When you think of content, you might only think of text, but content really includes everything that your intended audience sees. Images, colours, and even the fonts you use all impact your content and effect your readers or viewers psychologically. That is why today, we are taking a look at how you can bring your brand influence to your readers or viewers through your choice of colours fonts, and images in your content.
Rule of Thumb for Images in Your Content Image source: QuickSprout com
Pictures are a big part of content. Even though you may think of images as just something extra that you add to your text, psychologically, they are much more than just an accent. People are visually-oriented, as half of the human brain is dedicated to visual processing. Images will not only will bring your content to the next level, but will help your branding and message be remembered. These statistics show how and why people respond better to images and process them faster than text alone.
Image Source: Blogs.msdn.microsoft.com
Image source: QuickSprout com
When you are selecting colours for your brand, choose a palette and consistent methodology so that your images are reflective of your brand and easily recognised as such. Remember to choose relevant images that help get your message across. Refrain from using common stock images just for the purpose of including an image.
Fonts are often used in images, logos, and other images. The font can make or break your image and can even influence how people feel about your message. Fonts can make a bigger impact and draw out an emotional response.
Image Source: CrazyEgg.com Blog
The font you choose can impart different feelings or ideas. This is because of the psychology of typography:
When you think of it like this, it helps get the message across. What does each message make you feel?vs.
This example of two different fonts saying, “I love you”, really drives home the point of how a font can make you feel and how each font conveys a message. Similarly, if you were to use a Halloween font, it changes the message. The same can be the case if you choose a comical or whimsical font to try to relay a serious message.
Colour Wheel Image Source: Attercopia.co.uk
Just like fonts help add to the imagery of your text content, colour has a big impact on the psychology of your written word as well. Colour helps call attention to your text, but you may not realize that colours also evoke emotions. Here are the different feelings that colours can make your audience feel.
Hopefully now you understand how important images, fonts, and colours are. When it comes to your content, mixing it up with images, fonts, and colours in addition to text can help drive home your meaning and gives feeling and emotions that are impossible to have with plain text alone. Understanding just a bit of the psychology behind these aspects of content can make it that much easier to drive your point home to your audience. The important takeaway to remember when it comes to branding is that you still need to establish a palette and colour set, or style for your fonts, colours, and imagery so that it becomes recognisable as your own.