Sarah Taylor

Understanding your target audience makes it easy for a business to find potential customers who are likely to be interested in the products and services you offer. A customer portrait is defined as a definition of the behavior, needs and…

You can experience the world online. In the morning, you can catch up with headlines about events that happened literally minutes ago. A few moments of downtime between classes means a quick peek at Facebook to see what your friends have…

Healthcare is a topic that’s generating incredible interest among today’s generation. It generates a lot of traffic and engagement of a higher level than other topics. A large percentage of people rely on online mediums as their reliable…

Are you a financial services enterprise struggling to get your content marketing strategy right? These well-researched and tested content marketing tips can help in providing more power to your content marketing efforts. It is vital that…

According to Digital Information World, Gmail has 28% of the global email market share. As of 2018, there were over 1.8 billion Gmail accounts. That’s a lot of users who use it for both personal and business communication. It’s only…

Being a freelance web designer comes with its difficulties. It’s challenging to market your product in a large market, but it isn’t impossible. With the right tools, you can sell all of your services without sales representatives, although…

There are various strategies involved in digital marketing. Social media marketing, content marketing, influencer marketing, affiliate marketing - you name it. But why is everyone running behind performance marketing suddenly? How is this…

The automobile industry in the US turned out a fairly decent performance in 2019 but industry experts are wary of the tough challenges that lie ahead. Marketers are not sure if this trend can be sustained in 2020 and beyond. Like many…

Let's face it: Almost everything a business does online is to make sales in one way or another. If you're reading this blog, it's more likely than not that you're one of those businesses. Moreover, you may not be looking to launch a…

There was a time in the not-so-distant past when prestigious business schools were persnickety gatekeepers, hand-selecting the choicest candidates to enter their hallowed halls. Over the last decade or two, there's been a relatively…