Most GEO “case studies” are thought leadership with a results slide. These five show what was actually done, what moved, and what you can steal for your own AI visibility program.
An effective search engine optimization strategy is a plan that guides you toward better search visibility. It can take many forms, but whether you’re building a B2B SEO strategy, an SEO content strategy, or any other kind of strategy around search engine optimization, one goal is the same: to attract the right audience to…
TL;DR When a site feels invisible to AI, it often isn’t about content quality. Instead, back-end permissions may be blocking AI bots from accessing the content in the first place. Learn more about how robots.txt creates a “front door” for AI crawlers, how things like CDN overrides and plugin defaults can get in the way,…
TL;DR AI search engines like ChatGPT and Claude cite brands for their expertise, original data, and the ability to present that information with a clear structure. None of that has to do with having a bigger ad budget or a larger domain. That’s why companies with a well-documented framework behind their AI visibility strategy…
SaaS remains a booming area of the economy, with tens and potentially even hundreds of thousands of apps in existence. It's crowded out there, and plenty of companies are fighting to stand out from competitors.
That's where SaaS content marketing comes in. It's a long-term promotional strategy for SaaS (software as a service) companies.…
TL;DR Challenger brands don’t win based on size, budget, or scale of operations. They win because they can compete with larger brands on their own terms. A challenger brand focuses on substance over spending. They lean on proof over polish and, increasingly, focus on visibility optimization designed to substantially show up in AI search…
After running search engine optimization (SEO) campaigns for over 1,000 brands at Relevance, we’ve found that the companies getting the best results from their SEO strategies never rely on a single approach. They run multiple types of SEO tactics in tandem. These can be broken down into four categories:
On-page SEO …
Everyone is quick to prioritize content as the biggest piece of a successful digital marketing strategy. But what does it look like to actually create content that converts?
What channels, like company websites and emails, are the best forms of content marketing for your business? What should your content look like? What topics should it…
TL;DR The best SEO examples in 2026 aren’t generic best-practice checklists. They’re real moves brands like NerdWallet, Beehiiv, GoDaddy, HubSpot, and Zapier use to capture demand and convert it: topic clusters tied to revenue keywords, free product-led tools, programmatic pages, decay-refresh sprints, paid-plus-organic SERP coverage, and digital PR for authority links. Below are 15 examples…
A couple of years ago clients started asking me a question I didn't have a clean answer to: "Are we showing up when someone asks ChatGPT about our industry?"
I could pull rankings, traffic trends, AI Overview data. But what was actually happening inside Perplexity responses or ChatGPT answers when someone asked a question our client…
If you’ve spent the last decade building backlinks, watching your Domain Authority (DA) climb, and reporting it in quarterly decks, the last 18 months have probably felt… confusing. Your rankings might still hold, but traffic is slipping. Meanwhile, competitors with smaller sites are suddenly showing up in ChatGPT, Perplexity, and Google’s AI Overviews. So the…
Introduction
The uncomfortable truth about AI search is that you are no longer competing only for rank. You are competing for retrieval, synthesis, and citation.
That changes the content brief. A page can rank decently and still lose visibility if it is thin, disconnected from adjacent pages, vague about entities, or too generic to quote.…