If you’re new to the marketing industry, you may have heard a few terms that you don’t know, like owned, earned, and...
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6 Tips for Re-Engagement Email Marketing
Email marketers often focus most of their attention on list building, but maintaining email list hygiene and warming lea...
How To Utilize Sentiment Analysis In Digital Marketing
AI is making its way into numerous areas of business, including digital marketing since machine learning technology has ...
5 Digital Marketing Tech Tools To Embrace
Digital marketing is being disrupted by technology development and the fast pace in which the Covid pandemic forced the ...
How To Improve Your PPC Campaign Performance
Are you relying on pay-per-click (PPC) advertising to target a specific demographic of potential customers in hopes of m...
5 Tips for Negotiating with an Influencer
Leveraging influencer collaborations is, undoubtedly, one of the most effective ways to reach a wider audience and get t...
How to Align Your Sponsored and Native Content Campaigns
Sponsored content and native content campaigns have many similarities, which can make it easy to lump the two together. ...
How to Avoid Pitfalls That Threaten Sponsored Content
Sponsored content is on the rise. In fact, more than 2.73 million blog posts are published every day, not to mention oth...
Beginner Tips for Creating Marketing Videos
Technology continues to make marketing easier and better for businesses. Entrepreneurs and marketers can now reach out t...
Does Compressing a PDF File Have to Reduce Image Quality?
The PDF has become the global standard for preserving documents of all types. Everyone’s using it to share text, c...