Paid Media

In the modern world, it's impossible to run a business without having a strong presence on the internet. The web has become an industry of its own, with entrepreneurs and venture capitalists looking to bring new ideas to market on a digital platform. …

In the digital age, those who cannot make money for themselves are missing out on fantastic financial opportunities. There are a ton of ways to make money online. Some marketers use online selling, using websites as catalogues and transaction interfaces.…

We’re all looking for that next hot tip on how to improve our social media performance, whether we’re just getting started or you’re a seasoned veteran running multiple accounts. The problem is, I see the same pieces of advice circulating on a…

Your small business needs to have a strong social media presence. We know you know this. But we also know that within the time, budget and personnel constraints that are inherent to marketing for small businesses, it’s hard to know how you can possibly…

Organic traffic is what every business desires to have but just creating a website and expecting visitors to make a beeline to use your products and/or services is not going to happen. You must have some truly good content on your website and to make that…

SEO experts employ various techniques to increase their brand’s search visibility. They create and optimize blogs, Infographic, images and so much more. But, one category of content remains underutilized, and that is video content. There is no denying…

Social media platforms are the dominant places for online marketing and advertising. As start-ups sign up their businesses for Facebook and Instagram accounts, competition between businesses grows increasingly fierce. And between the billions of videos…

Digital technologies have brought new possibilities for businesses in Singapore. Countless companies have been able to increase their bottom line, thanks to digital marketing. Search engine marketing, abbreviated as SEM, has had quite a good reception in…

Let's face it: Almost everything a business does online is to make sales in one way or another. If you're reading this blog, it's more likely than not that you're one of those businesses. Moreover, you may not be looking to launch a marketing campaign-…

Retargeting, even though put into effect relatively recently, became one of the most desirable tools in digital marketing if you are looking to turn one-time visitors into loyal consumers or clients. It is designed for successful marketing campaigns…

Many business newcomers for every industry are trying to find ways to stand out in a crowded and competitive market. Fortunately, technology is paving the way for start-ups to make an impact and reach their target audience through digital marketing.…

Social media platforms have evolved into a dynamic landscape with endless possibilities and rich opportunities. As such, it’s solidifying its place as one of the most important channels in digital marketing. Customers can search for solutions seamlessly…

The use of social media is growing every single day. As many as 2.65 million people use social media worldwide, and it is believed that number will reach 3.1 billion by 2021. In a day, a cell phone user interacts with their device 2,617 times a day,…

New year, new possibilities. In just a few short weeks, 2020 will be upon us. For many marketers, this means it’s time to review their current strategies and roll out new plans. Obviously, professionals should always be on the lookout for new ways to…

Social media marketing is all about having a strategy because without some organization, you'll just be posting on various social media platforms without getting the desired results. Before you can organize your social media strategy to actually work…

A well-researched set of keywords is pivotal to any successful SEO strategy – and therefore pivotal to the success of any modern website. What’s more, targeting e-commerce keywords specifically can mean the difference between successful keywords, and…

Most businesses are well aware of social media and how to make good use of it for marketing and business. However, competition is tough, and it sure is not easy to get noticed by customers and to stand out. While you may think you are making the most out…

The era of influencer marketing has distorted the perception of social media. Businesses happen to look at it as a bypass to reach their audience, mostly unaware of the complexities of this particular marketing channel. Tens of thousands of followers…