Paid Media

How many times per day do you cue up your cloud-based voice assistance service to play your favorite song, set your alarm, check the score or remind you to perform a certain task at a…
Conversations and Conversions: How Chatbots and Messaging Apps are Changing the Game
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  • 10/18
  • Courtney Myershttps://www.relevance.com/wp-content/uploads/2018/05/Courtneym.jpeg
Business to business PR continues to evolve. Today, in B2B marketing, thought leadership continues to lead the march, as smart public relations practitioners and marketing pros work together to build credibility, share of voice, visibility…
B2B Public Relations and B2B Social Media: What’s working and What’s Not
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  • 10/16
  • Chris Rosicahttps://www.relevance.com/wp-content/uploads/2017/07/Chris_4732-150x150.jpg
Remember the last time you had to delete a ‘spammy’ email from your inbox or were forced to watch some app commercial each time you played your favorite mobile game? Well, that’s digital marketing for…
How Is Cloud Computing Changing the Digital Marketing Industry?
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  • 10/03
  • Cristopher Burgehttps://www.relevance.com/wp-content/uploads/2018/10/photo.jpg
Web design is the most crucial element of marketing campaigns especially if you are marketing online. The way you market your brand is how you get people’s attention and make them take action. Businesses often…
Website Design Hacks to Turn Your Visitors into Paying Customers
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  • 10/02
  • Loius Martinhttps://www.relevance.com/wp-content/uploads/2018/05/icon-user-default.png
Affiliate marketing has been around for some time now due to its simplicity as a business model, and its potential for generating considerable amounts of income for the two parties involved – retailer and marketer.…
Key Benefits and Pitfalls of Affiliate Marketing for Online Businesses
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  • 10/02
  • Robert Oldmanhttps://www.relevance.com/wp-content/uploads/2018/05/icon-user-default.png
Are you happy with the performance of your website? Do you feel that it is providing high value for your business? Are you unable to make a judgment on whether the performance of your website…
Top 10 SEO Tools for Auditing and Monitoring Website Performance
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  • 10/01
  • Team Relevancehttps://www.relevance.com/wp-content/uploads/2018/04/abe33d305f396e102862bbfd93983061.png
We love Instagram, don’t we? There’s something about those gorgeous images and videos that make us want to keep on scrolling through our feed for hours. A guilty pleasure, for sure. But, guess how many…
4 Lessons in Instagram Marketing to Learn from These Brands
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  • 09/27
  • Chandrima Chakrabortyhttps://www.relevance.com/wp-content/uploads/2018/09/chandrima-chakraborty.jpeg
It may seem counterintuitive, but mobile-influenced searches often start before a customer ever leaves their home or business. These searches are performed with specific goals and clear intent–e.g., intent to purchase, to visit, to get…
What Motivates Consumers To “Know Before They Go”
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  • 09/26
  • Ryan Gouldhttps://www.relevance.com/wp-content/uploads/2018/09/Ryan-Gould-150x150.jpg
Marketing is an ever-changing animal. Just when you think you’ve got a handle on one aspect, something new comes along and you’re required to shift gears to keep up. New trends are continually emerging that…
Game-Changing Marketing Trends You Need to Follow
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  • 09/14
  • Anita Alvarezhttps://www.relevance.com/wp-content/uploads/2018/09/Anita.png
Native advertising is closing in on its first decade as part of the digital mix. It has merged with modern advertising so gradually and totally that we hardly even noticed! Yet, the fact is, native…
4 Ways That Native Advertising Has Evolved in Today’s Marketing Strategy
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  • 08/22
  • Laura Kloothttps://www.relevance.com/wp-content/uploads/2018/08/Laura-Kloot-profile-image-150x150.jpg
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