. Search engine optimization helps you get the visibility you deserve for…

162
04/20
Lucy Jones

Manage Your SEO And Social Media Marketing Campaign Better With These Effective Strategies!

162
04/20
Lucy Jones

CONTENT DISTRIBUTION, CONTENT MARKETING

How to Take the Headache Out of Content Marketing

Content marketing is sometimes considered too complex and complicated. The truth is that it doesn’t have to be. Many of today’s marketers have a difficult time wrapping their minds around the concept of a more…

129
04/18
Team Relevance

How to Take the Headache Out of Content Marketing

129
04/18
Team Relevance

NATIVE ADVERTISING

The 2018 Native Advertising Technology Landscape is Still Growing

I spent the last several months conducting copious amounts of research in the areas of native ad tech and artificial intelligence which culminated into the publication of two free ebooks. The first, “Everything You Need…

141
04/17
Chad Pollitt

141
04/17
Chad Pollitt

PAID MEDIA, EXECUTIVE'S CORNER

How The Marketing Team Gives The Business Its ROI?

Marketing is very likely one of the most misunderstood topics in all of business. What exactly do marketers do? Do they promote a product or service? Do they advertise it? Make deals with customers? Sell…

51
04/16
Helen Cartwright

How The Marketing Team Gives The Business Its ROI?

51
04/16
Helen Cartwright

RELATIONSHIP BUILDING, SEARCH ENGINE MARKETING

Online Reputation Management Tips for Starters

Online Reputation Management, otherwise popular by its acronym ORM, is a form of reputation management that encompasses various methodologies and practices for making, shaping, and maintaining the repute of an organization or individual or brand…

139
04/12
Vishal Vivek

Online Reputation Management Tips for Starters

139
04/12
Vishal Vivek

SOCIAL PROMOTION, SHARED MEDIA

Why Ongoing Video is Essential for Social Media

Both consumers and brands alike are using social media platforms to consume and create videos at a staggering rate. According to Cisco, a million minutes of video will be moving across the internet every second…

185
04/11
Eric Vidal

Why Ongoing Video is Essential for Social Media

185
04/11
Eric Vidal

SEARCH ENGINE MARKETING, OWNED MEDIA

Top 6 Selling Essentials for all eCommerce Startups in 2018

No one can deny that ecommerce is where the future of business is at right now. Ecommerce is fueled and propelled by the success of giants like Amazon and even relatively new players such as…

262
04/10
Gaurav Sharma

Top 6 Selling Essentials for all eCommerce Startups in 2018

262
04/10
Gaurav Sharma

PAID MEDIA

Is Billboard Advertising Effective in 2015?

Combining inbound tactics and tracking technology with traditional advertising vehicles can breathe new life into a seemingly antiquated approach.

25.3K
08/17
Dan Moyle

Is Billboard Advertising Effective in 2015?

25.3K
08/17
Dan Moyle

FACEBOOK, SOCIAL PROMOTION, PAID MEDIA, SHARED MEDIA

The Surprising Link Between Paid and Organic Viral Reach on Facebook

The old wives’ tale says that if engagement is high, it'll result in viral reach. Research suggests that you shouldn’t take that to the bank just yet.

20.8K
01/20
Dennis Yu

The Surprising Link Between Paid and Organic Viral Reach on Facebook

20.8K
01/20
Dennis Yu

EARNED MEDIA, VIDEO, OWNED MEDIA, PAID MEDIA

Introducing the Content Promotion Ecosystem

In effort to clear confusion about content promotion channels and the tools used to tap into them, I present to you The Content Promotion Ecosystem.

16.2K
07/02
Chad Pollitt

Introducing the Content Promotion Ecosystem

16.2K
07/02
Chad Pollitt

EARNED MEDIA, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, SHARED MEDIA

The 4 P’s of Global Content Marketing

Global marketing requires close collaboration between headquarters & local teams to achieve corporate goals. This updated version of the four P's can help.

13.7K
09/10
Pam Didner

13.7K
09/10
Pam Didner

FACEBOOK, NATIVE ADVERTISING, LINKEDIN, TWITTER, PAID MEDIA

Native Advertising Wars: Outbrain vs. Facebook vs. Twitter vs. LinkedIn

After spending $4,500 on native ads, this experiment suggests that content discovery networks are the most cost effective solution for scaling distribution.

11.9K
09/11
Chad Pollitt

11.9K
09/11
Chad Pollitt

NATIVE ADVERTISING, CONTENT PROMOTION, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, EXECUTIVE'S CORNER

Advertorials in the Age of Content Marketing and Promotion

Tapping into large audiences through advertorials gives brands a quick way to break through the noise to get content seen and consumed.

11.8K
11/10
Chad Pollitt

Advertorials in the Age of Content Marketing and Promotion

11.8K
11/10
Chad Pollitt

NATIVE ADVERTISING, EARNED MEDIA, MEDIA RELATIONS, CONTENT CURATION, SOCIAL PROMOTION, INFLUENCER OUTREACH, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, SHARED MEDIA

13 Effective Content Amplification Strategies

Always have a clear answer to the question, “Who will share this and why?” to maximize the effectiveness of your content amplification strategies.

11.5K
10/06
Brandon Pindulic

13 Effective Content Amplification Strategies - Relevance

11.5K
10/06
Brandon Pindulic

PAID MEDIA

Why kissing frogs is soooo important … A cliché revisited

I’m 123 days late writing this post. I should have done it months, in fact, maybe years ago. I know I read the book when I was 8. But as the head of a rather…

11.3K
08/16
Neema

Why kissing frogs is soooo important … A cliché revisited

11.3K
08/16
Neema

FACEBOOK, NATIVE ADVERTISING, LINKEDIN, OTHER NETWORKS, SOCIAL PROMOTION, TWITTER, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, SHARED MEDIA

Content Promotion: Your Link Is Not Enough

Effective content promotion is more than just sharing links. A small effort to customize content promotion across multiple platforms can have a big impact.