With infographics and videos getting most of the attention these days when it comes to marketing, one only has to turn to a mastermind group, (or use some common sense) to find that emails are still an important part of any online marketing strategy.
In fact, according to a recent study, email marketing still ranks as an important marketing strategy. However, you only have to take a quick look at your junk folder to realize that you’re not the only one who agrees that emails work. We’re constantly inundated with countless emails that are trying to sell us everything from real estate to the best podcast hosting services, and the promise of a better life.
So, with all the emails that people are bombarded with daily, how does one make their emails stand out? In the following lines, we’re going to take a quick look at some effective email marketing tips that you can use in 2020 and beyond.
Form a Relationship with Your Audience
Times have changed. People have access to all the information they need on virtually everything with just a few clicks on their phone. The point is, you don’t want to make them run around in circles to get the information they need (and trust me, they don’t want to, either). People receive emails for pitches, product advertisements, and other interruptions all the time, and though you might feel that you’re special, you’re just another interruption that’s taking up space in their inbox (or junk folder).
There’s only one way to stand out from the countless other businesses that are sending emails and that’s by connecting with your audience.
[bctt tweet=”Your email needs to be structured in a way that piques the reader’s interest.” username=”relevance”]
The best way to do that is by giving them the kind of information they truly need and will find beneficial. Being straightforward and clear with your thoughts and offering them value in your emails is the best way to gain the recipient’s respect.
All too often, businesses and marketers make the mistake of sending out burst emails. This strategy is really like shooting in the dark and hoping you hit something. While this might have worked before, that’s not how email marketing works today. Rather than sending out blanket emails, your emails need to speak to the recipient directly and personally. The only way you can do that is by using customization tools that allow you to segment your emails by age, gender, location, and other factors. This will allow you to tailor your emails to be more personal to the recipient.
You can also personalize your emails by taking some time out to get to know your readers. What are their pain points? What information do they look for? What do they regard as a solution to their problem? Basically, you need to find out what appeals to your readers before you can craft an email to send to them. When you know what’s going to capture their attention, you can convince them to take action.
Use a Clear Subject Line and Call-to-Action
For your emails to truly be effective, they need to be clear in their purpose. Are you looking to get them to subscribe to your service, read a review you’ve written on a product, take a quick survey or purchase a product or service? You need to make your thoughts clear to your readers so that they know exactly what they’re going to be getting into.
One of the most effective ways of doing that is by using a powerful subject line that’s clear, concise, and does not sound spammy. The same goes for the CTAs you use. Businesses that are smart with their subject lines and CTAs usually experience a higher click-through rate as compared to those who use vague subject lines or ones that seem too good to be true.
Create Mobile-Friendly Emails
Make no mistake, mobile is the future of marketing, and it’s already here. According to a recent study, mobile internet users are set to hit five billion by 2025. This is a wake-up call for all those business owners who have not been optimizing their emails for mobiles and other handheld devices.
[bctt tweet=”To create mobile-friendly emails, focus on the length of the text being used in each email along with the visuals.” username=”relevance”]
You don’t need to be part of a Mastermind group to know that heavy image files take longer to load on mobile devices. This can impact the way they’re displayed on various mobile devices. If your emails take forever to load completely, your readers are going to hit the back button (or swipe to go back) almost instantly. Let’s face it, we all lead busy lives, and we don’t want to waste our time waiting around for emails to open.
Build a Community
The way the world is progressing, it’s clear that it’s going to be all about community in 2020 and beyond. That’s because people no longer want to surf the internet just to get information or find the latest memes, they’re looking to connect with other like-minded individuals.
Building an active community will give your audience the opportunity to be part of a group that’s as real as their offline sphere. To do that, you need to create a platform where like-minded folks can visit, share their opinions, and provide you with valuable feedback that will help you improve your service.
Remember, interactivity drives engagement.
Be on Your Best Behavior
Having somebody share their email address so that you can send them an email is like them sharing their address when they invite you for dinner. When you show up and they ask you to take off your shoes, you politely oblige. You stay respectful of their customs and norms, and you don’t make it a habit (showing up every day). Basically, you try to be on your best behavior.
The same goes for email marketing. So, before you even start using email marketing in 2020, remind yourself that your email is a guest in your recipient’s inbox. Sure, you have their permission to send emails. You may even have the best podcast hosting service or some other great idea that’s going to blow their mind, but it’s important to always be on your best behavior. If you aren’t you’re going to be banished to their junk folder.
Email marketing is a great way to tell people about your brand and your product or service. It’s a powerful way to connect with your readers by providing them with actionable information that’s useful and informative. These were just some of the tips that you can use to improve your email marketing strategy and grow your business in 2020 and beyond.