Content marketing strategies function as the roadmap for your content creation. They guide all of your content along the right path toward the same goals.
At least, that’s what a good content strategy is supposed to do. However, it’s difficult for the higher vision of a content strategy to translate into the details of specific pieces of content.
That’s where a content marketing framework comes into the picture.
A content marketing framework puts meat on the bones of a content strategy. Where a strategy serves as the “why” behind each piece of content that you create, a framework gives you the structure to turn concepts into reality.
A framework for your content marketing plan gives you a comprehensive, 10,000-foot view of everything your larger content strategy requires to be effective. It considers your organization’s larger mission, values, vision, and goals and connects them to the specific tools, techniques, and other resources you have available. Without one, the content marketing world can be confusing and hard to navigate.
Critically, a content marketing strategy framework also puts things in writing. It collects documented and detailed elements of everything from mission statements to brand guides, KPIs to content tools.
If something is part of the content creation process, it should be accounted for in your content strategy framework.
As a quick aside, a content strategy framework doesn’t specify how to create each individual piece of content. That is what a content strategy template is for.
Content marketers can use the comprehensive, detailed, and documented resources available in a content strategy framework to create individual templates. These are repeatable content framing devices, such as a format for blog posts or social media posts, that you can use over and over again as you create content in relation to a specific content strategy.
If you’re already building out a content strategy and you know you have to create templates to execute that strategy, why go to all the trouble to also create a framework? There are several answers to that question. Here are just a few of the biggest benefits that a solid framework offers:
Frameworks aren’t just a content marketing frill. They provide the infrastructure required to execute a content strategy at a high level.
Okay, so a framework is worth it …but how do you create one? Here are the pieces you want to consider when pulling together a marketing framework for your content.
The holistic nature of this collection of components is a great snapshot example of how important a framework is as a central repository for all of your content strategy needs.
It’s tempting to skip over the need for a framework as you seek to get your content production schedule rolling. However, this is a critical piece of a larger content strategy that you should never ignore.
Take the time to build out a framework for your content strategies. If you’re struggling to develop an effective framework on your own, find an experienced content marketing agency to help you pull everything together.
That way, you can optimize the results of each content campaign you run and ensure it has a maximum impact on your overall content marketing efforts.