Sarah Taylor

In the online world, SEO matters. A lot. Talk of SEO tools, SEMrush and Ahrefs rule the roost. Powerful, resourceful, and packed with features, these tools can truly put you in a powerful position online. No guessing game. You know what…

Millions of SMS texts are sent out from all over the world which means that texting is immensely popular and a globally accepted way of communicating. Would you not love to use SMS as a marketing tool to communicate your messages and ideas…

One of the many challenges that you will face as a marketer is to strike your target audience effectively. The main goal of marketing is to send the correct message to the fitting people. To do that, you would need to discover how to…

The COVID-19 virus epidemic caused millions of people worldwide to stay indoors at all times possible. This caused internet traffic to skyrocket, and a lot of interesting data on consumer internet usage and online trends were observed.…

As more and more websites use cookies to remember important pieces of information about visitors who have been to their site, utilizing a computer user’s information to target them for ads in the future has pretty much become the norm.…

We all know that marketing is a vital part of running a thriving business, but few know what Google Maps marketing is or how it can work to your advantage. In this article, we take an in-depth look at everything you need to know about…

Everyone has a personal brand. Preserving that reputation is vital for individuals and can often help people to advance in their field. The importance of personal branding isn’t reserved specifically for the businessmen and businesswomen…

Video content is a great way to draw in customers. It’s efficient, paper-free, and one video can be shown across many different channels. The reality is we are now a very technological world, so creating video content is a viral method of…

If your SaaS marketing efforts are failing, it is time to outsource. However, some professionals refuse to believe their marketing avenues are not working and continually put it down to a slow month. But if your SaaS marketing is proving…

If you are either preparing to launch a new website or if you have already launched, there are quite a few important steps that you can take in order to proactively boost your SEO performance from day one (and earlier, in some cases). Take…