Digital technologies have brought new possibilities for businesses in Singapore. Countless companies have been able to increase their bottom line, thanks to digital marketing. Search engine marketing, abbreviated as SEM, has had quite a good reception in the Singapore marketplace.
[bctt tweet=”The idea of search engine marketing entails increasing the visibility of a website on the search engine result pages through paid ads.” username=”relevance”]
The term came into existence in 2001, courtesy of Danny Sullivan.
At the onset of the internet, business were looking for ways they could increase profits through technology. Search engine marketing was the answer. Since then, the concept has been continually evolving, and SEM services providers are regularly changing their strategies for better ROI. Here is how search engine marketing has evolved in Singapore.
1. Focus on keywords
Keyword research has become an essential facet of search engine marketing. Discovering keywords that are relevant to your business and ones that customers are likely to use to find you, is a good foundation for your SEM campaign.
Keyword research tools are being used to find out the keywords a business should bid on, and ones that should be avoided. SEM now focuses on terms that are relevant and can increase conversions.
2. Targeting of demographics
Search engine marketing used to be about general online search general marketing. However, it was discovered that the paid search engine ads yielded better when the marketing was targeted.
This resulted in the segmentation of demographics based on factors such as location, age, and content searches, to mention a few. The benefit of targeted search engine marketing is it allows businesses in Singapore to direct their resources to customers that are highly likely to convert.
In return, businesses have benefited from increased sales growth and brand loyalty.
3. Focus has shifted to branded searches
Initially, non-branded searches were the strategy used by companies. It indeed drove a substantial amount of traffic to their websites, but SEM experts discovered that their campaigns could do better.
That was when interest in branded searches was triggered. Branded searches have been seen to generate qualified leads and lead to a significant increase in conversions. By integrating brand names into keywords, businesses have been able to double their conversions.
Using ad extensions in your branded ads can make it easy for consumers to get more information about a product and your brand in your paid ads. Through this strategy, you can increase brand awareness and improve its ranking on the search engine results pages.
Search engine marketing has been there since the birth of the internet. Nevertheless, a lot has changed. Staying updated on the evolving pattern of this digital marketing strategy can help your business stay ahead of the competition.
Focus on keyword research is among the notable and beneficial changes noted in this scope. Targeted marketing has allowed businesses to allocate their resources in the campaigns better. Branded searches, on the other hand, have allowed companies to stand out.
Watch out for more changes and opportunities to grow your brand through search engine marketing.