Paid Media

Ever since the dawn of the social media age, marketers have been in an ongoing race to capitalize on the vast audiences now found on a variety of social platforms. Of course, there’s one social…

142
12/13
Philip Piletic

As Teens Flee Facebook, Marketers Should Turn to Snapchat

142
12/13
Philip Piletic

SOCIAL PROMOTION, SHARED MEDIA

5 Tips to Nail a Product Launch on Social Media

There are few if any technological platforms that have captured the public imagination, and public adoption, more than social media. A study by Statista predicts that social media networks in total will capture a staggering…

187
12/12
Jen McKenzie

5 Tips to Nail a Product Launch on Social Media

187
12/12
Jen McKenzie

SPONSORED

PPC: What Should Marketers Consider in 2019

The end of the year is fast approaching. Consequently, it is time for brand marketers to take stock of the return on investment (ROI) of their 2018 marketing spend. This assessment, in turn, will provide…

159
11/29
Sumeet

PPC: What Should Marketers Consider in 2019

475
11/29
Paul Granger

SEARCH ENGINE MARKETING, OWNED MEDIA

Internet Marketing Tips For 2019 Revealed By Top Online Marketers

TIP #1: “Follow influencers movements and pitch a similar contribution to the same websites they appear on, here is a cool hack to find sites your influencers have been mentioned on using one of my…

475
12/11
Paul Granger

475
12/11
Paul Granger

LINKEDIN, SOCIAL PROMOTION

4 Reasons You Should Use LinkedIn As A B2B Marketer

LinkedIn is one of the oldest social networks in the world. Today, it boasts of more than 600 million registered accounts, of which more than half are active. Business professionals around the world use LinkedIn…

268
11/28
Steven Garland

4 Reasons You Should Use LinkedIn As A B2B Marketer

268
11/28
Steven Garland

SOCIAL PROMOTION, SHARED MEDIA

Leveraging Social Media Data to Create Robust Buyer Personas

When it comes to your marketing campaigns, arguably no element is more important than that of audience analysis. Why? Understanding precisely who is buying your products or patronizing your services is essential to creating promotional…

162
11/12
Courtney Myers

Leveraging Social Media Data to Create Robust Buyer Personas

162
11/12
Courtney Myers

SEO, PAID MEDIA

How to Rank Your Local Business with Local SEO Services

Whether you’re looking for an amazing coffee place in the heart of Manhattan, or you need to have your hair cut, what is the first thing that you do to begin your quest? You Google…

194
11/02
Nate Vickery

How to Rank Your Local Business with Local SEO Services

194
11/02
Nate Vickery

PAID MEDIA, TECHNOLOGY

Conversations and Conversions: How Chatbots and Messaging Apps are Changing the Game

How many times per day do you cue up your cloud-based voice assistance service to play your favorite song, set your alarm, check the score or remind you to perform a certain task at a…

227
10/18
Courtney Myers

Conversations and Conversions: How Chatbots and Messaging Apps are Changing the Game

227
10/18
Courtney Myers

VIDEO, PAID MEDIA

4 Essentials to Start an E-Commerce Store

E-commerce continues to make up of the overall retail market, which is forecasted to surpass $600 billion in U.S. revenue by 2021 and exceed $4.8 trillion worldwide. Big players like Amazon, Alibaba, JD.com, eBay have…

137
10/04
Kayla Eric

4 Essentials to Start an E-Commerce Store

137
10/04
Kayla Eric

SEARCH ENGINE MARKETING, SEO, PAID MEDIA

How Is Cloud Computing Changing the Digital Marketing Industry?

Remember the last time you had to delete a ‘spammy’ email from your inbox or were forced to watch some app commercial each time you played your favorite mobile game? Well, that’s digital marketing for…

167
10/03
Cristopher Burge

How Is Cloud Computing Changing the Digital Marketing Industry?

167
10/03
Cristopher Burge

LEAD GENERATION, PAID MEDIA

Website Design Hacks to Turn Your Visitors into Paying Customers

Web design is the most crucial element of marketing campaigns especially if you are marketing online. The way you market your brand is how you get people’s attention and make them take action. Businesses often…

53
10/02
Loius Martin

53
10/02
Loius Martin

PAID MEDIA

Is Billboard Advertising Effective in 2015?

Combining inbound tactics and tracking technology with traditional advertising vehicles can breathe new life into a seemingly antiquated approach.

27.8K
08/17
Dan Moyle

Is Billboard Advertising Effective in 2015?

27.8K
08/17
Dan Moyle

FACEBOOK, SOCIAL PROMOTION, PAID MEDIA, SHARED MEDIA

The Surprising Link Between Paid and Organic Viral Reach on Facebook

The old wives’ tale says that if engagement is high, it'll result in viral reach. Research suggests that you shouldn’t take that to the bank just yet.

24.8K
01/20
Dennis Yu

The Surprising Link Between Paid and Organic Viral Reach on Facebook

24.8K
01/20
Dennis Yu

EARNED MEDIA, VIDEO, OWNED MEDIA, PAID MEDIA

Introducing the Content Promotion Ecosystem

In effort to clear confusion about content promotion channels and the tools used to tap into them, I present to you The Content Promotion Ecosystem.

17.9K
07/02
Chad Pollitt

Introducing the Content Promotion Ecosystem

17.9K
07/02
Chad Pollitt

EARNED MEDIA, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, SHARED MEDIA

The 4 P’s of Global Content Marketing

Global marketing requires close collaboration between headquarters & local teams to achieve corporate goals. This updated version of the four P's can help.

16.8K
09/10
Pam Didner

16.8K
09/10
Pam Didner

NATIVE ADVERTISING, CONTENT PROMOTION, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, EXECUTIVE'S CORNER

Advertorials in the Age of Content Marketing and Promotion

Tapping into large audiences through advertorials gives brands a quick way to break through the noise to get content seen and consumed.

14.7K
11/10
Chad Pollitt

Advertorials in the Age of Content Marketing and Promotion

14.7K
11/10
Chad Pollitt

NATIVE ADVERTISING, EARNED MEDIA, MEDIA RELATIONS, CONTENT CURATION, SOCIAL PROMOTION, INFLUENCER OUTREACH, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, SHARED MEDIA

13 Effective Content Amplification Strategies

Always have a clear answer to the question, “Who will share this and why?” to maximize the effectiveness of your content amplification strategies.

13.5K
10/06
Brandon Pindulic

13 Effective Content Amplification Strategies - Relevance

13.5K
10/06
Brandon Pindulic

FACEBOOK, NATIVE ADVERTISING, LINKEDIN, TWITTER, PAID MEDIA

Native Advertising Wars: Outbrain vs. Facebook vs. Twitter vs. LinkedIn

After spending $4,500 on native ads, this experiment suggests that content discovery networks are the most cost effective solution for scaling distribution.

12.2K
09/11
Chad Pollitt

12.2K
09/11
Chad Pollitt

EARNED MEDIA, OWNED MEDIA, PAID MEDIA, SHARED MEDIA

Content Strategy Simplified: the G.O.S.T. Model

Managing daily activities to guarantee the needle is moving toward the goal can be daunting. Luckily, there’s a framework to simplify the process.

11.9K
07/22
Danielle Look

11.9K
07/22
Danielle Look

NATIVE ADVERTISING, PAID MEDIA

The What, Why, and How of Native Advertising

Native advertising has opened up exciting new opportunities - for advertisers and publishers alike - beyond what advertorials and display adverts can offer.

11.9K
01/08
Laura Miller

The What, Why and How of Native Advertising

11.9K
01/08
Laura Miller

PAID MEDIA

Why kissing frogs is soooo important … A cliché revisited

I’m 123 days late writing this post. I should have done it months, in fact, maybe years ago. I know I read the book when I was 8. But as the head of a rather…