Digital marketing has become more important than ever before. The current coronavirus pandemic has forced businesses to finally take a hard look at their digital marketing assets and strategies. For some businesses, this was long overdue while businesses that had strong digital marketing strategies flourished.
“The Coronavirus is impacting consumer mobility, shifts in media consumption habits, supply chains, such as shortages of and concerns over goods manufactured in China and economic volatility,” Kathy Bachmann, GM at Analytic Partners Inc. explained in A Forbes article. “With this dynamic situation, companies need to plan their next marketing moves wisely to either mitigate downside risk or capture all the upside that’s possible.”
Having strong marketing and powerful marketing collateral management in place moving forward is essential to online growth for every business. Regardless of your business is needing to overhaul marketing plans, or if your business is ready for next-level digital strategies, the following best practices can prove valuable. Let’s dive in!
1. Invest In A Strong Brand Identity
Consumers want to know who they are buying from. The one-off purchase is no longer a thing because consumers want to build personalized relationships with the brands they love. This means that you will need a strong brand identity.
This digital marketing best practice allows your business to communicate what your business does, and why, as well as share a story with consumers online. Your target audience needs to identify with your brand if you want unlimited online growth. Name, logo, mission, values, philanthropy, and more are all essential to a strong brand.
2. Google My Business (GMB) Is A Must
Google My Business, also called GMB, is effective for building your consumer base in today’s digital age. GMB is especially important for local businesses since business listings are often what pop up when keywords are Googled. Local results are commonly shown first.
What does this look like? Let’s say your business sells flowers. If someone near your business searches for “flowers” via Google, the local flower shops and garden centers will be shown via Google Maps. If your flower business has GMB, it will be included on that map list.
3. Make Search Engine Optimization (SEO) A Priority
Search engine optimization (SEO) is nothing new. SEO has been and continues to be an asset for businesses, both large and small. However, in the midst of the pandemic and more online users, your business needs to make SEO a priority.
Why? Optimizing your website, blogs, landing pages, product pages, and more, can drive unlimited traffic to your business. This also increases your business’s online visibility. And in times of financial uncertainty, you can utilize SEO to grow traffic without spending money on search engine-sponsored ads.
4. Become An Authority In Your Industry
This top digital marketing best practice for unlimited online growth shifts the focus from your business to you. Why would you want to do that? Well, consumers are pretty savvy, and they don’t want to be sold over and over again by a brand.
By shifting focus to you as an authority in your industry, you are showcasing your business, products, and/or services without selling.
Let’s say you are a plumber and you want to drum up more business. Instead of posting sales pitches from your business blog and social media channels, you can write articles and shoot videos sharing how-to advice. This can be a very effective way to get unlimited online growth.
5. Employ The Power Of Video Content Marketing
Digital marketing is more than just text. Today’s consumers want to text, but they crave video content. Video content marketing is a must-do digital marketing best practice, especially during the current coronavirus pandemic.
People are consuming more video content than ever before. Why? They are stuck at home. It is certainly no accident that YouTube is the second largest search engine behind Google. Consumers simply love watching videos.
To employ the power of video content marketing, you don’t need much. In fact, you can shoot your videos using your smartphone. You do need a simple video editing tool, like iMovie or Lightworks. To win at video content marketing, be sure to make videos that have some type of actionable value for the viewer. Teach and share knowledge.
Are You Leveraging Digital Marketing Best Practices For Your Business?
The above top five digital marketing best practices for unlimited growth are valuable for every business. The pandemic has shifted how online users find, consume, and share content about brands and people they connect with. Is your business leveraging these best practices?