Most content doesn’t fail because it’s bad — it fails because nobody optimized it after hitting publish. These are the 11 content optimization tips we use at Relevance to turn underperforming pages into traffic drivers, based on what we’ve tested across dozens of client engagements.

A client in a competitive fintech niche came to us plateauing. Good domain, decent content, but rankings had flatlined and the editorial team was spending more time on rewrites than on publishing. Something in the workflow was broken. That kicked off a deep stretch of testing content tools — not demos, but actually running briefs, drafts,…

A few years back a SaaS client of mine landed three new demo requests from a single long-form post. Good news. The bad news was that the same content sitting unrepurposed on LinkedIn and YouTube Shorts could have done the same thing — and didn't, because we weren't moving fast enough to get it there. hat…

With content marketing becoming increasingly popular among agencies and internal marketing departments, the skill of creating appealing headlines and desirable copy is in demand. A blog post could be expertly written with earth-moving, problem-solving content, but if the title fails to communicate a value proposition or urgency, the writing will be obfuscated to the world.…

The realization that content is king on the Internet has infiltrated the marketing world in a big way over the last few years. Content-producing startups seem to be popping up everywhere. In the content marketing world a mature company is only three to five years old, and some of those are getting bought up. Brands…

The power of content marketing to propel brands forward in this new anti-interruption era is clear. The jury has returned with a verdict, and it’s guilty. Content marketing is guilty of attracting people who have real interest in the solutions a brand can provide. This reality is reflected in the Content Marketing Institute’s 2013 B2B…

One of the best ways to reach your content marketing goals is to create a content marketing strategy. This gives you a clear understanding of your collective content objectives and the techniques required to achieve them. While a strategy is a good starting point, it’s important to back this up with a concrete, down-to-earth content marketing strategy…

There are many benefits of content marketing. From enhancing your authority to boosting  traffic, generating leads, and more, content can function as the primary engine of your digital marketing efforts. However, it’s difficult to tap into these benefits without a proper content marketing strategy in place. Even then, you can create a content plan, a solid…

Every good marketing strategy incorporates some form of content — and thoughtful marketers always back up their content marketing strategy with targeted content marketing KPIs. A key performance indicator functions as a compass for your content efforts. They are detailed and specific objectives that keep you focused and on track as you work toward your larger…

Today, many companies focus on email marketing, blogging, video and social media marketing to raise brand awareness, increase website traffic and boost sales. The one medium that is largely overlooked is print media. It makes sense; according to Statista, revenue for the U.S. newspaper industry shrunk by about $4.5 billion between 2011 and 2018, and respected…