Relevance contributor: Amber van Natten

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Amber van Natten is Managing Editor of the NewsCred blog. NewsCred is the only end to end content marketing platform, providing licensed and original content as well as workflow management, editorial calendar, and distribution software. Amber graduated from SUNY Purchase with a degree in Journalism and Political Science and has been published in Gawker, Talking Points Memo, The Times Union, Visual.ly, and Encore Magazine.

With brands like Dell and Shell seeing success with early experimental campaigns in The NYT, could native ads be a sustainable pay model for journalism?
How The New York Times (And Big Brands) Are Winning With Out-Of-The-Box Native Ads
Most people think marketing is ad, a banner or some form of promotion- things we're great at filtering out of our daily lives. So what will save marketing?
Marketing?
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