If you publish content without considering it’s promotability during development, you’ve already severely…
Amy Bishop
While content marketing was once something new, clever and practiced only by marketers…
With the content creation process growing longer and longer, it’s crucial for brands to prioritize distribution and promotion during the early stages. To establish a successful media distribution and promotion strategy, businesses should consider the earned media potential of content throughout the entire content development lifecycle, including research, planning, production, promotion and measurement.
