Sarah Taylor

Staying productive in digital marketing can be a challenge, but with the right tools, techniques and psychological hacks at your disposal, you should be in a much better position to maximise your impact. Here are just 6 tips to try…

Visual design is an important component of information presentation. It has long been proven that people react better to pictures and videos than boring text. Site owners must not only take this fact into account to attract and retain…

There are many important ingredients needed to produce a successful marketing campaign, and an ample budget is one of them. Without the necessary funds available to them, your marketers are going to be limited in their options when they are…

In the online world, SEO matters. A lot. Talk of SEO tools, SEMrush and Ahrefs rule the roost. Powerful, resourceful, and packed with features, these tools can truly put you in a powerful position online. No guessing game. You know what…

Millions of SMS texts are sent out from all over the world which means that texting is immensely popular and a globally accepted way of communicating. Would you not love to use SMS as a marketing tool to communicate your messages and ideas…

We are living in a digital age, and now, there are all sorts of marketing methods that different brands and companies are using to make sure that they stay in business by connecting themselves to their clients digitally. There is no…

One of the many challenges that you will face as a marketer is to strike your target audience effectively. The main goal of marketing is to send the correct message to the fitting people. To do that, you would need to discover how to…

The COVID-19 virus epidemic caused millions of people worldwide to stay indoors at all times possible. This caused internet traffic to skyrocket, and a lot of interesting data on consumer internet usage and online trends were observed.…

As more and more websites use cookies to remember important pieces of information about visitors who have been to their site, utilizing a computer user’s information to target them for ads in the future has pretty much become the norm.…

We all know that marketing is a vital part of running a thriving business, but few know what Google Maps marketing is or how it can work to your advantage. In this article, we take an in-depth look at everything you need to know about…