SEO isn’t enough anymore: here’s how to make your brand AI-visible
John Hall, Relevance’s chief advisor, explains why brands need to show up in AI answers, citing Relevance’s AI visibility research.
John Hall
Read on Inc. →Newsroom
News, press, and media resources from Relevance.
Coverage of Relevance and our team in Forbes, Inc., Fast Company, and more, plus official announcements and everything journalists need to write about us: company facts, spokespeople, and brand assets.
Inc. 50002023 honoree, No. 88
1,000+brands accelerated
16+ yearsof marketing experience
Columbia, MOheadquarters
In the news
Relevance in the press.
Coverage of Relevance, our research, and our team in Forbes, Inc., Fast Company, HubSpot, and more.
“I keep hearing SEO is dead. And it's such a lazy, black-and-white take.”
Aaron Heienickle, Director of Technology at Relevance, in “How to make your personal brand visible to AI” · By William Arruda
Read on Forbes →Top 19 SEO & PR agencies driving AI visibility in 2026
Relevance is named among the agencies leading in AI visibility, recognized for combining SEO, PR, and AI visibility work.
Read the article →Adogy releases guide on top generative engine optimization (GEO) agencies
A new industry report helps businesses evaluate GEO partners. “AI search is redefining how people discover brands,” said Tim Worstell.
Tim Worstell
Read the release →How to promote your content using paid, earned & owned media
HubSpot uses Relevance’s content syndication partnerships as an example of getting content in front of new audiences while crediting the original source.
Read on HubSpot →AI visibility powerhouse formed by Adogy–Relevance merger
Adogy and Relevance merge to combine AI visibility technology with strategic PR. Tim Worstell becomes President of Relevance.
Tim WorstellAaron Heienickle
Read the announcement →14 must-have biz tools and strategies for SMB success
Misty Larkins of Relevance shares how ClickUp helps the team organize projects, track progress, and manage capacity.
Misty Larkins
Read on Fast Company →Three ways to maximize exposure for your business
John Hall, adviser to Relevance, shares practical ways businesses can expand their reach and win more customers.
John Hall
Read on Fast Company →Relevance named to the Inc. 5000
Relevance ranked No. 88 on Inc.’s annual list of America’s fastest-growing private companies.
View the profile →From the archive
- Forbes · 2021Why brand credibility is essential in creating an identityBy John Hall, Relevance’s chief advisor
- HubSpotHow much should sponsored articles really cost?Cites Relevance’s Media Buyer’s Guide to Sponsored Content research
- HubSpotGoogle to encrypt all keyword searchesQuotes Aaron Aders, co-founder of DigitalRelevance (now Relevance)
- Moz · 2015The reach, engagement, and ROI of content marketing vs. native advertisingBuilt on native advertising cost data gathered by Relevance and Fractl
- Search Engine Journal · 2014Why you’re doing digital public relations wrongRecommends an article by Joseph Parker of DigitalRelevance (now Relevance)
Spokespeople
Talk to our team.
Our leaders are available for interviews, expert commentary, and podcast appearances on PR, search, and AI visibility.
TW
Tim Worstell
President
Talks aboutAI search, generative engine optimization, agency growth
EK
Emma Kessinger
Chief Strategy Officer
Talks aboutDigital PR, content strategy, SEO
KS
Kate Shaw
Chief of Technology & Media
Talks aboutAnswer engine optimization, SEO, AI visibility
AH
Aaron Heienickle
Director of Technology
Talks aboutAI visibility tracking, the future of SEO, measuring AI search
JH
John Hall
Chief Advisor
Talks aboutBrand credibility, thought leadership, AI visibility
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About Relevance
Relevance turns brands into industry leaders with expert-led PR and AI-era search optimization, making them easy to find, safe to cite, and simple to choose. Headquartered in Columbia, Missouri, Relevance has helped more than 1,000 brands build authority, credibility, and visibility, including Chime, Nurx, EY, Gabb, 1-800-GOT-JUNK?, and Kit.
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