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5 Essential Lessons of Email Marketing for Startup Businesses

Date published: April 09, 2020
Last updated: April 9, 2020

If you’ve taken the plunge and decided to launch your own startup, how you attract the attention of consumers should be your number one concern. With various strategies that you can adopt into your marketing plan, email marketing can be a great way to draw in potential customers, helping to expand your company. Not only is email marketing inexpensive, if used in the right way, but you can also boost your customer base dramatically.

To help get you started, here are five essential lessons of email marketing.

An Email List is a Priority

When figuring out what routes to go down to market your startup, creating an email list should be your first port of call. While you can take out a banner ad, or spread brand awareness on your blog, email lists are known to work better when compared to other marketing efforts. To build your email list, there are several strategies that you can take, such as highlighting referral incentives through your page, or hosting a giveaway or contest to draw consumers in.

Pick the Right Software

With a whole host of email marketing software to pick from, knowing which one is best can be difficult. Choosing an email marketing platform will take time, research, and testing, but to make things quicker, you can check out the PieSync website. They have done the research on MailerLite vs. Mailchimp - most commonly regarded as the top software providers - for you. Which is best for you will depend on your company specifics so their comparison article is definitely worth a read.

Automation Can Enhance Your Brand

There are many emails that consumers count on receiving without even being aware of it. Confirmations and receipts are just a couple of digital documents that we tend to rely on, so it’s important that your emails work proactively so your consumers' needs are met. Welcome emails, replenishment emails, and abandoned cart emails all help convert customers and spread awareness of your brand.

Email Marketing Can Increase Revenue

There are many benefits that you can gain from sending out email newsletters, such as the ability to introduce sales funnels. There are several strategies that you can take to encourage sales in your emails, such as sending out promotional emails regarding new products that you are about to launch. If your main aim is to generate leads and boost traffic to your website, using this method is key.

Customization Will Appeal to Your Target Demographic

It’s unrealistic to think that you can customize emails for every recipient on your email list. However, you do have the opportunity to positively tailor your consumer experience through targeting, segmentation, and A/B testing. The latter can be a great option for testing out new methods while keeping hold of your traditional strategy. You can also A/B test practically anything, so make sure that you take advantage of this, especially as it is virtually risk-free.

Strengthening customer relationships, boosting sales, and building brand credibility and recognition are just a few of the key benefits startups can gain from utilizing email marketing.

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