How do you know your content is answering the pertinent questions your audience is asking? Do you know who the influential people and media outlets are in your space? Are you paying attention to product or service trends in your industry? How does your content marketing game stack up against that of your competitors?
All these…
As brick and mortar retailers venture online to expand their horizons, the next goal is personalizing the online shopping experience for customers.
This step by step guide not only demonstrates how to create a quiz for lead generation, but also how to promote it to ensure it actually drives sales.
How do you re-engage old leads who have gone silent? Is it worth it? Are there risks involved, like getting flagged as spam?
If you can incorporate these various signals of trustworthy content, you’re on your way to making content that’s both endorsed and shared.
Hashtags are the elixir of social media. Research has shown that Instagram and Twitter posts that implement hashtags have engagement levels that are 12.6% higher than posts without hashtags. That’s a huge number.
Businesses follow many ways to implement hashtags on social media. Some create their own hashtags, while others search for existing ones. If however,…
Content marketing is changing in 2026 but it still remains one of the top inbound marketing strategy. Companies who are still busy publishing content just for the sake of creating content need to seriously rethink their strategy.
Millennials and Gen Z audiences are really smarter and they can certainly distinguish between quality content and poor content.
You…
In the last few years, Instagram has become extremely popular. Business Instagram claims that the platform has over 1 billion monthly active users, 90% of accounts follow a business, and 83% use Instagram for discovering new products and services. In other words, Instagram has great sales potential for brands of all shapes and sizes, so…
We all know it, you work on your site, carefully plan the traffic campaigns, and finally start getting visitors to your web, just to realize that the lead conversion is just not there.
Sure, you could concentrate on the volume and try to bring even more traffic, but increasing traffic by 50% or by 100%…
Influencer marketing is growing big and is projected to hit revenues of 5-10 billion dollars in the next two years. Brands are becoming reliant on social media influencers for sharing tips and recommending their products and services to a larger and more genuine audience.
The increasing ROI from the influencer activities have made the brands collaborate…
Here’s how you can develop a social media lead gen strategy
You’ve worked hard on your social media marketing strategy, but after several months, you still aren’t seeing the type of results that you expected. Social media isn’t always easy to get the hang of from the start, even for those who are seasoned in…
Whether you work in-house or for an agency, you’ll have no shortage of challenges in your role as a marketer. You might face marketing problems ranging from a strategy that targets the wrong audience to a lack of respect for marketing within your organization.