Paid Media

Ever since the dawn of the social media age, marketers have been in an ongoing race to capitalize on the vast audiences now found on a variety of social platforms. Of course, there’s one social…
As Teens Flee Facebook, Marketers Should Turn to Snapchat
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There are few if any technological platforms that have captured the public imagination, and public adoption, more than social media. A study by Statista predicts that social media networks in total will capture a staggering…
5 Tips to Nail a Product Launch on Social Media
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The end of the year is fast approaching. Consequently, it is time for brand marketers to take stock of the return on investment (ROI) of their 2018 marketing spend. This assessment, in turn, will provide…
PPC: What Should Marketers Consider in 2019
TIP #1: “Follow influencers movements and pitch a similar contribution to the same websites they appear on, here is a cool hack to find sites your influencers have been mentioned on using one of my…
PPC: What Should Marketers Consider in 2019
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LinkedIn is one of the oldest social networks in the world. Today, it boasts of more than 600 million registered accounts, of which more than half are active. Business professionals around the world use LinkedIn…
4 Reasons You Should Use LinkedIn As A B2B Marketer
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  • Steven Garlandhttps://www.relevance.com/wp-content/uploads/2018/11/Steven-Garland-150x150.png
When it comes to your marketing campaigns, arguably no element is more important than that of audience analysis. Why? Understanding precisely who is buying your products or patronizing your services is essential to creating promotional…
Leveraging Social Media Data to Create Robust Buyer Personas
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  • Courtney Myershttps://www.relevance.com/wp-content/uploads/2018/05/Courtneym.jpeg
Whether you’re looking for an amazing coffee place in the heart of Manhattan, or you need to have your hair cut, what is the first thing that you do to begin your quest? You Google…
How to Rank Your Local Business with Local SEO Services
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  • Nate Vickeryhttps://www.relevance.com/wp-content/uploads/2018/06/NateV_small-150x150.jpg
How many times per day do you cue up your cloud-based voice assistance service to play your favorite song, set your alarm, check the score or remind you to perform a certain task at a…
Conversations and Conversions: How Chatbots and Messaging Apps are Changing the Game
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  • Courtney Myershttps://www.relevance.com/wp-content/uploads/2018/05/Courtneym.jpeg
E-commerce continues to make up of the overall retail market, which is forecasted to surpass $600 billion in U.S. revenue by 2021 and exceed $4.8 trillion worldwide. Big players like Amazon, Alibaba, JD.com, eBay have…
4 Essentials to Start an E-Commerce Store
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  • Kayla Erichttps://www.relevance.com/wp-content/uploads/2018/05/icon-user-default.png
Remember the last time you had to delete a ‘spammy’ email from your inbox or were forced to watch some app commercial each time you played your favorite mobile game? Well, that’s digital marketing for…
How Is Cloud Computing Changing the Digital Marketing Industry?
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  • Cristopher Burgehttps://www.relevance.com/wp-content/uploads/2018/10/photo.jpg
Web design is the most crucial element of marketing campaigns especially if you are marketing online. The way you market your brand is how you get people’s attention and make them take action. Businesses often…
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