A recent research has revealed that nearly 30% of pages that have been created have duplicate content. It is frustrating news indeed for those producing original content. Here is a familiar scenario. You work relentlessly to create outstanding content after a great deal of research - only to learn someone was waiting for it to get traction so…

Most content doesn’t fail because it’s bad — it fails because nobody optimized it after hitting publish. These are the 11 content optimization tips we use at Relevance to turn underperforming pages into traffic drivers, based on what we’ve tested across dozens of client engagements.

Searching for the best free WordPress plugins to enhance your site? One of the things that makes WordPress so powerful is its huge library of third-party plugins. While there are certainly lots of premium plugins out there, you can also find tons of great, free options from generous developers. In fact, if you browse the…

Every good marketing strategy incorporates some form of content — and thoughtful marketers always back up their content marketing strategy with targeted content marketing KPIs. A key performance indicator functions as a compass for your content efforts. They are detailed and specific objectives that keep you focused and on track as you work toward your larger…

Creating great content is a laborious and complicated process. You want your content to provide value for the reader while also helping you meet your marketing goals. If you’re assembling a content marketing strategy that will work for your brand, you don’t want to skip steps or leave things half-done. Let’s go over some of the…

Pillar content is a classic form of content strategy. It centralizes and unifies a brand’s content creation, ensuring that everything is working toward the same marketing goals and reaching your target audience.    While pillars have been around for a while, they remain an important part of a good strategy. Let’s dig into why that’s…

21st-century marketers have a buffet of content options to choose from. Every time a marketer engages in the content marketing process, they have to choose what kind of content they want to develop to achieve their current goals. This can be tricky, as various kinds of content tend to serve different purposes. They can also require…