Paid Media

Are strategy and documented planning cornerstones of business success? Or is it smarter to have an action first philosophy which allows you to learn from your mistakes faster? Hmmm. SOOOO MUCH has been written about…

113
08/20
Neema Kapoor

Content Marketing Plans and Strategy – Beginning of the End?

113
08/20
Neema Kapoor

CONTENT DISTRIBUTION, CONTENT STRATEGY, LONG FORM CONTENT

9 Important Points to Check Before Content Publishing

Brainstorm, map out a plan, create, polish. These are the necessary steps to consider before publishing. As a content writer, you must make sure you include all these steps into your routine. If you miss…

138
08/16
Susan Saurel

9 Important Points to Check Before Content Publishing

138
08/16
Susan Saurel

SOCIAL PROMOTION, SHARED MEDIA

Neuromarketing: 6 Examples of Brands Using Psychology in Social Media Marketing!

Social media is a big world that marketers can tap into to increase their outreach. Today, many social media marketers take human psychology into consideration when they promote a brand on social media. In technical…

179
08/10
Ishika Agarwal

Neuromarketing: 6 Examples of Brands Using Psychology in Social Media Marketing!

179
08/10
Ishika Agarwal

INSTAGRAM, SOCIAL PROMOTION

9 Instagram Tools to Help You Build Your Following in 2018

Instagram is a very powerful social media website. The networking platform has grown to over a billion users every month. This is perhaps one of the reasons why there are an increasing number of tools…

142
08/07
Marquis

9 Instagram Tools to Help You Build Your Following in 2018

142
08/07
Marquis

SEO, SOCIAL PROMOTION

10 Do’s and Don’ts for Startups: Social Media Strategy, Website Ideas, SEO Tactics

Establishing an online presence is one of the most important things you need to do when launching a startup. Without it, your fledgling company will have a hard time attracting a critical mass of supporters,…

138
08/07
Hannah Belger

10 Do’s and Don’ts for Startups: Social Media Strategy, Website Ideas, SEO Tactics

138
08/07
Hannah Belger

SEO, SOCIAL PROMOTION

How Is Relying on SEO Exclusively for Website Traffic Bad for Your Business?

Some of us believe that SEO is the only way to boost website traffic. Does the increase in website traffic always result in higher conversion rates? Will catering to a broader audience still boost your…

72
08/03
Lucy Jones

How Is Relying on SEO Exclusively for Website Traffic Bad for Your Business?

72
08/03
Lucy Jones

FACEBOOK, SOCIAL PROMOTION, SHARED MEDIA

Is Live Streaming The Future Of Social Media?

When Twitter purchased Periscope in 2015, it began a new era of social media marketing we know today as “live streaming”. The experts dubbed it as the next big thing since it was an inexpensive…

148
08/01
Margaret Jones

Is Live Streaming The Future Of Social Media?

148
08/01
Margaret Jones

PAID MEDIA

How Entrepreneurs Can Make Their Brand Stand Out

In today’s business landscape, you need to have your strategy and branding in place so that you can thrive. If you’re an entrepreneur, the way you handle your strategy is even more important, since first-time…

123
07/30
Lerone Graham

123
07/30
Lerone Graham

SOCIAL PROMOTION

Facebook Ad Spend Grows 40% YoY as Impressions Decline [New Data]

Merkle, a global performance marketing agency, recently released its quarterly Digital Marketing Report detailing its findings in paid search, organic search and social, display and paid social, Amazon ads, and comparison shopping engines. Rather than tackle all…

83
07/25
Chad Pollitt

83
07/25
Chad Pollitt

VIDEO, PAID MEDIA, SHARED MEDIA

4 Ways to Increase Engagement through Web Videos

Monetized customer engagement is the holy grail of branding and marketing activities, but what does it take to achieve this objective? Visual content is the answer. This content can take several forms, including photographs, images,…

36
07/25
Brian Hughes

4 Ways to Increase Engagement through Web Videos

36
07/25
Brian Hughes

PAID MEDIA

Is Billboard Advertising Effective in 2015?

Combining inbound tactics and tracking technology with traditional advertising vehicles can breathe new life into a seemingly antiquated approach.

26.6K
08/17
Dan Moyle

Is Billboard Advertising Effective in 2015?

26.6K
08/17
Dan Moyle

FACEBOOK, SOCIAL PROMOTION, PAID MEDIA, SHARED MEDIA

The Surprising Link Between Paid and Organic Viral Reach on Facebook

The old wives’ tale says that if engagement is high, it'll result in viral reach. Research suggests that you shouldn’t take that to the bank just yet.

22.4K
01/20
Dennis Yu

The Surprising Link Between Paid and Organic Viral Reach on Facebook

22.4K
01/20
Dennis Yu

EARNED MEDIA, VIDEO, OWNED MEDIA, PAID MEDIA

Introducing the Content Promotion Ecosystem

In effort to clear confusion about content promotion channels and the tools used to tap into them, I present to you The Content Promotion Ecosystem.

17K
07/02
Chad Pollitt

Introducing the Content Promotion Ecosystem

17K
07/02
Chad Pollitt

EARNED MEDIA, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, SHARED MEDIA

The 4 P’s of Global Content Marketing

Global marketing requires close collaboration between headquarters & local teams to achieve corporate goals. This updated version of the four P's can help.

15.2K
09/10
Pam Didner

15.2K
09/10
Pam Didner

NATIVE ADVERTISING, CONTENT PROMOTION, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, EXECUTIVE'S CORNER

Advertorials in the Age of Content Marketing and Promotion

Tapping into large audiences through advertorials gives brands a quick way to break through the noise to get content seen and consumed.

13.1K
11/10
Chad Pollitt

Advertorials in the Age of Content Marketing and Promotion

13.1K
11/10
Chad Pollitt

NATIVE ADVERTISING, EARNED MEDIA, MEDIA RELATIONS, CONTENT CURATION, SOCIAL PROMOTION, INFLUENCER OUTREACH, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, SHARED MEDIA

13 Effective Content Amplification Strategies

Always have a clear answer to the question, “Who will share this and why?” to maximize the effectiveness of your content amplification strategies.

12.9K
10/06
Brandon Pindulic

13 Effective Content Amplification Strategies - Relevance

12.9K
10/06
Brandon Pindulic

FACEBOOK, NATIVE ADVERTISING, LINKEDIN, TWITTER, PAID MEDIA

Native Advertising Wars: Outbrain vs. Facebook vs. Twitter vs. LinkedIn

After spending $4,500 on native ads, this experiment suggests that content discovery networks are the most cost effective solution for scaling distribution.

12.1K
09/11
Chad Pollitt

12.1K
09/11
Chad Pollitt

PAID MEDIA

Why kissing frogs is soooo important … A cliché revisited

I’m 123 days late writing this post. I should have done it months, in fact, maybe years ago. I know I read the book when I was 8. But as the head of a rather…

11.4K
08/16
Neema Kapoor

Why kissing frogs is soooo important … A cliché revisited

11.4K
08/16
Neema Kapoor

FACEBOOK, NATIVE ADVERTISING, LINKEDIN, OTHER NETWORKS, SOCIAL PROMOTION, TWITTER, OWNED MEDIA, CONTENT MARKETING, PAID MEDIA, SHARED MEDIA

Content Promotion: Your Link Is Not Enough

Effective content promotion is more than just sharing links. A small effort to customize content promotion across multiple platforms can have a big impact.