Misty Larkins

Sponsored content is a well-established way to get the word about your brand out into the world at large. Not all sponsored content, however, is created equal. Just as a good piece of sponsored content can lift your brand, a poorly-executed…

Turn on the television or your car radio and wait for the next commercial (it won’t take long). Take note of phrases that signal sponsored content like, “Presented by…” or “Made possible by…”.  Businesses develop media called sponsored…

Influencer marketing has become an effective way to sell products to relevant demographics. Influencers flood social media with personalized content detailing their lives and interests. By connecting with like-minded individuals, social…

What’s relevant online changes by the hour. With so many trends calling for audiences’ attention, you need to get content out the door faster in order to own your industry. Quality content takes time to develop and publish, but it…

Social media is more than just a platform for connecting with loved ones and watching funny cat videos. Businesses can use social media to reach new customers, generate sales leads, and hone their brand image. But to achieve any of those…

The future of content will continue to evolve. What matters today is that you make an effort to stay relevant.

One of the keys to customer engagement is relevance. If you can increase your relevance, customers will flock to you on their own.