Sarah Taylor

When you’re trying to ensure your brand stands out in the fashion market, it can often feel like many tried and tested strategies are running dry. With traditional retail slowing and a lot of fashion brands moving to ecommerce and social…

Are you learning how to write a press release? You've come to the right place. Here, we will go through the steps on how to write an effective press release and give you some tips and suggestions on how to write one. A press release is…

Running a successful business is sometimes a daunting task that requires many sleepless hours and devotion. However, in the end, the efforts you put forth will provide rewards in the form of business income growth. Security Measures While…

We're living in an era when videos are being touted as the best way to market your business or products. However, photography is still a cornerstone of modern marketing, and focusing on photography can help your business stand out from the…

The internet revolution has changed commerce. On some level, digital marketing affects every industry and every business. Even without an online presence, your customers talk about your business online and thereby touched by the forces of…

Good content marketing means providing customers with content that they're interested in at the moment. For financial marketers, your goal should be to answer any questions that your customers might have and to solve their problems. If your…

It’s been about two decades that I’ve been in the business of building brands, and I can tell you from first-hand experience that as the days of the week wear on, I feel exhausted, drained, and as though I’m trapped in this box that’s…

Is it possible to conceive of a digital marketing strategy without content marketing? The answer is no. The truth is, traditional marketing has been slowly making way for digital marketing. Customers are no longer impressed with product…

The demand for high-quality content is increasing among readers and that’s why content marketers are looking at the best ways to deliver what their readers want. With demand increasing, the range of content marketing tools also has expanded…

Words are powerful, and if used in the right way, they can get anyone up the ladder of success. Living in a world of high competition, where everyone is competing to outnumber the other, the use of words at the right time and place is…