Author

Chris Lewis

Chris started his writing career creating boring technical manuals for electronic products but he soon discovered his real passion. His tryst with popularity began soon after he started writing pieces on various aspects of marketing and content management. Today, his articles and blogs are featured on some of the most reputed digital marketing forums.

Digital Strategy

How to Design CTAs That Actually Work (With 6 Great Examples)

Chris Lewis Oct 1, 2020

When designing a webpage, you will come across all sorts of useful advice - chief among which is the emphasis on designing intelligent, eye-catching, and effective calls to action. It may seem simple enough - just add a little button…

SEO

How to Optimize PDFs and Documents for Search

Chris Lewis Sep 24, 2020

Did you know PDF files can also generate traffic for your website? When optimized for search engines, the documents you upload can be just as interesting for crawlers as they are for your audience. Regardless of the type of documents…

Miscellaneous

Online Reputation Repair: The Benefit of Having a Healthy Online Presence for Your Business

Chris Lewis Sep 22, 2020

A good reputation is a significant consideration that businesses strive to develop. It might take time to establish a good reputation, but it can be tarnished within a short period. However, this doesn't mean that brands shouldn't do what…

Email Marketing

6 Ways to Incorporate User-Generated Content in Email Campaigns

Chris Lewis Sep 17, 2020

More and more brands are realizing the value of user-generated content (UGC) in building customer trust and relationships. It is a proven way of adding more punch to your marketing efforts. UGC resonates instantly with your customers as it…

Technology

Top 8 Tips To Make Android Development Easier

Chris Lewis Sep 4, 2020

Android is one of the most popular development platforms with 1.6 billion users worldwide. These days, Android runs on a variety of devices such as smartphones, TVs, smartwatches, cameras, and many more. It also has many development tools…

Marketing

Top Tips for New Marketing Managers

Chris Lewis Sep 1, 2020

Marketing has always been an incredibly important arm of the business, but never more so than today in the current digital landscape. Businesses need to excel in marketing if they are to succeed, so the role of a marketing manager is…

Lead Generation

Effective Lead Generation Techniques for Your Business

Chris Lewis Aug 22, 2020

Making sales is the most crucial stage of any customer encounter, but everything starts with lead generation. You need to identify random users seeking your services and make them aware that your business exists. Then maybe they can buy…

Content Marketing

Which Is Better For Your Website – Content or Backlinks?

Chris Lewis Aug 19, 2020

Any marketer or digital marketing professional will readily agree that search engine optimization is complicated. You need to keep adapting to keep your website ratings high across the constantly evolving parameters of various search…

Miscellaneous

Industries That are Attracting Millennials in 2020

Chris Lewis Aug 14, 2020

Millennials make up a large percent of the workforce. Being born between 1980 and 1994, this is the generation of workers who are now in their late 20s and early 30s. Many corporations, especially those in the technology field, have…

Marketing

Top 5 Strategies For Marketing Products on Amazon

Chris Lewis Aug 14, 2020

Are you a seller or vendor on Google? Are you finding it difficult to stay ahead of the competition and sell more of your merchandize? You can do it if you market your products innovatively. This guide can help you discover the best…

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