The sales process is a completely different experience these days and a hard sell rarely, if ever, works effectively. Moving prospects through the sales funnel requires a longer--but more effective--process, during which you must educate your customers and solve their problems. So, instead of viewing sales as a simple transaction, approach your marketing funnel activities in three stages. To ensure that your sales process is as successful as possible, pay attention to some common do's and don'ts for each of the three stages of your marketing funnel nurturing campaign.
Here at DigitalRelevance, we think (and write) a lot about quality. About creating things of such high quality as to be irresistible. High-quality work is certainly an admirable pursuit, and though we — that's the royal we, the human race — like to think we know quality when we see it, rarely do we stop to ponder what true quality really is.
With only 216 million users (September 2013) compared to Facebook's 2.1 billion (January 2012), Tumblr may not be the most popular social media site, but it definitely deserves more recognition. The design is streamlined and minimalist. It's ridiculously easy to use. And it has some pretty exciting elements. Here are 6 of Tumblr's most brilliant features.
Starting a blog is a lot like getting a puppy. The first few days, you give it all of your energy and truly enjoy interacting with it. But then, reality sinks in: puppies are expensive and require food, exercise and consistent care. Blogs need the same level of attention and energy in order to become a valuable asset to your brand’s family.
If Oscar Wilde were alive today, he’d not only have the Twitter handle, @NothingtoDeclareButMyGenius, he’d understand the concept of inbound marketing more than any other nineteenth-century Irish playwright. As someone who reveled in the attention he received from his career and his eccentricities, he’s known for saying, “There is only one thing in the world worse than being talked about and that is not being talked about.”
Your brand consists of more than your slogans and behavior: it communicates who you are as a company and what your values are. It sets you apart from your competition and helps you form relationships with your customers and your community.