A rebrand is a long and involved process. It seems like there are a thousand tasks associated with a name change or logo update. For those businesses and organizations who are active and highly-visible on social media, great care must be taken to introduce a new brand to existing followers without alienating them.

Social media is a big world that marketers can tap into to increase their outreach. Today, many social media marketers take human psychology into consideration when they promote a brand on social media. In technical language, we call that neuromarketing. It is very likely that you must have come across this new marketing term known as…

Search engine optimization and content marketing are two oft-referenced aspects of a larger growth marketing strategy. But are they referring to the same thing? Are they both part of a similar activity? How are SEO and content strategy related? Let’s compare and contrast these essential elements of successful brand growth and look at ways to…

Creating great content is a laborious and complicated process. You want your content to provide value for the reader while also helping you meet your marketing goals. If you’re assembling a content marketing strategy that will work for your brand, you don’t want to skip steps or leave things half-done. Let’s go over some of the…

A good content marketing strategy has a lot of moving parts. Marketers use these strategies to bring together various forms of content and use them to help reach marketing KPIs as well as larger growth marketing goals . SEO and content marketing can answer a variety of digital marketing needs. These span the gamut…

KPI stands for “key performance indicator.” These are more than generic goals you aim for as a business. They are specific, targeted objectives with quantifiable value. Good KPIs are clearly associated with metrics that allow you to understand if and when you hit them. “Growing revenue by 6%” is a business goal. “Increasing sales conversions…

Software as a service (SaaS) is a growing industry. Projections estimate that there will be 72,000 SaaS companies around the world by the end of 2024 — and that doesn’t include over 100,000 potential additions created by the sudden spike in AI investments in the last year. SaaS is a booming business. But it’s also…

Content marketing is more than a B2C marketing technique. It is a critical part of B2B marketing, too. Whether it’s a blog post, an email marketing campaign, a webinar, or even sponsored content on a social media platform like LinkedIn, content creation for business clients is an important step in a successful growth marketing plan.…

Writing well is much easier said than done. Say you’ve spent hours researching and writing a paper or a blog post, only to reread it the next morning and discover it’s a total snore. It’s tempting to just throw in the towel, especially if you don’t consider yourself a word person. But don’t relegate something…

A subject matter expert (SME for short) infuses your content with a unique kind of value. SMEs provide cutting-edge thought leadership that is up-to-date and mindful of the future. They often have access to insider information and experiences, as well, which can inform their perspectives and lead to one-of-a-kind takeaways and higher-quality content. SME input can…

Everyone likes to invest time and effort into new content production, but have you reviewed your existing content lately? This might feel unnecessary, but there are quite a few reasons you want to check in on how your current content is performing. Content audits evaluate which areas of your owned media are working and which…