Sarah Taylor

Everyone who owns a small business or who works in marketing should know their way around the wild and ever-changing world of search-engine optimization (SEO). Once an afterthought and just a small piece of the sales/advertising puzzle, SEO…

With so many pieces of content being delivered daily, it's no surprise that brands are doing all they possibly can to stand out in the crowd. One of the ways in which they do that is by implementing a content marketing strategy. What is…

B2B, or business-to-business, sales are when a company directly sells products or services to another business rather than to a customer. There are 3 primary types of B2B sales… Supply sales Wholesales Service/software sales…

A closer look at the content marketing scene clearly reveals that video is the way to boost your digital presence and achieve a better level of engagement. With over 80 percent of all global traffic expected to come from video over the next…

Optimizing your landing pages properly can sometimes make a whole difference between a successful ecommerce business and a nice try. A landing page is one of the key strategic touchpoints that works as an entry point for users coming from…

5G, the fifth generation of mobile technology of cellular technology, promises to provide a significantly more connected environment, with ultra-low latency, high performance and speed, efficiency, extended bandwidth, and reliability. For…

Linking building is a tried and tested practice used over the years to improve the search rank of new and established sites alike. While there are a bevy of more modern SEO strategies that have evolved since its inception, link building…

Digital media has become an indispensable part of everyone’s life today.  It has also become a critical component of every type of business regardless of the size, type, and industry it operates in. The benefits of building a mobile…

Consumers planning to buy mattresses have two options. They can either go to the nearest store famous for selling quality mattresses of the best brands or go shopping online. The latter option is gaining popularity with a large number of…

UX/UI designers help companies reach their goals, whether it be creating a product, promoting a business, or attracting more customers. The goal of a user interface that they create is to contribute to a product’s success. However, in…