Author

Chris Lewis

Chris started his writing career creating boring technical manuals for electronic products but he soon discovered his real passion. His tryst with popularity began soon after he started writing pieces on various aspects of marketing and content management. Today, his articles and blogs are featured on some of the most reputed digital marketing forums.

Email Marketing

5 Essential Lessons of Email Marketing for Startup Businesses

Chris Lewis Apr 9, 2020

If you’ve taken the plunge and decided to launch your own startup, how you attract the attention of consumers should be your number one concern. With various strategies that you can adopt into your marketing plan, email marketing can be a…

Digital Marketing

Cybersecurity And Digital Marketing Go Hand-In-Hand. Here’s Why

Chris Lewis Apr 2, 2020

The digital marketing industry is one that will always be around, especially when you consider its effectiveness in bringing to bear the digital technology at our disposal to drive traffic and leads through a marketing funnel that…

Owned Media

5 Things to Know About Website Design

Chris Lewis Mar 19, 2020

If you are starting a website, then there is a lot to think about and plan before you move ahead with the design. You need to determine the point of your site, understand your target audience, decide on a brand name, choose keywords,…

Influencer Outreach

Find Social Media Influencers in Minutes

Chris Lewis Mar 9, 2020

There’s no question that social media is taking over marketing for almost every industry imaginable. It has exploded over the past several years and companies without a social media marketing platform are suffering - that’s how important…

Content Curation

6 In-Depth Steps to Make Your Writing Great with Proofreading

Chris Lewis Mar 6, 2020

When it comes to academic writing or preparation of pieces that are meant for different audiences, the question about how the information is expressed does matter. Your intention is to achieve better results by presenting the best paper.…

Miscellaneous

How PDF Converters Benefit Digital Businesses

Chris Lewis Mar 3, 2020

PDFs are essential for modern business operations. Many companies rely on paperless billing and record-keeping, sending invoices to customers in PDF format. E-commerce businesses with employees spread across the country can benefit even…

Influencer Outreach

2020 – A Time for New Expectations in the World of Influencer Marketing

Chris Lewis Feb 26, 2020

Influencer marketing’s efficiency as a solid marketing strategy continues to become apparent as proven by data from annual surveys that are regularly done to analyze the industry’s performance. Take note that these surveys themselves only…

Content Curation

5 Ways To Improve Your Professional Writing

Chris Lewis Feb 24, 2020

Whether you are a professional writer who earns an income doing what you love or someone who simply likes to write essays, short stories and fictional novels on the side, improving how you write can make a world of difference to your…

Marketing

5 Common Reasons Why Marketing Campaigns Fail

Chris Lewis Feb 19, 2020

For many business leaders “failure” is not a part of their vocabulary. However, there’s a difference between having a positive mindset and refusing to acknowledge a problem when it arises. Indeed, the reality is that many business…

Technology

The Opportunities (and Challenges) of the IoT for Content Marketers

Chris Lewis Feb 4, 2020

Though the concept of the Internet of Things (IoT) isn’t precisely new, it’s only until recently that people started paying attention. That’s mainly because we are just now seeing more and more devices that can connect themselves to the…

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