Free auditing tools for search, AI and PR
Find out where you stand.
Three free audits that show how your brand shows up when buyers ask AI who to trust. Check whether your site is ready for AI search, see which prompts your competitors are winning, and find out where you rank in your category. One runs on screen in about a minute; two are built for you and sent within days.
Built by Relevance, an award-winning agency running PR, SEO and AI visibility as one campaign for 1,000+ brands.
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GEO Readiness Audit
Can AI even read and understand your site?
- Whether GPTBot, ClaudeBot and PerplexityBot are allowed in
- The schema and entity data assistants need to place you
- A prioritised fix list, ordered by effort against impact
You get back a readiness grade scored across four areas, on screen.
Run the readiness auditGo deeper
AI Competitor Gap Report
Which prompts are your competitors winning?
- Every prompt where a rival is cited and your domain is not
- The exact page AI reads to reach each answer
- A recommended move per gap, plus the full workbook
You get back every winnable prompt, ranked by monthly volume.
Request the gap reportSee the whole picture
Industry Ownership Audit
Where do you rank in your category, and why?
- Your position against every brand chasing the same spot
- Authority, citations, content and technical gaps in one score
- What is holding you there, ranked by what to fix first
You get back your category rank and the score behind it, within days.
Request the ownership auditChoosing an audit
Which free audit tool should you use?
Check the foundations
There is no point earning coverage if assistants cannot crawl or parse your site. The readiness audit tells you in a minute whether that is your problem.
Find out who is beating you
Strong search visibility does not mean you are being recommended. The gap report maps prompt by prompt where rivals get cited and you do not.
See your category position
Authority, citations, content and technical signals scored together, so you can see what is actually keeping you out of the answer.
Common questions
Free audit tools, answered.
What is an AI visibility audit?
An AI visibility audit checks how your brand appears when people ask assistants like ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews for a recommendation. It looks at whether you are mentioned, whether your pages are cited as sources, and how the assistant describes you. It is different from a traditional SEO audit, which measures where you rank in a list of links.
What is the difference between a GEO audit and an SEO audit?
An SEO audit checks the signals that decide your position in search results — crawlability, site speed, internal links, keyword coverage. A GEO audit, short for generative engine optimisation, checks whether AI assistants can read, understand and quote your site well enough to cite it in an answer. The two overlap on technical foundations, but GEO adds schema, entity clarity and answer-ready content structure. Most brands need both.
Are these audit tools really free?
Yes, all three. The GEO Readiness Audit runs on screen in about a minute with no account and no payment. The AI Competitor Gap Report and the Industry Ownership Audit are built for you by a senior strategist and sent within three to five business days. There is no obligation with any of them.
How long does each audit take?
The GEO Readiness Audit takes about a minute — enter your domain and the results appear on screen. The AI Competitor Gap Report and the Industry Ownership Audit are built by hand and arrive in your inbox within three to five business days.
Can a PR agency actually improve AI visibility?
Getting cited by an assistant depends on the sources it reads — earned coverage, review platforms, community threads and comparison pages. That is media relations and content work rather than a software setting, which is why PR, SEO and AI visibility work better run as one campaign than bought separately.
Rather just talk it through?
Thirty minutes with a senior strategist. We'll look at who currently owns your category and what it would take to move you. No deck, no pressure.
Book a strategy call Or start with the readiness audit above — it takes about a minute.