Digital marketing is a vast and complex field of business. From paid ads to search engine optimization, emails to social media, there are many ways marketers can use the digital world to promote a business. Most of these channels utilize content in one form or another. In fact, marketers love to throw around the term…

There are many different types of content strategy. These are the approaches, processes, and types of content that you plan on using to create your brand’s content over time.  A content strategy combines the larger perspective of a content marketing strategy framework with the detailed, nitty-gritty tactics of a content plan. It takes into account…

As marketers develop their website content marketing strategy, it can be challenging to know what kind of content they should use. The issue isn’t coming up with enough ideas so much as choosing from the plethora of options available. As you flesh out your content marketing strategy, you want to consider all of the different…

There are many benefits of content marketing. From enhancing your authority to boosting  traffic, generating leads, and more, content can function as the primary engine of your digital marketing efforts. However, it’s difficult to tap into these benefits without a proper content marketing strategy in place. Even then, you can create a content plan, a solid…

One of the reasons marketers fail to achieve their return on investment (ROI) with content is that they focus more on volume instead of value. And that's a big mistake. Having too much content that doesn't offer value will not help your brand. It's why you should consider the 3 R's of content marketing — Reduce, Resurrect, and…

Content marketing is more than a B2C marketing technique. It is a critical part of B2B marketing, too. Whether it’s a blog post, an email marketing campaign, a webinar, or even sponsored content on a social media platform like LinkedIn, content creation for business clients is an important step in a successful growth marketing plan.…

A client in a competitive fintech niche came to us plateauing. Good domain, decent content, but rankings had flatlined and the editorial team was spending more time on rewrites than on publishing. Something in the workflow was broken. That kicked off a deep stretch of testing content tools — not demos, but actually running briefs, drafts,…

A few years back a SaaS client of mine landed three new demo requests from a single long-form post. Good news. The bad news was that the same content sitting unrepurposed on LinkedIn and YouTube Shorts could have done the same thing — and didn't, because we weren't moving fast enough to get it there. hat…

Today, many companies focus on email marketing, blogging, video and social media marketing to raise brand awareness, increase website traffic and boost sales. The one medium that is largely overlooked is print media. It makes sense; according to Statista, revenue for the U.S. newspaper industry shrunk by about $4.5 billion between 2011 and 2018, and respected…