Sarah Taylor

There are various strategies involved in digital marketing. Social media marketing, content marketing, influencer marketing, affiliate marketing - you name it. But why is everyone running behind performance marketing suddenly? How is this…

The automobile industry in the US turned out a fairly decent performance in 2019 but industry experts are wary of the tough challenges that lie ahead. Marketers are not sure if this trend can be sustained in 2020 and beyond. Like many…

Let's face it: Almost everything a business does online is to make sales in one way or another. If you're reading this blog, it's more likely than not that you're one of those businesses. Moreover, you may not be looking to launch a…

There was a time in the not-so-distant past when prestigious business schools were persnickety gatekeepers, hand-selecting the choicest candidates to enter their hallowed halls. Over the last decade or two, there's been a relatively…

Search engine marketing agencies have plenty of incentive to make an appearance at one or more industry expos every year. Doing so helps to spread brand awareness, connect with potential clients, and gain valuable insights from industry…

Every marketer wants to have unique content that can help them grab eyeballs and make their audience come back for more. It is not easy to create content that can inspire the audience and motivate its sharing. Exceptional content can…

SEO may not be very old, but it’s one of the fastest-growing businesses in today’s world. Traveling at the speed of Google, according to the stats, almost 144,000 domains had been sold every single day in 2018. Even looking at half of it or…

When you’re trying to ensure your brand stands out in the fashion market, it can often feel like many tried and tested strategies are running dry. With traditional retail slowing and a lot of fashion brands moving to ecommerce and social…

Are you learning how to write a press release? You've come to the right place. Here, we will go through the steps on how to write an effective press release and give you some tips and suggestions on how to write one. A press release is…

Running a successful business is sometimes a daunting task that requires many sleepless hours and devotion. However, in the end, the efforts you put forth will provide rewards in the form of business income growth. Security Measures While…