Paid Media

The era of influencer marketing has distorted the perception of social media. Businesses happen to look at it as a bypass to reach their audience, mostly unaware of the complexities of this channel. Tens of thousands of followers that many influencers…

Google has been evolving perennially. One of Google’s outstanding features, Google Now, has finally gone into oblivion. Many people found it useful because all that they had to do to keep themselves updated was swipe to the right on the home screen…

We all know that social media has become an important part of the modern, digital world. It seems like everyone, from your grandparents to your friend’s cat, has a social media profile to connect with other users around the world. But the truly great…

Everyone who uses Facebook as a promotion channel, is familiar with the statistics displayed in the Ads Manager. Of course, an understanding of how much a click cost, what kind of coverage and the number of views received from an advertising campaign, the…

Live chat is a powerful tool. Whether you are a product or service-based business, live chat can help you make a personal connection with your website visitors, and ultimately, convert more visitors into customers. Recent studies have shown that web…

Linkedin is one of the biggest social media sites in the world. Did you know that over four hundred million members come from around the world? If we have Facebook as the biggest social networking site, LinkedIn is the world’s largest professional media…

The internet is full of competition for attention. It's at an all-time high, actually. The fight to keep your followers and customers engaged with your brand's social media accounts are a constant struggle. With that predicament in mind, what's the…

For years, Pay-Per-Click (PPC) advertising has served as one of the market’s most efficient methods of promoting products and services. While recent marketing trends focus on a plethora of new strategies, PPC remains a solid and generally profitable…

Online apparel sales are on the rise more than ever. According to statistics, e-commerce revenues from apparel and accessories sales amounted 102.8 billion USD and should achieve 145.7 billion USD by 2023. Projections in the US also estimate that by 2030,…

When you set up a social media account with your digital marketing, it will help build brand awareness, entice customers, and sell more of your products. Most of the time, you may make a few tweaks according to your social media use. The following guide…

In today's world of marketing social media holds a very powerful position. With its immensely far reaching influence, it has the power to make or break in seconds and it is a crucial marketing tool in the hands of brands. Companies of every size, every…

SEO is one of the quintessential ways you can rank high for organic search traffic (mostly from Google). But in terms of the bigger marketing picture - SEO itself is a means to an end. Knowing how to get traffic to your website is the main goal here,…

In today’s world as businesses look to explore online opportunities to expand their operations in broader and wider directions, it’s impossible for them to achieve their enterprise goals without using digital advertising as a vital marketing tool. It’s…

The popularity of Instagram is growing since 2010 and there is no denying the fact that it is going to continue to grow and beat the other social media platforms as well. Most people do not know that Instagram is the second most popular network after…

A little healthy competition never hurt anyone, right? Perhaps it is time to take the competition to the next level and use it in your advantage. One of the simplest ways of crushing your competitors is to analyze what they are doing and do it even…

Living in the digital age makes us play by the rules of a technocratic society. Even some ten years ago, our lives weren’t as closely intertwined with the digital world as they are now. No wonder, presently, lots of young learners choose to work in the…

Appealing and effective web design is key to the success of your business in the online sphere. The amount of time and effort you put into representing your brand will ultimately determine how your customers feel about you. You probably know this and have…

Generating business leads is an ongoing process for almost every company. And social media is an inexpensive and successful place to do it. Social media also happens to be among the most powerful advertising tools at your disposal. In fact, statistics…