You can rank well and still never show up in LLMs. And yes, that is as frustrating as it sounds. Even if you do everything “right” and your end-to-end SEO content strategy is best practice, it doesn’t mean that you’ll show up in ChatGPT. If it feels like the rules have changed again, it’s because…

Marketing is synonymous with an ever-changing digital landscape at this point. Most of us have come to terms with the fact that as soon as you learn the rules, they change . While true, it doesn’t make it any less exhausting. AI has undoubtedly added to this conundrum for content strategy, and it can…

You know that feeling when a stakeholder slacks you a screenshot of an AI answer and says, “Why aren’t we in this?” It’s not even a Google SERP. It’s an AI Overview, or Gemini, or Perplexity, or ChatGPT. No blue links. Just an answer. And your brand, the one you’ve spent months building demand for,…

You know the feeling. You publish the guide. You ship the landing page. You finally get that “best of” mention. And then your CEO forwards you a screenshot from ChatGPT, Perplexity, or Google AI Overviews asking why your competitor is the recommended answer for your category when you’re the one actually winning deals. That’s AI visibility. It’s…

You already track rankings, ROAS, CAC, maybe even incrementally. But if you are honest, you probably have no structured way to answer a very 2025 question: "Where do AI systems actually see and surface my brand?" AI Overviews, answer engines, chatbots and assistants are quietly becoming a discovery layer that sits above classic search. If…