Paid Media

Are strategy and documented planning cornerstones of  business success? Or is it smarter to have an action first philosophy which allows you to learn from your mistakes faster? Hmmm. SOOOO MUCH has been written about…
Content Marketing Plans and Strategy – Beginning of the End?
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  • 08/20
  • Neema Kapoorhttps://www.relevance.com/wp-content/uploads/2018/06/Neema.jpg
Brainstorm, map out a plan, create, polish. These are the necessary steps to consider before publishing. As a content writer, you must make sure you include all these steps into your routine. If you miss…
9 Important Points to Check Before Content Publishing
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  • 08/16
  • Susan Saurelhttps://www.relevance.com/wp-content/uploads/2018/08/biopic-150x150.jpg
Social media is a big world that marketers can tap into to increase their outreach. Today, many social media marketers take human psychology into consideration when they promote a brand on social media. In technical…
Neuromarketing: 6 Examples of Brands Using Psychology in Social Media Marketing!
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  • 08/10
  • Ishika Agarwalhttps://www.relevance.com/wp-content/uploads/2018/08/ishika-150x150.jpg
Instagram is a very powerful social media website. The networking platform has grown to over a billion users every month. This is perhaps one of the reasons why there are an increasing number of tools…
9 Instagram Tools to Help You Build Your Following in 2018
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  • 08/07
  • Marquishttps://www.relevance.com/wp-content/uploads/2018/08/Marquis-150x150.jpg
Establishing an online presence is one of the most important things you need to do when launching a startup. Without it, your fledgling company will have a hard time attracting a critical mass of supporters,…
10 Do’s and Don’ts for Startups: Social Media Strategy, Website Ideas, SEO Tactics
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  • 08/07
  • Hannah Belgerhttps://www.relevance.com/wp-content/uploads/2018/08/Hannah-150x150.png
Some of us believe that SEO is the only way to boost website traffic. Does the increase in website traffic always result in higher conversion rates? Will catering to a broader audience still boost your…
How Is Relying on SEO Exclusively for Website Traffic Bad for Your Business?
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  • 08/03
  • Lucy Joneshttps://www.relevance.com/wp-content/uploads/2018/05/lucu.jpeg
When Twitter purchased Periscope in 2015, it began a new era of social media marketing we know today as “live streaming”. The experts dubbed it as the next big thing since it was an inexpensive…
Is Live Streaming The Future Of Social Media?
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  • 08/01
  • Margaret Joneshttps://www.relevance.com/wp-content/uploads/2018/08/margaretjones.jpeg
In today’s business landscape, you need to have your strategy and branding in place so that you can thrive. If you’re an entrepreneur, the way you handle your strategy is even more important, since first-time…
How Entrepreneurs Can Make Their Brand Stand Out
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  • 07/30
  • Lerone Grahamhttps://www.relevance.com/wp-content/uploads/2018/05/Lerone-Graham.jpeg
Merkle, a global performance marketing agency, recently released its quarterly Digital Marketing Report detailing its findings in paid search, organic search and social, display and paid social, Amazon ads, and comparison shopping engines. Rather than tackle all…
Facebook Spending is Going Up
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  • 07/25
  • Chad Pollitthttps://www.relevance.com/wp-content/uploads/2018/02/Chad-150x150.jpg
Monetized customer engagement is the holy grail of branding and marketing activities, but what does it take to achieve this objective? Visual content is the answer. This content can take several forms, including photographs, images,…
4 Ways to Increase Engagement through Web Videos
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  • 07/25
  • Brian Hugheshttps://www.relevance.com/wp-content/uploads/2018/07/Brian-Hughes-Headshot-New-150x150.jpg
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