Sumeet

Digital technologies have brought new possibilities for businesses in Singapore. Countless companies have been able to increase their bottom line, thanks to digital marketing. Search engine marketing, abbreviated as SEM, has had quite a…

According to Demand Metric’s most recent benchmark report entitled "The State of Video Marketing 2019," more than 70% of respondents rate video as “important” or “very important” in regard to marketing content with 74% of them believing it…

Let's begin with an important question - what do you think are the different types of content used in marketing? When someone comes across this question, quite a few names pop up in mind. The most common ones among them include blogs, white…

Marketing is no easy job. You have to generate results for your company; which means you will spend time analyzing data, crafting content, designing creatives, studying the competition, and anything else which will translate to increased…

As a business, the website is your main source of traffic when you’re online, and it’s where most of your customers will now go to in order to purchase or learn more about your company. So making sure your website is hitting all the right…

The eCommerce world is only going to make life more convenient with options growing on what can be purchased. The goal of most businesses is to make as much in terms of profits as possible. The goal of eCommerce businesses is to earn…

New year, new possibilities. In just a few short weeks, 2020 will be upon us. For many marketers, this means it’s time to review their current strategies and roll out new plans. Obviously, professionals should always be on the lookout for…

Creating a successful business is not a popularity contest. Indeed, plenty of companies thrive by catering their services to small, niche audiences. And there are numerous benefits associated with specifically targeting consumers with a…

A Nielsen study found that 92% of consumers trust recommendations from people that they know. And in today’s digital era, modern consumers consider influencer as trustworthy people they know. You might be wondering, what is an online…

Marketing your start-up can be quite daunting. Moreover, in the modern digital marketing era, keeping up with the emerging trends can be challenging, especially if you have no clue where to start. Creating brand awareness, maintaining a…