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  • Misty Larkins

Author

Misty Larkins

Misty is the President of Relevance, a company that helps brands differentiate themselves and lead their industry online.

Content Strategy

What the Best Sponsored Content Has in Common

Misty Larkins Dec 22, 2020
Sponsored content is a well-established way to get the word about your brand out into the world at large. Not all sponsored content, however, is created equal. Just as a good piece of sponsored content can lift your brand, a poorly-executed…
Content Type

What Is Sponsored Content and Why Does It Work?

Misty Larkins Dec 17, 2020
Turn on the television or your car radio and wait for the next commercial (it won’t take long). Take note of phrases that signal sponsored content like, “Presented by…” or “Made possible by…”.  Businesses develop media called sponsored…
Content Promotion

How to Tell Relevant Social Media Influencers From Imposters

Misty Larkins Dec 9, 2020
Influencer marketing has become an effective way to sell products to relevant demographics. Influencers flood social media with personalized content detailing their lives and interests. By connecting with like-minded individuals, social…
Content Strategy

How to Create Relevant Content More Quickly

Misty Larkins Dec 6, 2020
What’s relevant online changes by the hour. With so many trends calling for audiences’ attention, you need to get content out the door faster in order to own your industry. Quality content takes time to develop and publish, but it…
Miscellaneous

How to Stay Relevant on Social Media

Misty Larkins Nov 27, 2020
Social media is more than just a platform for connecting with loved ones and watching funny cat videos. Businesses can use social media to reach new customers, generate sales leads, and hone their brand image. But to achieve any of those…
Content Curation

The Future of Content and How Being Relevant Matters Most

Misty Larkins Nov 20, 2020
The future of content will continue to evolve. What matters today is that you make an effort to stay relevant.
Consumer Marketing

Why Relevance Is Key for Customer Engagement

Misty Larkins Nov 18, 2020
One of the keys to customer engagement is relevance. If you can increase your relevance, customers will flock to you on their own.
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