It's common for marketers to make a whole lot of fuss about timely deploying well-crafted email marketing campaigns. The hubbub is justified! Without the right promotional email that carries well-placed CTAs, it becomes exceedingly difficult to get prospects to a desired website landing page. Marketers are well-aware of this, so they put forth gargantuan efforts…

Running an email newsletter campaign for the B2B market is a lot like running a newsletter in any other industry segment. You're going to need to set up situations where subscribers will actually open up your messages. One of the biggest issues you'll face with any newsletter campaign is growing stale. There's a massive number…

Back to school season is here, but this time of year isn't just for the kids anymore. Adult education is going through the roof. These days, the number of adults — including those with college degrees — who are going back to school is constantly increasing. People are interested in expanding their skills. They want…

Many companies are still designing their ad campaigns to target desktop audiences with an effective mobile marketing call-to-action as an afterthought, at best. And yet, consumer use of mobile devices surpassed desktops and laptops toward the end of 2016. Google certainly took notice, and most professional marketers did as well. This phenomenon brought about…

Digital e-commerce marketing veterans often get the feeling they’ve seen everything. A new tactic or creative campaign goes viral practically every week as videos and posts are shared en masse by audiences hungry for je ne sais quoi . But other than the obvious “try to map out the pulse of your audience and…

Growth hacking is famously used by business-to-consumer (B2C) companies and startups as a way to increase lead generation—and eventual sales numbers—using flexible strategies and techniques. Many companies have successfully used growth hacking to become top names in their respective fields and can readily produce impressive growth numbers to prove it. This is primarily because these…

Whether you've been in business for long or you're just starting, you need to devise creative marketing strategies, like launching a marketing campaign to promote your brand and stand out from the crowd. There is no better way to grow and scale your business than by doing intensive marketing. However, it is not easy to…

Email marketers often focus most of their attention on list building, but maintaining email list hygiene and warming leads is equally as important. When a person joins your email list, they might be enthusiastic about your brand, expecting the freebie promised before the opt-in, or simply curious. But as time passes, they start losing touch,…

AI is making its way into numerous areas of business, including digital marketing since machine learning technology has a lot of uses there. To take advantage of this technology, companies are relying more on data-driven marketing, which proves to be extremely effective. Data doesn’t lie, and using its potential is vital for…

Digital marketing is being disrupted by technology development and the fast pace in which the Covid pandemic forced the world to change their shopping behavior. Yet, fast-developing technologies are often deemed too complicated or too expensive (or both) for small businesses. However, there are digital marketing tech tools that are both easy to use…

Sponsored content is on the rise. In fact, more than 2.73 million blog posts are published every day, not to mention other forms of sponsored content. Marketing teams looking for their next big campaign will be wise to include sponsored content in their strategy. Don’t get too far ahead of yourself, though.…