UX/UI designers help companies reach their goals, whether it be creating a product, promoting a business, or attracting more customers. The goal of a user interface that they create is to contribute to a product’s success.
However, in order to create a UI that is truly useful and attractive to users, you need to consider certain factors. Professional UX/UI design agencies have discovered them through trial and error. Keep them in mind if you want to develop a successful user interface.
Top factors to keep in mind when designing UI
These have been claimed by UI designers as the most important factors when designing user interfaces. Consider using them in your projects if you want to succeed.
1. Goal-focused design
Remember that design is not about beauty or showcasing your skills as a designer. Any interface is just a tool that brings benefits to a particular audience and, consequently, to the startup or company that created it. The design solution should be based on research-proven data about customer expectations and other digital products in this or that niche.
2. Human-oriented design
Every product has a goal to make the world better in some way. The designer should understand how a product they are working on can do that in the most efficient way. The solution is created not for the team or the client, but for the end-user. Their perspective is the most important factor to consider when making a design choice. This requires a thorough knowledge of end-user psychology as well as their desires, pains, and expectations.
3. Inter-cultural design
While there are some things that are perceived by the majority of people around the globe the same way, you have to be aware of culture-specific traits. For example, Islamic culture has a different understanding of what it means for content to be appropriate. There is nothing wrong with the banners of models in a bikini when we are talking about e-commerce websites localized for the United States, but the reaction will be different in the United Arab Emirates. You have to keep an eye on such things and always test the product on the end users before releasing it to the market of a foreign country.
4. Use of negative space
Focusing on what else to add: what content blocks, images, and other things we forget that sometimes it is better to add nothing. Studies show that by adding more space to the website or mobile app and by making the interface more concise, we actually attract users. Such pages are easier to perceive, as they do not overload the human brain with too many details. Therefore, negative space is the UI designer’s best friend in the majority of cases.
5. Colors transfer meaning
Colors cause certain associations and by choosing them wisely you can create the right idea about your customer’s brand. Use the brand book to get inspiration and conduct A/B testing to see how different color pallets affect the perception of your product.
6. Placement and length of content
Putting a long read on the main page is suicide, even if it is very well-written. The content should be portioned and placed in areas where the user expects to find it. By adding images, you provide opportunities for easier understanding and you save the visitor from reading a lot – they will appreciate it.
7. Templates: to use or not to use?
Sometimes the temptation is huge: not to address a professional designer and make everything yourself using a ready-made template. Even some designers prefer to find a ready-made solution on the Internet and customize it. However, a product tailored to someone else’s needs will never be as good as the one you design by having all the requirements in mind for a particular customer. A ready-made template is always a compromise on quality.
8. Adding responsivity
If you are designing a website then adding a mobile-friendly version is a must. More than half of users prefer to use their mobile devices for Internet surfing. However, it is really annoying to keep zooming in on small details or not being able to find the right button. Do not motivate the users to leave before they even get to know you – make your mobile website design responsive.
User interface is what the customer sees when they first interact with the product. It depends on whether it will motivate them to stay and keep exploring the product or go away to find out what your competitors have to offer. Hopefully, you will now consider these eight important factors to help you design better interfaces.