Paid Media

Startups face many challenges, and the most precarious is to remain cash positive. According to the Minority Business Development Agency (MBDA), the cost of starting a business is US$ 30 000 and while there are…
How To Start Advertising When You Are A Startup?
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  • 02/18
  • Anita Alvarezhttps://www.relevance.com/wp-content/uploads/2018/09/Anita.png
Google has confirmed that links are still among the top ranking factors, citing that ranking without the links is challenging. In fact, good-quality links in 2019 matter more than ever. The rules, however, have changed…
link-online-and-traditional-marketing-to-optimize-lead-nurturing
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  • 02/14
  • Jon Kellyhttps://www.relevance.com/wp-content/uploads/2018/12/profilepic-80x80.jpg
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If your business is focusing on search engine optimization, you’ve probably learned how important content creation is. Generally speaking, crafting blog posts is one of the best ways to continuously publish original, interesting, and optimized…
Is Duplicate Content Really So Bad For SEO?
We live in an informational era, the time when the lumps of data are literally snowing on our heads. Internet provides users with an incredible opportunity to get access to almost any type of material…
PPC: What Should Marketers Consider in 2019
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  • 02/08
  • Jennifer Paulihttps://www.relevance.com/wp-content/uploads/2019/02/jennifer-150x150.jpg
No matter how small your budget is, you can design a powerful social media campaign that won’t go over it. While it might seem like larger enterprise-level companies have unlimited expense accounts and smaller companies…
How to Develop an Effective Social Media Campaign When You’re on a Tight Budget
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  • 01/23
  • Philip Piletichttps://www.relevance.com/wp-content/uploads/2017/07/Philip-Piletic-150x150.jpg
We all love an easy win, and they don’t get easier than an Instagram giveaway. Running a brand giveaway on the visual social media platform boosts traffic, increases your follower count, and gives your branding…
How To Run A Great Brand Giveaway On Instagram
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  • 01/22
  • Patrick Fosterhttps://www.relevance.com/wp-content/uploads/2018/05/icon-user-default.png
Website designing is all about giving your client something they need. This is the only way to keep them coming back for more. To do this you need to know what your target audience is…
Website Designing Trends That Will Dominate 2019
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  • 01/18
  • Catherine Parkhttps://www.relevance.com/wp-content/uploads/2018/05/catherinepark-150x150.jpg
Consumers that get to touch and feel the product are far more likely to connect with it and develop a sense of ownership. This gets them more inclined into buying the same and it is…
Hashtags and Brand Activation – How to Make a Perfect Marketing Match
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  • 01/16
  • Nina Ritzhttps://www.relevance.com/wp-content/uploads/2018/05/NinaR-150x150.jpg
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The end of the year is fast approaching. Consequently, it is time for brand marketers to take stock of the return on investment (ROI) of their 2018 marketing spend. This assessment, in turn, will provide…
PPC: What Should Marketers Consider in 2019
Mistakes make man perfect, but why repeat the same when in this digital era you can know what are they and how you can avoid them (until you are making a new one, then you’re…
PPC: What Should Marketers Consider in 2019
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  • 01/09
  • Rakesh Jainhttps://www.relevance.com/wp-content/uploads/2019/01/Rakesh-Jain-150x150.jpg
“You’re paying for the brand” is a phrase far too common (to the point of it becoming a cliché). From Louis Vuitton handbags to iPhones, this modern-day saying seems to be applied on everything. Nothing…
10 Tips to Create an Impactful Brand Identity
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  • 01/02
  • Roman Daneghyanhttps://www.relevance.com/wp-content/uploads/2019/01/roman-150x150.jpg
Ever since the dawn of the social media age, marketers have been in an ongoing race to capitalize on the vast audiences now found on a variety of social platforms. Of course, there’s one social…
As Teens Flee Facebook, Marketers Should Turn to Snapchat
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  • Philip Piletichttps://www.relevance.com/wp-content/uploads/2017/07/Philip-Piletic-150x150.jpg
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