Paid Media

Digital technologies have brought new possibilities for businesses in Singapore. Countless companies have been able to increase their bottom line, thanks to digital marketing. Search engine marketing, abbreviated as SEM, has had quite a good reception in…

Let's face it: Almost everything a business does online is to make sales in one way or another. If you're reading this blog, it's more likely than not that you're one of those businesses. Moreover, you may not be looking to launch a marketing campaign-…

Retargeting, even though put into effect relatively recently, became one of the most desirable tools in digital marketing if you are looking to turn one-time visitors into loyal consumers or clients. It is designed for successful marketing campaigns…

Many business newcomers for every industry are trying to find ways to stand out in a crowded and competitive market. Fortunately, technology is paving the way for start-ups to make an impact and reach their target audience through digital marketing.…

Social media platforms have evolved into a dynamic landscape with endless possibilities and rich opportunities. As such, it’s solidifying its place as one of the most important channels in digital marketing. Customers can search for solutions seamlessly…

The use of social media is growing every single day. As many as 2.65 million people use social media worldwide, and it is believed that number will reach 3.1 billion by 2021. In a day, a cell phone user interacts with their device 2,617 times a day,…

New year, new possibilities. In just a few short weeks, 2020 will be upon us. For many marketers, this means it’s time to review their current strategies and roll out new plans. Obviously, professionals should always be on the lookout for new ways to…

Social media marketing is all about having a strategy because without some organization, you'll just be posting on various social media platforms without getting the desired results. Before you can organize your social media strategy to actually work…

A well-researched set of keywords is pivotal to any successful SEO strategy – and therefore pivotal to the success of any modern website. What’s more, targeting e-commerce keywords specifically can mean the difference between successful keywords, and…

Most businesses are well aware of social media and how to make good use of it for marketing and business. However, competition is tough, and it sure is not easy to get noticed by customers and to stand out. While you may think you are making the most out…

The era of influencer marketing has distorted the perception of social media. Businesses happen to look at it as a bypass to reach their audience, mostly unaware of the complexities of this particular marketing channel. Tens of thousands of followers…

Google has been evolving perennially. One of Google’s outstanding features, Google Now, has finally gone into oblivion. Many people found it useful because all that they had to do to keep themselves updated was swipe to the right on the home screen…

We all know that social media has become an important part of the modern, digital world. It seems like everyone, from your grandparents to your friend’s cat, has a social media profile to connect with other users around the world. But the truly great…

Everyone who uses Facebook as a promotion channel, is familiar with the statistics displayed in the Ads Manager. Of course, an understanding of how much a click cost, what kind of coverage and the number of views received from an advertising campaign, the…

Live chat is a powerful tool. Whether you are a product or service-based business, live chat can help you make a personal connection with your website visitors, and ultimately, convert more visitors into customers. Recent studies have shown that web…

Linkedin is one of the biggest social media sites in the world. Did you know that over four hundred million members come from around the world? If we have Facebook as the biggest social networking site, LinkedIn is the world’s largest professional media…

The internet is full of competition for attention. It's at an all-time high, actually. The fight to keep your followers and customers engaged with your brand's social media accounts are a constant struggle. With that predicament in mind, what's the…

For years, Pay-Per-Click (PPC) advertising has served as one of the market’s most efficient methods of promoting products and services. While recent marketing trends focus on a plethora of new strategies, PPC remains a solid and generally profitable…