The Ideal SEO Content Length

If you have been in the digital marketing industry long enough, there is a good chance you have heard some people say something like, ‘keep your content short and bite size. With the increasing distractions online, the average attention of…

PPC: What Should Marketers Consider in 2019

The end of the year is fast approaching. Consequently, it is time for brand marketers to take stock of the return on investment (ROI) of their 2018 marketing spend. This assessment, in turn, will provide the raison d'etre and impetus for…