Sponsored content and native content campaigns have many similarities, which can make it easy to lump the two together. ...
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6 Key Roles for Your Sponsored Content Team
Sponsored content can be a valuable addition to any marketing strategy, but only when implemented correctly. To launch a...
What the Best Sponsored Content Has in Common
Sponsored content is a well-established way to get the word about your brand out into the world at large. Not all sponso...
What Is Sponsored Content and Why Does It Work?
Turn on the television or your car radio and wait for the next commercial (it won’t take long). Take note of phrases t...
How to Tell Relevant Social Media Influencers From Imposters
Influencer marketing has become an effective way to sell products to relevant demographics. Influencers flood social med...
How to Create Relevant Content More Quickly
What’s relevant online changes by the hour. With so many trends calling for audiences’ attention, you need to get co...
How to Stay Relevant on Social Media
Social media is more than just a platform for connecting with loved ones and watching funny cat videos. Businesses can u...
The Future of Content and How Being Relevant Matters Most
The future of content will continue to evolve. What matters today is that you make an effort to stay relevant....
Why Relevance Is Key for Customer Engagement
One of the keys to customer engagement is relevance. If you can increase your relevance, customers will flock to you on ...