KPI stands for “key performance indicator.” These are more than generic goals you aim for as a business. They are specific, targeted objectives with quantifiable value. Good KPIs are clearly associated with metrics that allow you to understand if and when you hit them. “Growing revenue by 6%” is a business goal. “Increasing sales conversions…

A subject matter expert (SME for short) infuses your content with a unique kind of value. SMEs provide cutting-edge thought leadership that is up-to-date and mindful of the future. They often have access to insider information and experiences, as well, which can inform their perspectives and lead to one-of-a-kind takeaways and higher-quality content. SME input can…

Everyone likes to invest time and effort into new content production, but have you reviewed your existing content lately? This might feel unnecessary, but there are quite a few reasons you want to check in on how your current content is performing. Content audits evaluate which areas of your owned media are working and which…

Content pillars are a great way to organize and centralize your content creation. They provide focus and synergy to your content marketing strategy by unifying your content behind a select series of themes that are central to your brand. While pillars are popular, they can be overwhelming to pull together. How many pillars should you…

Everyone says content is king — but what does that regal reign look like in real life? The answer is tricky.  While content may remain a critical part of the marketing toolkit, it is in a constant state of evolution. Let’s consider what content marketing looks like a quarter into the 21st century, along with…

A content marketing strategy is a popular promotional tool. When marketers create content marketing strategies, they always include some form of content creation in the mix.  But what is the purpose of content? Why is it such a critical staple of content strategy? What are common content marketing objectives, and how do they…

There are many different types of content in digital marketing. One classic item that often sits at the center of a content strategy is pillar content. There are many content pillar examples out there. Information-heavy on-site pillar pages are a marketing staple. Social media content pillars are also popular ways to generate theme-related content for social…

Content creation is a vast and intricate process. It can take multiple forms and can serve many needs.  Content pillars are a common tool marketers use to channel their content marketing strategy efforts. They provide a sense of purpose and focus that is difficult to achieve when a marketing team generates individual and…

Content marketing strategies function as the roadmap for your content creation. They guide all of your content along the right path toward the same goals.   At least, that’s what a good content strategy is supposed to do. However, it’s difficult for the higher vision of a content strategy to translate into the details of…

A content marketing strategy may seem simple on the surface. And there is some truth to that. Creating a social post or writing up an answer to a question in a blog format may be a straightforward process. However, to be effective, there are a lot of nuances and elements of content marketing that you…

Content marketing is a complex activity. It consists of countless forms and styles of content, from blog posts and emails to podcasts and social media. Along with these variations, content creators must develop marketing assets that provide multidimensional quality. They must provide value to end users while also fulfilling search engine requirements and feeding into…

Content marketing strategies require a sense of process and procedure to operate efficiently over time. This content marketing process looks beyond results and considers everything involved when you create content. While it does consider content marketing goals and KPIs, that is just the first stage of a multi-step process that ultimately makes your content marketing plan more…