With the new year knocking at the door, there couldn’t be a better time to double-check your content marketing strategies and make a solid plan to double your ROI for 2026. What we can assume from the current marketing trends is that the future of content marketing is going to experience a drastic change with…

A content plan (or content marketing plan) is the way you plan on creating digital marketing assets for a larger content strategy and framework. It takes the wider concepts of your content plan and focuses them on specific tactics and actions you can take to turn concepts into reality. Every content plan is different. It…

One of the best ways to reach your content marketing goals is to create a content marketing strategy. This gives you a clear understanding of your collective content objectives and the techniques required to achieve them. While a strategy is a good starting point, it’s important to back this up with a concrete, down-to-earth content marketing strategy…

The realization that content is king on the Internet has infiltrated the marketing world in a big way over the last few years. Content-producing startups seem to be popping up everywhere. In the content marketing world a mature company is only three to five years old, and some of those are getting bought up. Brands…

With content marketing becoming increasingly popular among agencies and internal marketing departments, the skill of creating appealing headlines and desirable copy is in demand. A blog post could be expertly written with earth-moving, problem-solving content, but if the title fails to communicate a value proposition or urgency, the writing will be obfuscated to the world.…

A rebrand is a long and involved process. It seems like there are a thousand tasks associated with a name change or logo update. For those businesses and organizations who are active and highly-visible on social media, great care must be taken to introduce a new brand to existing followers without alienating them.

The power of content marketing to propel brands forward in this new anti-interruption era is clear. The jury has returned with a verdict, and it’s guilty. Content marketing is guilty of attracting people who have real interest in the solutions a brand can provide. This reality is reflected in the Content Marketing Institute’s 2013 B2B…

Writing well is much easier said than done. Say you’ve spent hours researching and writing a paper or a blog post, only to reread it the next morning and discover it’s a total snore. It’s tempting to just throw in the towel, especially if you don’t consider yourself a word person. But don’t relegate something…

Social media is a big world that marketers can tap into to increase their outreach. Today, many social media marketers take human psychology into consideration when they promote a brand on social media. In technical language, we call that neuromarketing. It is very likely that you must have come across this new marketing term known as…

Search engine optimization and content marketing are two oft-referenced aspects of a larger growth marketing strategy. But are they referring to the same thing? Are they both part of a similar activity? How are SEO and content strategy related? Let’s compare and contrast these essential elements of successful brand growth and look at ways to…

A good content marketing strategy has a lot of moving parts. Marketers use these strategies to bring together various forms of content and use them to help reach marketing KPIs as well as larger growth marketing goals . SEO and content marketing can answer a variety of digital marketing needs. These span the gamut…