Author

Chris Lewis

Chris started his writing career creating boring technical manuals for electronic products but he soon discovered his real passion. His tryst with popularity began soon after he started writing pieces on various aspects of marketing and content management. Today, his articles and blogs are featured on some of the most reputed digital marketing forums.

Marketing

5 Common Reasons Why Marketing Campaigns Fail

Chris Lewis Feb 19, 2020

For many business leaders “failure” is not a part of their vocabulary. However, there’s a difference between having a positive mindset and refusing to acknowledge a problem when it arises. Indeed, the reality is that many business…

Technology

The Opportunities (and Challenges) of the IoT for Content Marketers

Chris Lewis Feb 4, 2020

Though the concept of the Internet of Things (IoT) isn’t precisely new, it’s only until recently that people started paying attention. That’s mainly because we are just now seeing more and more devices that can connect themselves to the…

SEO

These 4 SEO Tips Can Get Your Moving Business Rolling in 2020

Chris Lewis Jan 26, 2020

For your moving company, or for any company for that matter, the only way to attract more customers to your business is to get top ranking for their company on leading search engines. There are a few effective ways of doing this.…

Technology

Tips for Building a Powerful Content Marketing Strategy for Your Magento Store

Chris Lewis Dec 29, 2019

Magento is gaining in popularity as a platform for ecommerce enterprise development and that too in a big way. Ecommerce entrepreneurs, retailers, and merchants have realized that they can utilize the power of this powerful platform to…

artificial intelligence

Why Companies Must Strike a Balance Between AI and Human Empathy When It Comes To Customer Service

Chris Lewis Dec 15, 2019

Why is Artificial Intelligence (AI) so important to digital marketers? A growing number of businesses are increasingly using AI for their marketing needs. AI has been proven to be a powerful asset for all types of digital marketing…

Miscellaneous

Six Things to Consider When Using an Online Logo Maker

Chris Lewis Dec 5, 2019

If you own a company and prefer going the DIY route as opposed to hiring outside help, using an online logo maker to design your logo is a great option to consider. A good online logo maker gives you the ability to design a…

Miscellaneous

Tips for Keeping Up With Business Trends

Chris Lewis Nov 21, 2019

Whether you have a brand new business or one that's more established, keeping up with business trends is important. In the world of business, things are always changing and business owners need to be willing to make changes to follow the…

Miscellaneous

5 Key Small Business Skills You Need To Grow Your Business

Chris Lewis Nov 21, 2019

When you work for yourself, you have far more freedom and flexibility than if you work for someone else. Owning and managing your own small business can satisfy you and fulfil your financial goals. Your business will flourish if you…

Miscellaneous

Customer Engagement for E-Commerce Sales Success

Chris Lewis Nov 15, 2019

The key to success for all e-commerce businesses is great customer experiences. Loyalty is created with a brand when clients, customers, and followers feel like they have a relationship with the company. When customers are loyal, they…

Content Marketing

How to Boost Your Trade Show through Content Marketing

Chris Lewis Nov 11, 2019

The marketing field is one that is evolving at a very overwhelming rate with social media taking a very huge part in this transformation. Audio-visual marketing on television, radio and even billboard ads are almost getting faced out by the…

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