A newsletter is simply a note that is used to inform people of importance about the updates in a business. It helps in maintaining a good connection with the pre-existing contacts. It grabs potential clients as well. Hence, the importance of a newsletter can not be denied. For your newsletter to be effective, you must keep in mind the following points while drafting it.
Throw a bait
Your aim while writing a newsletter email is to get as many conversions as possible. However, there must be some sort of benefit provided to get people to do what you want. Hence, throw a bait in your email. For example, you can offer monetary discount coupons to the people who sign up for your newsletter.
Remember your goal
The most common mistake that people make while creating their email newsletter is forgetting their purpose. Here are some of the things you might be looking forward to achieving with your newsletter –
- Boosting sales
- Enhance appeal
- Invite the audience
- Offer downloads
So, whatever your goal is, stick to it throughout so that you don’t get lost.
Have your emails read
The whole purpose of creating a top-notch email newsletter is defeated when it fails to speak to your prospects. Hence, you must remember to add a personal touch to get people to read it. The most common free email newsletter templates have real person names in the “to” and “from” lines. This assures the receiver of the mail that it is from an authentic source and is directed towards him/her.
Go for a catchy subject line
Your subject line is going to be the first part of the content that your prospect will be reading. If it is dull, he/she will lose interest and stop reading. So, you must put some effort and use power words like –
These power words are sure to keep your reader interested. Similarly, you can use these time-sensitive words to create urgency –
- Breaking News
Create an impactful opening
Did you know that your prospects can see the first line of your newsletter in their email browser, without even opening it? Well, now, you do. You will also be shocked that most readers make their decision of whether they will open that mail or not, from that first look itself. So, always keep your opening line very impactful.
Write in a consistent quality
This is for when your prospects sign up for your newsletter finally – don’t forget to write in a consistent quality if you don’t want to bore your contacts.
Throw in some visuals to attract
The human mind grasps visuals more than text. You can take advantage of this fact and add pictures and charts to create an impact on your clients. They might not be able to read your newsletter email. So, if you add a relevant visual, they’ll be able to get an idea without wasting their time reading.
Keep track of the results
You must take your time to measure the results you are getting from your newsletter emails. Check for the following aspects –
- Bounce rates
- Open rates
- Click-through rates
If you know the results, you’ll be able to get an idea of what is working for your prospects and what is not. That’s one way to improve your newsletter email writing skills.
Demand quick action
There is an excellent chance that your prospects won’t sign up for your newsletter, even if you did an excellent job writing it. This is why you must demand quick action from them.